O efeito do foco regulat??rio dos consumidores na neglig??ncia da omiss??o na avalia????o dos alimentos l??cteos
Autor(a) principal: | |
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Data de Publicação: | 2015 |
Tipo de documento: | Tese |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da Uninove |
Texto Completo: | http://bibliotecatede.uninove.br/handle/tede/1449 |
Resumo: | The main objective of this research was to assess the influence from regulatory focus consumers in omission negligence about dairy food product evaluating. In both cases, the omission negligence phenomenon and the individual regulatory focus, have influence in decision making process by consumers. To make this task, a causal quantitative study was conduct with two independent experiments how eleven hypotheses were tested. Participated in two experiments 713 respondents, 199 nutrition professionals and 514 students from two universities at Campo Grande city, in the Mato Grosso do Sul state (Brazil). The results of this research provide elements to understand as the individual`s expertise together with background cognition may cause some effects in evaluation process of dairy food product and therefore in omission negligence. Another outcome observed was the identification from the chromic individual regulatory focus influence at omission negligence phenomenon. Therefore, was observed that experts people, independent of chronic regulatory focus, recognizes the omission of information. About the non-experts people, with prevention chronic regulatory focus, also recognizes the omission of information. However, the non-experts respondents with promotional regulatory focus, neglect the omission of information. Moreover, was observed that when individual regulatory focus and the prime presented are consistent, both those expert people and non-expert people, recognizes the omission of information. At the same time, when there aren`t correlation between individual regulatory focus and the prime presented, the expert people did perform more moderate evaluations about the product, than compared the evaluations when individual regulatory focus and the prime presented are consistent. However, in both circumstance the expert people recognized the omission of the information. In contrast, the non-expert people, exposed to individual regulatory focus and non-consistent prime, neglect the omission of information. |
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Silva, Dirceu dahttp://lattes.cnpq.br/9583759917108842Rossi, George Bedinellihttp://lattes.cnpq.br/6837228828495794Bido, Di??genes de Souzahttp://lattes.cnpq.br/7757562071320086Silva, Dirceu dahttp://lattes.cnpq.br/9583759917108842Lopes, Evandro Luizhttp://lattes.cnpq.br/0631574435962669Silva, Filipe Quevedo Pires de Oliveira ehttp://lattes.cnpq.br/8912994803481178http://lattes.cnpq.br/4985347393976216Silva, Lia Moretti e2016-06-17T20:49:03Z2015-11-03Silva, Lia Moretti e. O efeito do foco regulat??rio dos consumidores na neglig??ncia da omiss??o na avalia????o dos alimentos l??cteos. 2015. 132 f. Tese( Programa de P??s-Gradua????o em Administra????o) - Universidade Nove de Julho, S??o Paulo.http://bibliotecatede.uninove.br/handle/tede/1449The main objective of this research was to assess the influence from regulatory focus consumers in omission negligence about dairy food product evaluating. In both cases, the omission negligence phenomenon and the individual regulatory focus, have influence in decision making process by consumers. To make this task, a causal quantitative study was conduct with two independent experiments how eleven hypotheses were tested. Participated in two experiments 713 respondents, 199 nutrition professionals and 514 students from two universities at Campo Grande city, in the Mato Grosso do Sul state (Brazil). The results of this research provide elements to understand as the individual`s expertise together with background cognition may cause some effects in evaluation process of dairy food product and therefore in omission negligence. Another outcome observed was the identification from the chromic individual regulatory focus influence at omission negligence phenomenon. Therefore, was observed that experts people, independent of chronic regulatory focus, recognizes the omission of information. About the non-experts people, with prevention chronic regulatory focus, also recognizes the omission of information. However, the non-experts respondents with promotional regulatory focus, neglect the omission of information. Moreover, was observed that when individual regulatory focus and the prime presented are consistent, both those expert people and non-expert people, recognizes the omission of information. At the same time, when there aren`t correlation between individual regulatory focus and the prime presented, the expert people did perform more moderate evaluations about the product, than compared the evaluations when individual regulatory focus and the prime presented are consistent. However, in both circumstance the expert people recognized the omission of the information. In contrast, the non-expert people, exposed to individual regulatory focus and non-consistent prime, neglect the omission of information.O objetivo principal desta pesquisa ?? avaliar a influ??ncia do foco regulat??rio dos consumidores na neglig??ncia da omiss??o na avalia????o dos alimentos l??cteos. Tanto o