Proposta de gerenciamento de stakeholders segundo processos do PMBOK: um estudo sobre eventos editoriais no Estado de S??o Paulo
Autor(a) principal: | |
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Data de Publicação: | 2015 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da Uninove |
Texto Completo: | http://bibliotecatede.uninove.br/handle/tede/1172 |
Resumo: | According to research conducted in 2013 by the Brazilian Book Chamber and the Economic Research Foundation, the publishing industry showed a nominal increase of 7.52% over the previous year. This increase accounts for the copies produced electronically and in hardcopy as well as the numbers of sales in the period. Another significant point of the research, both for the editorial stage as to an analysis of the reading of the Brazilian citizen profile, is the amount of new titles available. In 2012, there were 51,905 new works by national authors. This indicator increased by almost 10% to 56,372 in 2013. Together the information, we see a positive outlook for literature, with several opportunities for publishing. It is presented to publishers the challenge of conquering a readership growing. Thus, the editorial events appear as strategic projects to attract readers. In this context, this study aims to how stakeholders are managed in editorials events projects, considering the project management processes proposed by PMBOK. Project management has been established as an important tool in the strengthening of the results of the events, since the benefits from the use of planning, execution and control of temporary and unique events prove to be perfectly adherent to event management. Whereas the stakeholder management process aims to engage them, aspect of fundamental importance for success in project management, through a qualitative approach whose strategy will be a multiple case study in S??o Paulo, this study presents as result in a proposal of key activities related to the management of stakeholders from project management processes that are applicable to events that meet the demands of the publishing market. |
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Piscopo, Marcos Robertohttp://lattes.cnpq.br/3030110438207215Martens, Cristina Dai Pr??http://lattes.cnpq.br/3471910853542167Borini, Felipe Mendeshttp://lattes.cnpq.br/6635164249130002Russo, Ros??ria de F??tima S. M.http://lattes.cnpq.br/2521059777840892http://lattes.cnpq.br/3197351191608053Eduardo, Val??ria Vanessa2015-08-05T18:57:06Z2015-03-18Eduardo, Val??ria Vanessa. Proposta de gerenciamento de stakeholders segundo processos do PMBOK: um estudo sobre eventos editoriais no Estado de S??o Paulo. 2015. 107 f. Disserta????o( Programa de Mestrado Profissional em Administra????o - Gest??o de Projetos) - Universidade Nove de Julho, S??o Paulo .http://bibliotecatede.uninove.br/handle/tede/1172According to research conducted in 2013 by the Brazilian Book Chamber and the Economic Research Foundation, the publishing industry showed a nominal increase of 7.52% over the previous year. This increase accounts for the copies produced electronically and in hardcopy as well as the numbers of sales in the period. Another significant point of the research, both for the editorial stage as to an analysis of the reading of the Brazilian citizen profile, is the amount of new titles available. In 2012, there were 51,905 new works by national authors. This indicator increased by almost 10% to 56,372 in 2013. Together the information, we see a positive outlook for literature, with several opportunities for publishing. It is presented to publishers the challenge of conquering a readership growing. Thus, the editorial events appear as strategic projects to attract readers. In this context, this study aims to how stakeholders are managed in editorials events projects, considering the project management processes proposed by PMBOK. Project management has been established as an important tool in the strengthening of the results of the events, since the benefits from the use of planning, execution and control of temporary and unique events prove to be perfectly adherent to event management. Whereas the stakeholder management process aims to engage them, aspect of fundamental importance for success in project management, through a qualitative approach whose strategy will be a multiple case study in S??o Paulo, this study presents as result in a proposal of key activities related to the management of stakeholders from project management processes that are applicable to events that meet the demands of the publishing market.De acordo com pesquisa realizada em 2013, pela C??mara Brasileira do Livro e a Funda????o de Pesquisas Econ??micas, o setor editorial mostrou um crescimento nominal de 7,52% em rela????o ao ano anterior. Este aumento contabiliza os exemplares produzidos eletronicamente e em via impressa, bem como os n??meros das vendas realizadas no per??odo. Outro ponto significativo da pesquisa, tanto para o cen??rio editorial como para uma an??lise do perfil de leitura do cidad??o brasileiro, ?? a quantidade de novos t??tulos dispon??veis. Em 2012, foram 51.905 obras in??ditas de autores nacionais. Este indicador aumentou em quase 10%, passando para 56.372 em 2013. Somadas as informa????es, v??