Mapeamento de stakeholders e valores de uma rede social anti-tabagista
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da Uninove |
Texto Completo: | http://bibliotecatede.uninove.br/handle/tede/2194 |
Resumo: | E-health uses technology information and communication to promote improved access to health on a global level. Diverse stakeholders, that is, groups and individuals impacted by e-health projects, must be considered for initiatives of this nature to have positive results. An e-health initiative that has added value to patients and other stakeholders is social media, especially anti-smoking. The negative impact of smoking is perceived at the individual level but also at the group level, with social, financial and public health effects. In the context of an anti-smoking social network, it is important to know and contemplate the values of the stakeholders, as meeting the values of these groups or individuals is to achieve goals that really matter. Therefore, the objective of this research is to propose a framework that contemplates the stakeholders and their values, which must compose a social network with a focus on anti-smoking. To achieve this objective, a qualitative exploratory research was carried out, following the approach of Value Focused Thinking proposed by Keeny (1994). Twenty-five stakeholders were interviewed, divided into 5 distinct groups. The contribution of this work is a framework that contemplates 15 values of the 5 groups of stakeholders, being 9 intermediaries, 3 fundamental and 3 strategic for the use of anti-smoking social networks. |
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Pedron, Cristiane DrebesPedron, Cristiane DrebesAssis, Sonia Francisca de PaulaBizarrias, Fl??vio SantinoGon??alves, Paulo Almeidahttp://lattes.cnpq.br/7989461241302563Oliveira, Ricardo Lair Franco2020-07-09T22:13:58Z2020-02-27Oliveira, Ricardo Lair Franco. Mapeamento de stakeholders e valores de uma rede social anti-tabagista. 2020. 138 f. Disserta????o( Programa de P??s-Gradua????o em Gest??o de Projetos) - Universidade Nove de Julho, S??o Paulo.http://bibliotecatede.uninove.br/handle/tede/2194E-health uses technology information and communication to promote improved access to health on a global level. Diverse stakeholders, that is, groups and individuals impacted by e-health projects, must be considered for initiatives of this nature to have positive results. An e-health initiative that has added value to patients and other stakeholders is social media, especially anti-smoking. The negative impact of smoking is perceived at the individual level but also at the group level, with social, financial and public health effects. In the context of an anti-smoking social network, it is important to know and contemplate the values of the stakeholders, as meeting the values of these groups or individuals is to achieve goals that really matter. Therefore, the objective of this research is to propose a framework that contemplates the stakeholders and their values, which must compose a social network with a focus on anti-smoking. To achieve this objective, a qualitative exploratory research was carried out, following the approach of Value Focused Thinking proposed by Keeny (1994). Twenty-five stakeholders were interviewed, divided into 5 distinct groups. The contribution of this work is a framework that contemplates 15 values of the 5 groups of stakeholders, being 9 intermediaries, 3 fundamental and 3 strategic for the use of anti-smoking social networks.O e-health utiliza a tecnologia de informa????o e comunica????o para promover melhorias do acesso a sa??de em n??vel global. Diferentes stakeholders, ou seja, grupos e indiv??duos impactados por projetos de e-health, devem ser considerados para que iniciativas desta natureza tenham resultados positivos. Uma iniciativa de e-health que tem agregado valor a pacientes e a outros stakeholders s??o as redes sociais, em especial as antitabagismo. O impacto negativo do cigarro ?? percebido em ??mbito individual, mas tamb??m de grupo, com efeitos sociais, financeiros e na sa??de p??blica. No cen??rio de uma rede social antitabagista ?? importante conhecer e contemplar os valores dos stakeholders, pois atender os valores desses grupos ou indiv??duos ?? alcan??ar objetivos que realmente importam. Diante disso, o objetivo dessa pesquisa ?? propor um framework que contemple os stakeholders e os seus valores, que devem compor uma rede social com foco no antitabagismo. Para atingir esse objetivo foi realizado um trabalho qualitativo explorat??rio, seguindo a abordagem do Value Focused Thinking proposta por Keeny (1994). Foram entrevistados 25 stakeholders divididos em 5 grupos distintos. A contribui????o deste trabalho ?? um framework que contempla 15 valores dos cinco grupos de stakeholders, sendo 9 intermedi??rios, 3 fundamentais e 3 estrat??gicos para o uso de redes sociais antitabagista.Submitted by Nadir Basilio (nadirsb@uninove.br) on 2020-07-09T22:13:58Z No. of bitstreams: 1 Ricardo Lair Franco Oliveira.pdf: 1670137 bytes, checksum: 4d29fd419c69c43dfd3bf84513ccf14c (MD5)Made available in DSpace on 2020-07-09T22:13:58Z (GMT). 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dc.title.por.fl_str_mv |