fen??meno da neglig??ncia da omiss??o quanto o foco regulat??rio dos indiv??duos exercem influ??ncia no processo decis??rio dos consumidores. Para tanto, foi desenvolvida uma pesquisa quantitativa causal constitu??da por dois experimentos independentes em que foram testadas onze hip??teses. Participaram dos dois experimentos 713 respondentes, sendo que 199 profissionais da ??rea de nutri????o e, 514 discentes de duas Institui????es de Ensino Superior da cidade de Campo Grande/MS. Os resultados obtidos proporcionaram a verifica????o de que a expertise do indiv??duo juntamente com a carga cognitiva causam efeitos na avalia????o de alimentos l??cteos e consequentemente na neglig??ncia da omiss??o. Outro resultado observado foi a identifica????o da influ??ncia do foco regulat??rio cr??nico dos indiv??duos no fen??meno da neglig??ncia da omiss??o. Deste modo, observou-se que os indiv??duos experts, independente do foco regulat??rio cr??nico, reconhecem a omiss??o da informa????o. Quanto aos indiv??duos n??o experts, constatou-se que aqueles que possu??am foco cr??nico em preven????o, reconheceram a omiss??o da informa????o. Por sua vez, os participantes n??o experts com foco cr??nico em promo????o, negligenciaram a omiss??o da informa????o. Ademais, averiguou-se que quando o foco regulat??rio do indiv??duo e o prime apresentado s??o condizentes, tanto os indiv??duos experts quanto os n??o experts, reconheceram a omiss??o da informa????o. Entretanto, quando n??o h?? correla????o entre o foco regulat??rio e o prime apresentado, os indiv??duos experts realizam avalia????es mais moderadas do produto, do que quando comparadas ??s avalia????es realizadas em que o foco regulat??rio e o prime s??o correspondentes. Contudo, em ambas as circunst??ncias, os indiv??duos experts reconheceram a omiss??o da informa????o. Diferentemente, os indiv??duos n??o experts que perante foco regulat??rio e prime n??o relacionados, negligenciaram a omiss??o da informa????o.Submitted by Nadir Basilio (nadirsb@uninove.br) on 2016-06-17T20:49:03Z No. of bitstreams: 1 Lia Moretti e Silva.pdf: 1526544 bytes, checksum: 6127463235ea61c39bf1ab5eb60e1441 (MD5)Made available in DSpace on 2016-06-17T20:49:03Z (GMT). No. of bitstreams: 1 Lia Moretti e Silva.pdf: 1526544 bytes, checksum: 6127463235ea61c39bf1ab5eb60e1441 (MD5) Previous issue date: 2015-11-03application/pdfporUniversidade Nove de JulhoPrograma de P??s-Gradua????o em Administra????oUNINOVEBrasilAdministra????ocomportamento do consumidorneglig??ncia da omiss??ofoco regulat??rioconsumer behaviornegligence omissionindividual regulatory focusCIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOO efeito do foco regulat??rio dos consumidores na neglig??ncia da omiss??o na avalia????o dos alimentos l??cteosThe effect of regulatory focus consumers in omission negligence in evaluation of dairy food productinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesis8024035432632778221600info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da Uninoveinstname:Universidade Nove de Julho (UNINOVE)instacron:UNINOVEORIGINALLia Moretti e Silva.pdfLia Moretti e Silva.pdfapplication/pdf1526544http://localhost:8080/tede/bitstream/tede/1449/2/Lia+Moretti+e+Silva.pdf6127463235ea61c39bf1ab5eb60e1441MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-82165http://localhost:8080/tede/bitstream/tede/1449/1/license.txtbd3efa91386c1718a7f26a329fdcb468MD51tede/14492016-06-17 17:49:03.973oai:localhost: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Biblioteca Digital de Teses e Dissertaçõeshttp://bibliotecatede.uninove.br/PRIhttp://bibliotecatede.uninove.br/oai/requestbibliotecatede@uninove.br||bibliotecatede@uninove.bropendoar:2016-06-17T20:49:03Biblioteca Digital de Teses e Dissertações da Uninove - Universidade Nove de Julho (UNINOVE)false |
dc.title.por.fl_str_mv |
O efeito do foco regulat??rio dos consumidores na neglig??ncia da omiss??o na avalia????o dos alimentos l??cteos |
dc.title.alternative.eng.fl_str_mv |
The effect of regulatory focus consumers in omission negligence in evaluation of dairy food product |
title |
O efeito do foco regulat??rio dos consumidores na neglig??ncia da omiss??o na avalia????o dos alimentos l??cteos |
spellingShingle |
O efeito do foco regulat??rio dos consumidores na neglig??ncia da omiss??o na avalia????o dos alimentos l??cteos Silva, Lia Moretti e comportamento do consumidor neglig??ncia da omiss??o foco regulat??rio consumer behavior negligence omission individual regulatory focus CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
title_short |
O efeito do foco regulat??rio dos consumidores na neglig??ncia da omiss??o na avalia????o dos alimentos l??cteos |
title_full |
O efeito do foco regulat??rio dos consumidores na neglig??ncia da omiss??o na avalia????o dos alimentos l??cteos |
title_fullStr |
O efeito do foco regulat??rio dos consumidores na neglig??ncia da omiss??o na avalia????o dos alimentos l??cteos |
title_full_unstemmed |
O efeito do foco regulat??rio dos consumidores na neglig??ncia da omiss??o na avalia????o dos alimentos l??cteos |
title_sort |
O efeito do foco regulat??rio dos consumidores na neglig??ncia da omiss??o na avalia????o dos alimentos l??cteos |
author |
Silva, Lia Moretti e |
author_facet |
Silva, Lia Moretti e |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Silva, Dirceu da |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/9583759917108842 |