-se um panorama positivo para a literatura, com diversas oportunidades para o mercado editorial. Apresenta-se ??s editoras o desafio de conquistar um p??blico leitor cada vez maior. Assim, os eventos editoriais aparecem como projetos estrat??gicos para atrair leitores. Neste contexto, o presente estudo pretende apresentar como os stakeholders s??o gerenciados nos projetos de eventos editoriais, considerando os processos de gerenciamento de projetos propostos pelo guia PMBOK. O gerenciamento de projetos tem se constitu??do como uma importante ferramenta na potencializa????o dos resultados dos eventos, uma vez que os benef??cios resultantes da utiliza????o dos processos de planejamento, execu????o e controle de eventos tempor??rios e ??nicos demonstram ser perfeitamente aderentes ao gerenciamento de eventos. Considerando que o processo de gerenciamento de stakeholders tem como objetivo engaj??-los, aspecto de fundamental import??ncia para o sucesso no gerenciamento de projetos, atrav??s da abordagem qualitativa cuja estrat??gia ser?? um estudo de caso m??ltiplo no Estado de S??o Paulo, o presente estudo apresenta como resultado uma proposta de atividades fundamentais relacionadas ?? gest??o dos stakeholders, a partir de processos de gest??o de projetos que sejam aplic??veis a eventos que atendam ?? demanda do mercado editorial.Submitted by Nadir Basilio (nadirsb@uninove.br) on 2015-08-05T18:57:06Z No. of bitstreams: 1 Valeria Vanessa Eduardo.pdf: 1237580 bytes, checksum: 3360b266563745c1797257490f48a031 (MD5)Made available in DSpace on 2015-08-05T18:57:06Z (GMT). No. of bitstreams: 1 Valeria Vanessa Eduardo.pdf: 1237580 bytes, checksum: 3360b266563745c1797257490f48a031 (MD5) Previous issue date: 2015-03-18application/pdfporUniversidade Nove de JulhoPrograma de P??s-Gradua????o em Gest??o de ProjetosUNINOVEBrasilAdministra????ogest??o de stakeholdersgest??o de projetosprojetos de eventos editoriaisstakeholder managementproject managementprojects editorials eventsCIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOProposta de gerenciamento de stakeholders segundo processos do PMBOK: um estudo sobre eventos editoriais no Estado de S??o Pauloinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis8024035432632778221600info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da Uninoveinstname:Universidade Nove de Julho (UNINOVE)instacron:UNINOVEORIGINALValeria Vanessa Eduardo.pdfValeria Vanessa Eduardo.pdfapplication/pdf1237580http://localhost:8080/tede/bitstream/tede/1172/2/Valeria+Vanessa+Eduardo.pdf3360b266563745c1797257490f48a031MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-82089http://localhost:8080/tede/bitstream/tede/1172/1/license.txt7b5ba3d2445355f386edab96125d42b7MD51tede/11722019-06-19 15:46:15.816oai:localhost: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Biblioteca Digital de Teses e Dissertaçõeshttp://bibliotecatede.uninove.br/PRIhttp://bibliotecatede.uninove.br/oai/requestbibliotecatede@uninove.br||bibliotecatede@uninove.bropendoar:2019-06-19T18:46:15Biblioteca Digital de Teses e Dissertações da Uninove - Universidade Nove de Julho (UNINOVE)false |
dc.title.por.fl_str_mv |
Proposta de gerenciamento de stakeholders segundo processos do PMBOK: um estudo sobre eventos editoriais no Estado de S??o Paulo |
title |
Proposta de gerenciamento de stakeholders segundo processos do PMBOK: um estudo sobre eventos editoriais no Estado de S??o Paulo |
spellingShingle |
Proposta de gerenciamento de stakeholders segundo processos do PMBOK: um estudo sobre eventos editoriais no Estado de S??o Paulo Eduardo, Val??ria Vanessa gest??o de stakeholders gest??o de projetos projetos de eventos editoriais stakeholder management project management projects editorials events CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
title_short |
Proposta de gerenciamento de stakeholders segundo processos do PMBOK: um estudo sobre eventos editoriais no Estado de S??o Paulo |
title_full |
Proposta de gerenciamento de stakeholders segundo processos do PMBOK: um estudo sobre eventos editoriais no Estado de S??o Paulo |
title_fullStr |
Proposta de gerenciamento de stakeholders segundo processos do PMBOK: um estudo sobre eventos editoriais no Estado de S??o Paulo |
title_full_unstemmed |
Proposta de gerenciamento de stakeholders segundo processos do PMBOK: um estudo sobre eventos editoriais no Estado de S??o Paulo |
