Estrat??gia de patroc??nio: uma perspectiva pautada na qualidade do evento, satisfa????o do espectador e sua experi??ncia com a marca patrocinadora
Autor(a) principal: | |
---|---|
Data de Publicação: | 2016 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da Uninove |
Texto Completo: | http://bibliotecatede.uninove.br/handle/tede/1563 |
Resumo: | The decision to sponsor an event involves the expectation of exchange gains, among which the increase of sponsor???s brand equity. Considering the current scenario, as Brazil is hosting some of the most viewed sporting events in the world, the importance of the sports to connect brand and consumer increases by providing a meeting in an environment surrounded by unique and memorable moments. In an attempt to understand how the value of a brand is influenced by a sport sponsorship decision, this paper suggests the impact of three factors: brand experience, sport event quality and spectator satisfaction. Thus, the study conducts to a reflection about the sports environment elements that can be molded in order to provide better return to sponsor investment, while it helps sports managers to convince new sponsors. The basis of this research is structured on the assumption that the sport event quality influences sponsor???s brand equity, and introduces the spectators??? experience with the sponsoring brand and their satisfaction with the event as mediators variables. This is a quantitative research based on structured questionnaire answered by beach volleyball spectators on the 8th Circuito Brasileiro Banco do Brasil de V??lei de Praia. For data analysis, it is used the technique of structural equation modeling. As a result, it is confirmed that the quality of the event influences the sponsors??? brand equity and that the main points of management are the peripheral elements, such as seat comfort, crowd experience, facility access, game atmosphere, frontline employees, etc. The main elements such as player performance and the final score are beyond managers??? control. In conclusion, a high-quality event generates higher levels of satisfaction, which confirms increases in sponsors??? brand equity. In addition, the spectators??? experience with the sponsoring brand also confirms the positive impact on sponsors??? brand equity. Thus, a sports sponsor should interact with the spectators, exploring strategies and actions for each of brand experience dimensions (sensory, affective, intellectual, behavioral and relational). The quality of the event, the spectators??? satisfaction with the event and their sponsor's brand experience are elements that, if well managed and explored, contribute positively to sponsors??? brand equity. These strategies should be aimed both by sports managers, as a way to attract and retain sponsors, and by sponsors??? brand managers, as a way to get return on investment. For this purpose, the sporting managers and sponsors should undertake a planning together to offer a high-quality event enabling an environment that provides spectators??? satisfaction and a positive experience with the sponsor brand. |
id |
NOVE_c4fe3ccad3ff126e0c326d6b086a0a1b |
---|---|
oai_identifier_str |
oai:localhost:tede/1563 |
network_acronym_str |
NOVE |
network_name_str |
Biblioteca Digital de Teses e Dissertações da Uninove |
repository_id_str |
|
spelling |
Silva, Filipe Quevedo Pires de Oliveira eSilva, Filipe Quevedo Pires de Oliveira eRossi, George BedinelliLopes, Evandro LuizLima Filho, Dario de OliveiraBrand??o, Marcelo Mollhttp://lattes.cnpq.br/4655563125114240Yamamoto, Paula Yumi2017-01-26T19:01:17Z2016-10-11Yamamoto, Paula Yumi. Estrat??gia de patroc??nio: uma perspectiva pautada na qualidade do evento, satisfa????o do espectador e sua experi??ncia com a marca patrocinadora. 2016. 107 f. Disserta????o( Programa de P??s-Gradua????o em Educa????o) - Universidade Nove de Julho, S??o Paulo.http://bibliotecatede.uninove.br/handle/tede/1563The decision to sponsor an event involves the expectation of exchange gains, among which the increase of sponsor???s brand equity. Considering the current scenario, as Brazil is hosting some of the most viewed sporting events in the world, the importance of the sports to connect brand and consumer increases by providing a meeting in an environment surrounded by unique and memorable moments. In an attempt to understand how the value of a brand is influenced by a sport sponsorship decision, this paper suggests the impact of three factors: brand experience, sport event quality and spectator satisfaction. Thus, the study conducts to a reflection about the sports environment elements that can be molded in order to provide better return to sponsor investment, while it helps sports managers to convince new sponsors. The basis of this research is structured on the assumption that the sport event quality influences sponsor???s brand equity, and introduces the spectators??? experience with the sponsoring brand and their satisfaction with the event