Mapeamento de stakeholders e valores de uma rede social anti-tabagista |
dc.title.alternative.eng.fl_str_mv |
Stakeholder mapping and values of an anti-smoking social network |
title |
Mapeamento de stakeholders e valores de uma rede social anti-tabagista |
spellingShingle |
Mapeamento de stakeholders e valores de uma rede social anti-tabagista Oliveira, Ricardo Lair Franco gest??o de projetos stakeholders e-health rede social valores project management stakeholders e-health social media values CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
title_short |
Mapeamento de stakeholders e valores de uma rede social anti-tabagista |
title_full |
Mapeamento de stakeholders e valores de uma rede social anti-tabagista |
title_fullStr |
Mapeamento de stakeholders e valores de uma rede social anti-tabagista |
title_full_unstemmed |
Mapeamento de stakeholders e valores de uma rede social anti-tabagista |
title_sort |
Mapeamento de stakeholders e valores de uma rede social anti-tabagista |
author |
Oliveira, Ricardo Lair Franco |
author_facet |
Oliveira, Ricardo Lair Franco |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Pedron, Cristiane Drebes |
dc.contributor.referee1.fl_str_mv |
Pedron, Cristiane Drebes |
dc.contributor.referee2.fl_str_mv |
Assis, Sonia Francisca de Paula |
dc.contributor.referee3.fl_str_mv |
Bizarrias, Fl??vio Santino |
dc.contributor.referee4.fl_str_mv |
Gon??alves, Paulo Almeida |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/7989461241302563 |
dc.contributor.author.fl_str_mv |
Oliveira, Ricardo Lair Franco |
contributor_str_mv |
Pedron, Cristiane Drebes Pedron, Cristiane Drebes Assis, Sonia Francisca de Paula Bizarrias, Fl??vio Santino Gon??alves, Paulo Almeida |
dc.subject.por.fl_str_mv |
gest??o de projetos stakeholders e-health rede social valores |
topic |
gest??o de projetos stakeholders e-health rede social valores project management stakeholders e-health social media values CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
dc.subject.eng.fl_str_mv |
project management stakeholders e-health social media values |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
description |
E-health uses technology information and communication to promote improved access to health on a global level. Diverse stakeholders, that is, groups and individuals impacted by e-health projects, must be considered for initiatives of this nature to have positive results. An e-health initiative that has added value to patients and other stakeholders is social media, especially anti-smoking. The negative impact of smoking is perceived at the individual level but also at the group level, with social, financial and public health effects. In the context of an anti-smoking social network, it is important to know and contemplate the values of the stakeholders, as meeting the values of these groups or individuals is to achieve goals that really matter. Therefore, the objective of this research is to propose a framework that contemplates the stakeholders and their values, which must compose a social network with a focus on anti-smoking. To achieve this objective, a qualitative exploratory research was carried out, following the approach of Value Focused Thinking proposed by Keeny (1994). Twenty-five stakeholders were interviewed, divided into 5 distinct groups. The contribution of this work is a framework that contemplates 15 values of the 5 groups of stakeholders, being 9 intermediaries, 3 fundamental and 3 strategic for the use of anti-smoking social networks. |
publishDate |
2020 |
dc.date.accessioned.fl_str_mv |
2020-07-09T22:13:58Z |
dc.date.issued.fl_str_mv |
2020-02-27 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/masterThesis |
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masterThesis |
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publishedVersion |
dc.identifier.citation.fl_str_mv |
Oliveira, Ricardo Lair Franco. Mapeamento de stakeholders e valores de uma rede social anti-tabagista. 2020. 138 f. Disserta????o( Programa de P??s-Gradua????o em Gest??o de Projetos) - Universidade Nove de Julho, S??o Paulo. |
dc.identifier.uri.fl_str_mv |
http://bibliotecatede.uninove.br/handle/tede/2194 |
identifier_str_mv |
Oliveira, Ricardo Lair Franco. Mapeamento de stakeholders e valores de uma rede social anti-tabagista. 2020. 138 f. Disserta????o( Programa de P??s-Gradua????o em Gest??o de Projetos) - Universidade Nove de Julho, S??o Paulo. |
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