Inten????o de compra de bicicletas com quadro de materiais pl??sticos reciclados: um estudo emp??rico com a teoria do comportamento planejado

Detalhes bibliográficos
Autor(a) principal: Luchetti, Marcelo Rosolem
Data de Publicação: 2019
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Biblioteca Digital de Teses e Dissertações da Uninove
Texto Completo: http://bibliotecatede.uninove.br/handle/tede/2072
Resumo: This research had the objective of analyzing the intention to buy walking bicycles with a frame of recycled plastic materials using the Theory of Planned Behavior (TCP). A survey was carried out with the application of a structured online questionnaire to analyze the influence of attitudes, subjective norms and perception of control over the behavior in the intention to purchase the bikes in question. The variables that influence the intention to buy a bicycle with recycled plastic frame were confirmed with TCP. The results pointed out the positive relation between the constructs of TCP and the intention to purchase bicycles with recycled plastic frames. However, when simulating bicycle choices with price changes, a single construct, the perception of control over behavior exerted influence on the choice. In view of these findings, the importance of consumer awareness about environmental issues is highlighted.
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spelling Vils, LeonardoVils, LeonardoSantos, Andr?? Moraes dosMazieri, Marcos Rog??riohttp://lattes.cnpq.br/4797017729033797Luchetti, Marcelo Rosolem2019-07-10T19:07:17Z2019-02-28Luchetti, Marcelo Rosolem. Inten????o de compra de bicicletas com quadro de materiais pl??sticos reciclados: um estudo emp??rico com a teoria do comportamento planejado. 2019. 80 f. Disserta????o( Programa de Mestrado Profissional em Administra????o - Gest??o Ambiental e Sustentabilidade) - Universidade Nove de Julho, S??o Paulo.http://bibliotecatede.uninove.br/handle/tede/2072This research had the objective of analyzing the intention to buy walking bicycles with a frame of recycled plastic materials using the Theory of Planned Behavior (TCP). A survey was carried out with the application of a structured online questionnaire to analyze the influence of attitudes, subjective norms and perception of control over the behavior in the intention to purchase the bikes in question. The variables that influence the intention to buy a bicycle with recycled plastic frame were confirmed with TCP. The results pointed out the positive relation between the constructs of TCP and the intention to purchase bicycles with recycled plastic frames. However, when simulating bicycle choices with price changes, a single construct, the perception of control over behavior exerted influence on the choice. In view of these findings, the importance of consumer awareness about environmental issues is highlighted.Esta pesquisa teve o objetivo de fazer a an??lise da inten????o de compra de bicicletas de passeio com quadro de materiais pl??sticos reciclados usando a Teoria do Comportamento Planejado (TCP). Foi realizado um levantamento com aplica????o de question??rio estruturado on-line para analisar a influ??ncia de atitudes, normas subjetivas e percep????o de controle sobre o comportamento na inten????o de compra das bicicletas em quest??o. As vari??veis que influenciam na inten????o de compra de uma bicicleta com quadro de materiais pl??sticos reciclados, foram confirmadas junto a TCP. Os resultados apontaram a rela????o positiva entre os construtos da TCP e a inten????o de compra de bicicletas com quadros de materiais pl??sticos reciclados. Entretanto, ao simular escolhas de bicicletas com varia????o nos pre??os, um ??nico construto, a percep????o de controle sobre o comportamento exerceu influ??ncia na escolha. Diante destes achados destaca-se a import??ncia da conscientiza????o dos consumidores sobre as quest??es ambientais.Submitted by Nadir Basilio (nadirsb@uninove.br) on 2019-07-10T19:07:17Z No. of bitstreams: 1 Marcelo Rosolem Luchetti.pdf: 2242150 bytes, checksum: 7e12ce9713a5adea8d915f5e99227145 (MD5)Made available in DSpace on 2019-07-10T19:07:17Z (GMT). No. of bitstreams: 1 Marcelo Rosolem Luchetti.pdf: 2242150 bytes, checksum: 7e12ce9713a5adea8d915f5e99227145 (MD5) Previous issue date: 2019-02-28application/pdfporUniversidade Nove de JulhoPrograma de Mestrado Profissional em Administra????o - Gest??o Ambiental e SustentabilidadeUNINOVEBrasilAdministra????oteoria do comportamento planejadointen????o de compramateriais pl??sticos recicladoscomportamentotheory of planned behaviorbuying intentionrecycled plastic materialsbehaviorADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOSInten????o de compra de bicicletas com quadro de materiais pl??sticos reciclados: um estudo emp??rico com a teoria do comportamento planejadoPlastic made bicycles buying intentions: a theory of planned behavior empirical studyinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis-710462410973612412600info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da Uninoveinstname:Universidade Nove de Julho (UNINOVE)instacron:UNINOVEORIGINALMarcelo Rosolem Luchetti.pdfMarcelo Rosolem Luchetti.pdfapplication/pdf2242150http://localhost:8080/tede/bitstream/tede/2072/2/Marcelo+Rosolem+Luchetti.pdf7e12ce9713a5adea8d915f5e99227145MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-82165http://localhost:8080/tede/bitstream/tede/2072/1/license.txtbd3efa91386c1718a7f26a329fdcb468MD51tede/20722019-07-10 16:07:17.769oai:localhost: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Biblioteca Digital de Teses e Dissertaçõeshttp://bibliotecatede.uninove.br/PRIhttp://bibliotecatede.uninove.br/oai/requestbibliotecatede@uninove.br||bibliotecatede@uninove.bropendoar:2019-07-10T19:07:17Biblioteca Digital de Teses e Dissertações da Uninove - Universidade Nove de Julho (UNINOVE)false