as mediators variables. This is a quantitative research based on structured questionnaire answered by beach volleyball spectators on the 8th Circuito Brasileiro Banco do Brasil de V??lei de Praia. For data analysis, it is used the technique of structural equation modeling. As a result, it is confirmed that the quality of the event influences the sponsors??? brand equity and that the main points of management are the peripheral elements, such as seat comfort, crowd experience, facility access, game atmosphere, frontline employees, etc. The main elements such as player performance and the final score are beyond managers??? control. In conclusion, a high-quality event generates higher levels of satisfaction, which confirms increases in sponsors??? brand equity. In addition, the spectators??? experience with the sponsoring brand also confirms the positive impact on sponsors??? brand equity. Thus, a sports sponsor should interact with the spectators, exploring strategies and actions for each of brand experience dimensions (sensory, affective, intellectual, behavioral and relational). The quality of the event, the spectators??? satisfaction with the event and their sponsor's brand experience are elements that, if well managed and explored, contribute positively to sponsors??? brand equity. These strategies should be aimed both by sports managers, as a way to attract and retain sponsors, and by sponsors??? brand managers, as a way to get return on investment. For this purpose, the sporting managers and sponsors should undertake a planning together to offer a high-quality event enabling an environment that provides spectators??? satisfaction and a positive experience with the sponsor brand.A decis??o de patrocinar um evento envolve a expectativa de ganhos em troca, dentre os quais o aumento do valor da marca patrocinadora junto ao p??blico alvo desse evento. Considerando o cen??rio atual, com o Brasil sendo sede de importantes eventos esportivos mundiais, cresce a import??ncia do papel do esporte como meio de intera????o entre marca e consumidor por proporcionar que o encontro ocorra em um ambiente que envolve momentos ??nicos e memor??veis. Na busca por entender melhor de que forma o valor de uma marca que patrocina eventos esportivos ?? afetado, prop??e-se a influ??ncia de tr??s fatores: experi??ncia de marca, qualidade do evento esportivo e satisfa????o do espectador com o evento. Desta forma, o estudo apresenta uma reflex??o sobre elementos do ambiente esportivo que podem ser moldados com o intuito de proporcionar maior retorno ao investimento do patrocinador, ao mesmo tempo em que auxilia gestores esportivos na constru????o de argumentos para atrair novos patrocinadores. O eixo da pesquisa se estrutura na hip??tese de que a qualidade do evento esportivo exerce influ??ncia no Brand Equity do patrocinador, tendo como elementos mediadores dessa rela????o a experi??ncia do espectador com a marca patrocinadora e sua satisfa????o com o evento. Trata-se de uma pesquisa quantitativa que utilizou como instrumento de coleta question??rio fechado e estruturado para entrevistar espectadores dos jogos de v??lei de praia da oitava etapa do Circuito Banco do Brasil de V??lei de Praia do ano de 2016. Para o tratamento de dados utilizou-se a t??cnica de modelagem de equa????es estruturais. Como resultado, ?? confirmado que a qualidade do evento influencia o Brand Equity do patrocinador de forma que o gestor esportivo deve intervir nos elementos perif??ricos da qualidade, como conforto dos assentos, facilidade de locomo????o, sinaliza????o, astral, etc., j?? que os elementos principais, como desempenho dos jogadores e resultado final, est??o fora do alcance do gestor. Como consequ??ncia, um evento de alta qualidade gera n??veis mais elevados de satisfa????o do espectador, o que corrobora para o incremento no Brand Equity do patrocinador. Adicionalmente, a experi??ncia que o espectador tem com a marca patrocinadora durante o evento tamb??m se mostra uma vari??vel que afeta de forma significativa o valor que o espectador atribui ?? marca, de forma que uma experi??ncia positiva tende a influenciar positivamente o Brand Equity do patrocinador. Desta forma, um patrocinador esportivo deve explorar a intera????o com o espectador, tra??ando estrat??gias e a????es para que cada uma das dimens??es da experi??ncia de marca (sensorial, emocional, cognitiva, comportamental e relacional) estejam presentes durante o evento. A qualidade do evento, a satisfa????o do espectador com o evento e a experi??ncia que ele tem com a marca do patrocinador s??o elementos que, se bem gerenciados e explorados, contribuem positivamente para o aumento do Brand Equity do patrocinador. Esses elementos devem ser explorados tanto pelos gestores esportivos, como forma de atrair e fidelizar patrocinadores, quanto pelos patrocinadores, como forma de obter retorno dos investimentos. Para tanto, os gestores esportivos e os patrocinadores devem realizar um planejamento em conjunto, com