dc.contributor.referee1.fl_str_mv |
Rossi, George Bedinelli |
dc.contributor.referee1Lattes.fl_str_mv |
http://lattes.cnpq.br/6837228828495794 |
dc.contributor.referee2.fl_str_mv |
Bido, Di??genes de Souza |
dc.contributor.referee2Lattes.fl_str_mv |
http://lattes.cnpq.br/7757562071320086 |
dc.contributor.referee3.fl_str_mv |
Silva, Dirceu da |
dc.contributor.referee3Lattes.fl_str_mv |
http://lattes.cnpq.br/9583759917108842 |
dc.contributor.referee4.fl_str_mv |
Lopes, Evandro Luiz |
dc.contributor.referee4Lattes.fl_str_mv |
http://lattes.cnpq.br/0631574435962669 |
dc.contributor.referee5.fl_str_mv |
Silva, Filipe Quevedo Pires de Oliveira e |
dc.contributor.referee5Lattes.fl_str_mv |
http://lattes.cnpq.br/8912994803481178 |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/4985347393976216 |
dc.contributor.author.fl_str_mv |
Silva, Lia Moretti e |
contributor_str_mv |
Silva, Dirceu da Rossi, George Bedinelli Bido, Di??genes de Souza Silva, Dirceu da Lopes, Evandro Luiz Silva, Filipe Quevedo Pires de Oliveira e |
dc.subject.por.fl_str_mv |
comportamento do consumidor neglig??ncia da omiss??o foco regulat??rio |
topic |
comportamento do consumidor neglig??ncia da omiss??o foco regulat??rio consumer behavior negligence omission individual regulatory focus CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
dc.subject.eng.fl_str_mv |
consumer behavior negligence omission individual regulatory focus |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
description |
The main objective of this research was to assess the influence from regulatory focus consumers in omission negligence about dairy food product evaluating. In both cases, the omission negligence phenomenon and the individual regulatory focus, have influence in decision making process by consumers. To make this task, a causal quantitative study was conduct with two independent experiments how eleven hypotheses were tested. Participated in two experiments 713 respondents, 199 nutrition professionals and 514 students from two universities at Campo Grande city, in the Mato Grosso do Sul state (Brazil). The results of this research provide elements to understand as the individual`s expertise together with background cognition may cause some effects in evaluation process of dairy food product and therefore in omission negligence. Another outcome observed was the identification from the chromic individual regulatory focus influence at omission negligence phenomenon. Therefore, was observed that experts people, independent of chronic regulatory focus, recognizes the omission of information. About the non-experts people, with prevention chronic regulatory focus, also recognizes the omission of information. However, the non-experts respondents with promotional regulatory focus, neglect the omission of information. Moreover, was observed that when individual regulatory focus and the prime presented are consistent, both those expert people and non-expert people, recognizes the omission of information. At the same time, when there aren`t correlation between individual regulatory focus and the prime presented, the expert people did perform more moderate evaluations about the product, than compared the evaluations when individual regulatory focus and the prime presented are consistent. However, in both circumstance the expert people recognized the omission of the information. In contrast, the non-expert people, exposed to individual regulatory focus and non-consistent prime, neglect the omission of information. |
publishDate |
2015 |
dc.date.issued.fl_str_mv |
2015-11-03 |
dc.date.accessioned.fl_str_mv |
2016-06-17T20:49:03Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/doctoralThesis |
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doctoralThesis |
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publishedVersion |
dc.identifier.citation.fl_str_mv |
Silva, Lia Moretti e. O efeito do foco regulat??rio dos consumidores na neglig??ncia da omiss??o na avalia????o dos alimentos l??cteos. 2015. 132 f. Tese( Programa de P??s-Gradua????o em Administra????o) - Universidade Nove de Julho, S??o Paulo. |
dc.identifier.uri.fl_str_mv |
http://bibliotecatede.uninove.br/handle/tede/1449 |
identifier_str_mv |
Silva, Lia Moretti e. O efeito do foco regulat??rio dos consumidores na neglig??ncia da omiss??o na avalia????o dos alimentos l??cteos. 2015. 132 f. Tese( Programa de P??s-Gradua????o em Administra????o) - Universidade Nove de Julho, S??o Paulo. |
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http://bibliotecatede.uninove.br/handle/tede/1449 |
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por |
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por |
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600 |
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info:eu-repo/semantics/openAccess |
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openAccess |
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Universidade Nove de Julho |
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Programa de P??s-Gradua????o em Administra????o |
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UNINOVE |
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Brasil |
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Administra????o |
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Universidade Nove de Julho |
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