dc.title.por.fl_str_mv Inten????o de compra de bicicletas com quadro de materiais pl??sticos reciclados: um estudo emp??rico com a teoria do comportamento planejado
dc.title.alternative.eng.fl_str_mv Plastic made bicycles buying intentions: a theory of planned behavior empirical study
title Inten????o de compra de bicicletas com quadro de materiais pl??sticos reciclados: um estudo emp??rico com a teoria do comportamento planejado
spellingShingle Inten????o de compra de bicicletas com quadro de materiais pl??sticos reciclados: um estudo emp??rico com a teoria do comportamento planejado
Luchetti, Marcelo Rosolem
teoria do comportamento planejado
inten????o de compra
materiais pl??sticos reciclados
comportamento
theory of planned behavior
buying intention
recycled plastic materials
behavior
ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS
title_short Inten????o de compra de bicicletas com quadro de materiais pl??sticos reciclados: um estudo emp??rico com a teoria do comportamento planejado
title_full Inten????o de compra de bicicletas com quadro de materiais pl??sticos reciclados: um estudo emp??rico com a teoria do comportamento planejado
title_fullStr Inten????o de compra de bicicletas com quadro de materiais pl??sticos reciclados: um estudo emp??rico com a teoria do comportamento planejado
title_full_unstemmed Inten????o de compra de bicicletas com quadro de materiais pl??sticos reciclados: um estudo emp??rico com a teoria do comportamento planejado
title_sort Inten????o de compra de bicicletas com quadro de materiais pl??sticos reciclados: um estudo emp??rico com a teoria do comportamento planejado
author Luchetti, Marcelo Rosolem
author_facet Luchetti, Marcelo Rosolem
author_role author
dc.contributor.advisor1.fl_str_mv Vils, Leonardo
dc.contributor.referee1.fl_str_mv Vils, Leonardo
dc.contributor.referee2.fl_str_mv Santos, Andr?? Moraes dos
dc.contributor.referee3.fl_str_mv Mazieri, Marcos Rog??rio
dc.contributor.authorLattes.fl_str_mv http://lattes.cnpq.br/4797017729033797
dc.contributor.author.fl_str_mv Luchetti, Marcelo Rosolem
contributor_str_mv Vils, Leonardo
Vils, Leonardo
Santos, Andr?? Moraes dos
Mazieri, Marcos Rog??rio
dc.subject.por.fl_str_mv teoria do comportamento planejado
inten????o de compra
materiais pl??sticos reciclados
comportamento
topic teoria do comportamento planejado
inten????o de compra
materiais pl??sticos reciclados
comportamento
theory of planned behavior
buying intention
recycled plastic materials
behavior
ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS
dc.subject.eng.fl_str_mv theory of planned behavior
buying intention
recycled plastic materials
behavior
dc.subject.cnpq.fl_str_mv ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS
description This research had the objective of analyzing the intention to buy walking bicycles with a frame of recycled plastic materials using the Theory of Planned Behavior (TCP). A survey was carried out with the application of a structured online questionnaire to analyze the influence of attitudes, subjective norms and perception of control over the behavior in the intention to purchase the bikes in question. The variables that influence the intention to buy a bicycle with recycled plastic frame were confirmed with TCP. The results pointed out the positive relation between the constructs of TCP and the intention to purchase bicycles with recycled plastic frames. However, when simulating bicycle choices with price changes, a single construct, the perception of control over behavior exerted influence on the choice. In view of these findings, the importance of consumer awareness about environmental issues is highlighted.
publishDate 2019
dc.date.accessioned.fl_str_mv 2019-07-10T19:07:17Z
dc.date.issued.fl_str_mv 2019-02-28
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.citation.fl_str_mv Luchetti, Marcelo Rosolem. Inten????o de compra de bicicletas com quadro de materiais pl??sticos reciclados: um estudo emp??rico com a teoria do comportamento planejado. 2019. 80 f. Disserta????o( Programa de Mestrado Profissional em Administra????o - Gest??o Ambiental e Sustentabilidade) - Universidade Nove de Julho, S??o Paulo.
dc.identifier.uri.fl_str_mv http://bibliotecatede.uninove.br/handle/tede/2072
identifier_str_mv Luchetti, Marcelo Rosolem. Inten????o de compra de bicicletas com quadro de materiais pl??sticos reciclados: um estudo emp??rico com a teoria do comportamento planejado. 2019. 80 f. Disserta????o( Programa de Mestrado Profissional em Administra????o - Gest??o Ambiental e Sustentabilidade) - Universidade Nove de Julho, S??o Paulo.
url http://bibliotecatede.uninove.br/handle/tede/2072
dc.language.iso.fl_str_mv por
language por
dc.relation.cnpq.fl_str_mv -710462410973612412
dc.relation.confidence.fl_str_mv 600
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho
dc.publisher.program.fl_str_mv Programa de Mestrado Profissional em Administra????o - Gest??o Ambiental e Sustentabilidade
dc.publisher.initials.fl_str_mv UNINOVE
dc.publisher.country.fl_str_mv Brasil
dc.publisher.department.fl_str_mv Administra????o
publisher.none.fl_str_mv Universidade Nove de Julho
dc.source.none.fl_str_mv reponame:Biblioteca Digital de Teses e Dissertações da Uninove
instname:Universidade Nove de Julho (UNINOVE)
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