o objetivo de oferecer um evento de alta qualidade com ambiente prop??cio para que o espectador sinta-se satisfeito com o evento, ao mesmo tempo em que vivencia uma experi??ncia positiva com a marca do patrocinador.Submitted by Nadir Basilio (nadirsb@uninove.br) on 2017-01-26T19:01:17Z No. of bitstreams: 1 Paula Yumi Yamamoto.pdf: 1386753 bytes, checksum: df1ba23a24cefa449a87df64c8798d1f (MD5)Made available in DSpace on 2017-01-26T19:01:17Z (GMT). No. of bitstreams: 1 Paula Yumi Yamamoto.pdf: 1386753 bytes, checksum: df1ba23a24cefa449a87df64c8798d1f (MD5) Previous issue date: 2016-10-11application/pdfporUniversidade Nove de JulhoPrograma de Mestrado Profissional em Administra????o - Gest??o do EsporteUNINOVEBrasilAdministra????oexperi??nciamarcaqualidadebrand equityesporteexperiencebrandqualitybrand equitysportADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOSEstrat??gia de patroc??nio: uma perspectiva pautada na qualidade do evento, satisfa????o do espectador e sua experi??ncia com a marca patrocinadoraSponsorship strategy: a perspective on sport event quality, satisfaction and brand experienceinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis-710462410973612412600info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da Uninoveinstname:Universidade Nove de Julho (UNINOVE)instacron:UNINOVEORIGINALPaula Yumi Yamamoto.pdfPaula Yumi Yamamoto.pdfapplication/pdf1386753http://localhost:8080/tede/bitstream/tede/1563/2/Paula+Yumi+Yamamoto.pdfdf1ba23a24cefa449a87df64c8798d1fMD52LICENSElicense.txtlicense.txttext/plain; charset=utf-82165http://localhost:8080/tede/bitstream/tede/1563/1/license.txtbd3efa91386c1718a7f26a329fdcb468MD51tede/15632017-02-08 15:28:02.418oai:localhost: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Biblioteca Digital de Teses e Dissertaçõeshttp://bibliotecatede.uninove.br/PRIhttp://bibliotecatede.uninove.br/oai/requestbibliotecatede@uninove.br||bibliotecatede@uninove.bropendoar:2017-02-08T17:28:02Biblioteca Digital de Teses e Dissertações da Uninove - Universidade Nove de Julho (UNINOVE)false |
dc.title.por.fl_str_mv |
Estrat??gia de patroc??nio: uma perspectiva pautada na qualidade do evento, satisfa????o do espectador e sua experi??ncia com a marca patrocinadora |
dc.title.alternative.eng.fl_str_mv |
Sponsorship strategy: a perspective on sport event quality, satisfaction and brand experience |
title |
Estrat??gia de patroc??nio: uma perspectiva pautada na qualidade do evento, satisfa????o do espectador e sua experi??ncia com a marca patrocinadora |
spellingShingle |
Estrat??gia de patroc??nio: uma perspectiva pautada na qualidade do evento, satisfa????o do espectador e sua experi??ncia com a marca patrocinadora Yamamoto, Paula Yumi experi??ncia marca qualidade brand equity esporte experience brand quality brand equity sport ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS |
title_short |
Estrat??gia de patroc??nio: uma perspectiva pautada na qualidade do evento, satisfa????o do espectador e sua experi??ncia com a marca patrocinadora |
title_full |
Estrat??gia de patroc??nio: uma perspectiva pautada na qualidade do evento, satisfa????o do espectador e sua experi??ncia com a marca patrocinadora |
title_fullStr |
Estrat??gia de patroc??nio: uma perspectiva pautada na qualidade do evento, satisfa????o do espectador e sua experi??ncia com a marca patrocinadora |
title_full_unstemmed |
Estrat??gia de patroc??nio: uma perspectiva pautada na qualidade do evento, satisfa????o do espectador e sua experi??ncia com a marca patrocinadora |
title_sort |
Estrat??gia de patroc??nio: uma perspectiva pautada na qualidade do evento, satisfa????o do espectador e sua experi??ncia com a marca patrocinadora |
author |
Yamamoto, Paula Yumi |
author_facet |
Yamamoto, Paula Yumi |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Silva, Filipe Quevedo Pires de Oliveira e |
dc.contributor.referee1.fl_str_mv |
Silva, Filipe Quevedo Pires de Oliveira e |
dc.contributor.referee2.fl_str_mv |
Rossi, George Bedinelli |
dc.contributor.referee3.fl_str_mv |
Lopes, Evandro Luiz |
dc.contributor.referee4.fl_str_mv |
Lima Filho, Dario de Oliveira |
dc.contributor.referee5.fl_str_mv |
Brand??o, Marcelo Moll |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/4655563125114240 |
dc.contributor.author.fl_str_mv |
Yamamoto, Paula Yumi |
contributor_str_mv |
Silva, Filipe Quevedo Pires de Oliveira e Silva, Filipe Quevedo Pires de Oliveira e Rossi, George Bedinelli Lopes, Evandro Luiz Lima Filho, Dario de Oliveira Brand??o, Marcelo Moll |
dc.subject.por.fl_str_mv |
experi??ncia marca qualidade brand equity esporte |
topic |
experi??ncia marca qualidade brand equity esporte experience brand quality brand equity sport ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS |
dc.subject.eng.fl_str_mv |
experience brand quality brand equity sport |
dc.subject.cnpq.fl_str_mv |
ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS |
description |
