THE QR CODE AS A HIGHLIGHT FOR PUBLIC INTEREST CONTENT: THE CASE OF THE POPULAR NEWSPAPER

Detalhes bibliográficos
Autor(a) principal: Teixeira de Moraes, Ângela
Data de Publicação: 2023
Outros Autores: Rigueiral , Jaísa Gleice Rodrigues dos Santos Picazo
Tipo de documento: Artigo
Idioma: por
Título da fonte: Panorama (Goiânia. Online)
Texto Completo: https://seer.pucgoias.edu.br/index.php/panorama/article/view/13380
Resumo: This research aims to understand the presence of public interest in the contents of the news presented in the TV commercial “Read Now in O Popular”, accessed through the QR Code. The quick response code is a commercial strategy implemented with the aim of gaining readers for the newspaper. The tension between public interest and interest in increasing readership is problematized here based on a corpus from an in-depth interview with the journal's editor and the content analysis of an article highlighted for the QR Code.
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spelling THE QR CODE AS A HIGHLIGHT FOR PUBLIC INTEREST CONTENT: THE CASE OF THE POPULAR NEWSPAPERO QR CODE COMO DESTAQUE PARA CONTEÚDOS DE INTERESSE PÚBLICO: O CASO DO JORNAL O POPULARpublic interestQR codebusiness-oriented journalisminteresse públicoQR codejornalismo de natureza empresarialThis research aims to understand the presence of public interest in the contents of the news presented in the TV commercial “Read Now in O Popular”, accessed through the QR Code. The quick response code is a commercial strategy implemented with the aim of gaining readers for the newspaper. The tension between public interest and interest in increasing readership is problematized here based on a corpus from an in-depth interview with the journal's editor and the content analysis of an article highlighted for the QR Code.Esta pesquisa visa compreender a presença do interesse público nos conteúdos das notícias apresentadas em comercial de TV “Leia Agora em O Popular”, acessadas através do QR Code. O código de resposta rápida é uma estratégia comercial implementada com o objetivo de conquistar leitores para o jornal. O tensionamento entre o interesse público e o interesse pelo aumento de leitorado é aqui problematizado a partir de um corpus proveniente de uma entrevista em profundidade com a editora do periódico e a análise de conteúdo de uma matéria destacada para o QR Code.Editora da Pontifícia Universidade Católica de Goiás2023-11-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://seer.pucgoias.edu.br/index.php/panorama/article/view/1338010.18224/pan.v13i1.13380Revista Panorama - Social Communication Magazine; Vol. 13 No. 1 (2023): Foco na informação: conteúdo, memória e história; 2-6Revista Panorama - Revista de Comunicación Social; Vol. 13 Núm. 1 (2023): Foco na informação: conteúdo, memória e história; 2-6Revista Panorama - Revista de Comunicação Social; v. 13 n. 1 (2023): Foco na informação: conteúdo, memória e história; 2-62237-108710.18224/pan.v13i1reponame:Panorama (Goiânia. Online)instname:Pontifícia Universidade Católica de Goiás (PUC-GO)instacron:PUC_GOporhttps://seer.pucgoias.edu.br/index.php/panorama/article/view/13380/6438Copyright (c) 2023 Drahttp://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessTeixeira de Moraes, ÂngelaRigueiral , Jaísa Gleice Rodrigues dos Santos Picazo2024-01-17T14:14:22Zoai:ojs2.seer.pucgoias.edu.br:article/13380Revistahttp://seer.pucgoias.edu.br/index.php/panorama/indexPUBhttp://seer.pucgoias.edu.br/index.php/panorama/oai||panorama@pucgoias.edu.br|| lucajor@gmail.com2237-10872236-1685opendoar:2024-01-17T14:14:22Panorama (Goiânia. Online) - Pontifícia Universidade Católica de Goiás (PUC-GO)false
dc.title.none.fl_str_mv THE QR CODE AS A HIGHLIGHT FOR PUBLIC INTEREST CONTENT: THE CASE OF THE POPULAR NEWSPAPER
