A COMUNICAÇÃO INSTITUCIONAL COMO PRÁTICA DISCURSIVA NA CONSTRUÇÃO DA IDENTIDADE DO INSTITUTO FEDERAL DE EDUCAÇÃO, CIÊNCIA E TECNOLOGIA DO PIAUÍ – IFPI

• Autor(a) principal: BATISTA, Franco Roberto Bastos
• Data de Publicação: 2018
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da METODISTA
• Texto Completo: http://tede.metodista.br/jspui/handle/tede/1809
• topic: Comunicação institucional; Análise do discurso; Evento. Identidade; IFPI; Institutional communication; Discourse analysis; Event; Identity; IFPI.; CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

The dissertation addresses the discursive practices of institutional communication of the Piauí Federal Institute of Education, Science and Technology (IFPI), developed by the Board of Social Communication Directors (Dircom), at the disclosure of the standard courses (seminaries, congresses, exhibitions, fairs, etc.) scientific events offered by the IFPI campuses. Dircom uses tools designed for the discourse analysis when promoting the courses events, resulting in relevant contributions during the building process of IFPI's identity. Many of these courses only exist in certain campuses, as a way of attending the socioeconomic demands of the local productive arrangements (APLs), situated in municipality seats over the 12 development territories of the state of Piauí. The understanding of the investigation scenario was given by the mediation of a theoretical discussion in compliance with its goal - that is for the own institutional IFPI's communication - and the research problem that was applied to the communication at the vehicles and/or IFPI's official channels about the scientific events of the standard courses offered by the campuses: if they are or aren't contributing to the construction of the institutional identity. It was undertaken a wide quantitative survey with exploratory character that allowed us to indentify 68 institutional publications about the courses events in the campuses of the institution in the period of six months: from 1st july 2017 to 1st december 2017. After the publications gathering, we used the methodological aspects of the Discourse Analysis to identify the discursive practices, focusing on the ethos and the enunciation scenes, taking as basis the analysis protocol, developed to verify the use of the institutional discourse before the IFPI's identity construction. With the survey conclusion, it was selected some institutional publications for the qualitative analysis related to the lexical items, the argumentative techniques, the deployability elements and the aspects that are external to the linguistic text: images, drawings, photographs, colors and predominant scenes.