The decision to sponsor an event involves the expectation of exchange gains, among which the increase of sponsor???s brand equity. Considering the current scenario, as Brazil is hosting some of the most viewed sporting events in the world, the importance of the sports to connect brand and consumer increases by providing a meeting in an environment surrounded by unique and memorable moments. In an attempt to understand how the value of a brand is influenced by a sport sponsorship decision, this paper suggests the impact of three factors: brand experience, sport event quality and spectator satisfaction. Thus, the study conducts to a reflection about the sports environment elements that can be molded in order to provide better return to sponsor investment, while it helps sports managers to convince new sponsors. The basis of this research is structured on the assumption that the sport event quality influences sponsor???s brand equity, and introduces the spectators??? experience with the sponsoring brand and their satisfaction with the event as mediators variables. This is a quantitative research based on structured questionnaire answered by beach volleyball spectators on the 8th Circuito Brasileiro Banco do Brasil de V??lei de Praia. For data analysis, it is used the technique of structural equation modeling. As a result, it is confirmed that the quality of the event influences the sponsors??? brand equity and that the main points of management are the peripheral elements, such as seat comfort, crowd experience, facility access, game atmosphere, frontline employees, etc. The main elements such as player performance and the final score are beyond managers??? control. In conclusion, a high-quality event generates higher levels of satisfaction, which confirms increases in sponsors??? brand equity. In addition, the spectators??? experience with the sponsoring brand also confirms the positive impact on sponsors??? brand equity. Thus, a sports sponsor should interact with the spectators, exploring strategies and actions for each of brand experience dimensions (sensory, affective, intellectual, behavioral and relational). The quality of the event, the spectators??? satisfaction with the event and their sponsor's brand experience are elements that, if well managed and explored, contribute positively to sponsors??? brand equity. These strategies should be aimed both by sports managers, as a way to attract and retain sponsors, and by sponsors??? brand managers, as a way to get return on investment. For this purpose, the sporting managers and sponsors should undertake a planning together to offer a high-quality event enabling an environment that provides spectators??? satisfaction and a positive experience with the sponsor brand. |
publishDate |
2016 |
dc.date.issued.fl_str_mv |
2016-10-11 |
dc.date.accessioned.fl_str_mv |
2017-01-26T19:01:17Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Yamamoto, Paula Yumi. Estrat??gia de patroc??nio: uma perspectiva pautada na qualidade do evento, satisfa????o do espectador e sua experi??ncia com a marca patrocinadora. 2016. 107 f. Disserta????o( Programa de P??s-Gradua????o em Educa????o) - Universidade Nove de Julho, S??o Paulo. |
dc.identifier.uri.fl_str_mv |
http://bibliotecatede.uninove.br/handle/tede/1563 |
identifier_str_mv |
Yamamoto, Paula Yumi. Estrat??gia de patroc??nio: uma perspectiva pautada na qualidade do evento, satisfa????o do espectador e sua experi??ncia com a marca patrocinadora. 2016. 107 f. Disserta????o( Programa de P??s-Gradua????o em Educa????o) - Universidade Nove de Julho, S??o Paulo. |
url |
http://bibliotecatede.uninove.br/handle/tede/1563 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.cnpq.fl_str_mv |
-710462410973612412 |
dc.relation.confidence.fl_str_mv |
600 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho |
dc.publisher.program.fl_str_mv |
Programa de Mestrado Profissional em Administra????o - Gest??o do Esporte |
dc.publisher.initials.fl_str_mv |
UNINOVE |
dc.publisher.country.fl_str_mv |
Brasil |
dc.publisher.department.fl_str_mv |
Administra????o |
publisher.none.fl_str_mv |
Universidade Nove de Julho |
dc.source.none.fl_str_mv |
reponame:Biblioteca Digital de Teses e Dissertações da Uninove instname:Universidade Nove de Julho (UNINOVE) instacron:UNINOVE |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
UNINOVE |
institution |
UNINOVE |
reponame_str |
Biblioteca Digital de Teses e Dissertações da Uninove |
collection |
Biblioteca Digital de Teses e Dissertações da Uninove |
bitstream.url.fl_str_mv |
http://localhost:8080/tede/bitstream/tede/1563/2/Paula+Yumi+Yamamoto.pdf http://localhost:8080/tede/bitstream/tede/1563/1/license.txt |
bitstream.checksum.fl_str_mv |
df1ba23a24cefa449a87df64c8798d1f bd3efa91386c1718a7f26a329fdcb468 |
bitstream.checksumAlgorithm.fl_str_mv |
MD5 MD5 |
repository.name.fl_str_mv |
Biblioteca Digital de Teses e Dissertações da Uninove - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
bibliotecatede@uninove.br||bibliotecatede@uninove.br |
_version_ |
1811016871416168448 |