O QR CODE COMO DESTAQUE PARA CONTEÚDOS DE INTERESSE PÚBLICO: O CASO DO JORNAL O POPULAR
title THE QR CODE AS A HIGHLIGHT FOR PUBLIC INTEREST CONTENT: THE CASE OF THE POPULAR NEWSPAPER
spellingShingle THE QR CODE AS A HIGHLIGHT FOR PUBLIC INTEREST CONTENT: THE CASE OF THE POPULAR NEWSPAPER
Teixeira de Moraes, Ângela
public interest
QR code
business-oriented journalism
interesse público
QR code
jornalismo de natureza empresarial
title_short THE QR CODE AS A HIGHLIGHT FOR PUBLIC INTEREST CONTENT: THE CASE OF THE POPULAR NEWSPAPER
title_full THE QR CODE AS A HIGHLIGHT FOR PUBLIC INTEREST CONTENT: THE CASE OF THE POPULAR NEWSPAPER
title_fullStr THE QR CODE AS A HIGHLIGHT FOR PUBLIC INTEREST CONTENT: THE CASE OF THE POPULAR NEWSPAPER
title_full_unstemmed THE QR CODE AS A HIGHLIGHT FOR PUBLIC INTEREST CONTENT: THE CASE OF THE POPULAR NEWSPAPER
title_sort THE QR CODE AS A HIGHLIGHT FOR PUBLIC INTEREST CONTENT: THE CASE OF THE POPULAR NEWSPAPER
author Teixeira de Moraes, Ângela
author_facet Teixeira de Moraes, Ângela
Rigueiral , Jaísa Gleice Rodrigues dos Santos Picazo
author_role author
author2 Rigueiral , Jaísa Gleice Rodrigues dos Santos Picazo
author2_role author
dc.contributor.author.fl_str_mv Teixeira de Moraes, Ângela
Rigueiral , Jaísa Gleice Rodrigues dos Santos Picazo
dc.subject.por.fl_str_mv public interest
QR code
business-oriented journalism
interesse público
QR code
jornalismo de natureza empresarial
topic public interest
QR code
business-oriented journalism
interesse público
QR code
jornalismo de natureza empresarial
description This research aims to understand the presence of public interest in the contents of the news presented in the TV commercial “Read Now in O Popular”, accessed through the QR Code. The quick response code is a commercial strategy implemented with the aim of gaining readers for the newspaper. The tension between public interest and interest in increasing readership is problematized here based on a corpus from an in-depth interview with the journal's editor and the content analysis of an article highlighted for the QR Code.
publishDate 2023
dc.date.none.fl_str_mv 2023-11-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://seer.pucgoias.edu.br/index.php/panorama/article/view/13380
10.18224/pan.v13i1.13380
url https://seer.pucgoias.edu.br/index.php/panorama/article/view/13380
identifier_str_mv 10.18224/pan.v13i1.13380
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://seer.pucgoias.edu.br/index.php/panorama/article/view/13380/6438
dc.rights.driver.fl_str_mv Copyright (c) 2023 Dra
http://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Dra
http://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Editora da Pontifícia Universidade Católica de Goiás
publisher.none.fl_str_mv Editora da Pontifícia Universidade Católica de Goiás
dc.source.none.fl_str_mv Revista Panorama - Social Communication Magazine; Vol. 13 No. 1 (2023): Foco na informação: conteúdo, memória e história; 2-6
Revista Panorama - Revista de Comunicación Social; Vol. 13 Núm. 1 (2023): Foco na informação: conteúdo, memória e história; 2-6
Revista Panorama - Revista de Comunicação Social; v. 13 n. 1 (2023): Foco na informação: conteúdo, memória e história; 2-6
2237-1087
10.18224/pan.v13i1
reponame:Panorama (Goiânia. Online)
instname:Pontifícia Universidade Católica de Goiás (PUC-GO)
instacron:PUC_GO
instname_str Pontifícia Universidade Católica de Goiás (PUC-GO)
instacron_str PUC_GO
institution PUC_GO
reponame_str Panorama (Goiânia. Online)
collection Panorama (Goiânia. Online)
repository.name.fl_str_mv Panorama (Goiânia. Online) - Pontifícia Universidade Católica de Goiás (PUC-GO)
repository.mail.fl_str_mv ||panorama@pucgoias.edu.br|| lucajor@gmail.com
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