title_sort |
Proposta de gerenciamento de stakeholders segundo processos do PMBOK: um estudo sobre eventos editoriais no Estado de S??o Paulo |
author |
Eduardo, Val??ria Vanessa |
author_facet |
Eduardo, Val??ria Vanessa |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Piscopo, Marcos Roberto |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/3030110438207215 |
dc.contributor.referee1.fl_str_mv |
Martens, Cristina Dai Pr?? |
dc.contributor.referee1Lattes.fl_str_mv |
http://lattes.cnpq.br/3471910853542167 |
dc.contributor.referee2.fl_str_mv |
Borini, Felipe Mendes |
dc.contributor.referee2Lattes.fl_str_mv |
http://lattes.cnpq.br/6635164249130002 |
dc.contributor.referee3.fl_str_mv |
Russo, Ros??ria de F??tima S. M. |
dc.contributor.referee3Lattes.fl_str_mv |
http://lattes.cnpq.br/2521059777840892 |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/3197351191608053 |
dc.contributor.author.fl_str_mv |
Eduardo, Val??ria Vanessa |
contributor_str_mv |
Piscopo, Marcos Roberto Martens, Cristina Dai Pr?? Borini, Felipe Mendes Russo, Ros??ria de F??tima S. M. |
dc.subject.por.fl_str_mv |
gest??o de stakeholders gest??o de projetos projetos de eventos editoriais |
topic |
gest??o de stakeholders gest??o de projetos projetos de eventos editoriais stakeholder management project management projects editorials events CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
dc.subject.eng.fl_str_mv |
stakeholder management project management projects editorials events |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
description |
According to research conducted in 2013 by the Brazilian Book Chamber and the Economic Research Foundation, the publishing industry showed a nominal increase of 7.52% over the previous year. This increase accounts for the copies produced electronically and in hardcopy as well as the numbers of sales in the period. Another significant point of the research, both for the editorial stage as to an analysis of the reading of the Brazilian citizen profile, is the amount of new titles available. In 2012, there were 51,905 new works by national authors. This indicator increased by almost 10% to 56,372 in 2013. Together the information, we see a positive outlook for literature, with several opportunities for publishing. It is presented to publishers the challenge of conquering a readership growing. Thus, the editorial events appear as strategic projects to attract readers. In this context, this study aims to how stakeholders are managed in editorials events projects, considering the project management processes proposed by PMBOK. Project management has been established as an important tool in the strengthening of the results of the events, since the benefits from the use of planning, execution and control of temporary and unique events prove to be perfectly adherent to event management. Whereas the stakeholder management process aims to engage them, aspect of fundamental importance for success in project management, through a qualitative approach whose strategy will be a multiple case study in S??o Paulo, this study presents as result in a proposal of key activities related to the management of stakeholders from project management processes that are applicable to events that meet the demands of the publishing market. |
publishDate |
2015 |
dc.date.accessioned.fl_str_mv |
2015-08-05T18:57:06Z |
dc.date.issued.fl_str_mv |
2015-03-18 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Eduardo, Val??ria Vanessa. Proposta de gerenciamento de stakeholders segundo processos do PMBOK: um estudo sobre eventos editoriais no Estado de S??o Paulo. 2015. 107 f. Disserta????o( Programa de Mestrado Profissional em Administra????o - Gest??o de Projetos) - Universidade Nove de Julho, S??o Paulo . |
dc.identifier.uri.fl_str_mv |
http://bibliotecatede.uninove.br/handle/tede/1172 |
identifier_str_mv |
Eduardo, Val??ria Vanessa. Proposta de gerenciamento de stakeholders segundo processos do PMBOK: um estudo sobre eventos editoriais no Estado de S??o Paulo. 2015. 107 f. Disserta????o( Programa de Mestrado Profissional em Administra????o - Gest??o de Projetos) - Universidade Nove de Julho, S??o Paulo . |
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http://bibliotecatede.uninove.br/handle/tede/1172 |
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por |
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openAccess |
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Universidade Nove de Julho |
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UNINOVE |
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Brasil |
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Universidade Nove de Julho |
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