Competitive intelligence: functional practices, goals and infrastructure of companies in Brazil

Detalhes bibliográficos
Autor(a) principal: VIDIGAL, Frederico
Data de Publicação: 2013
Tipo de documento: Artigo
Idioma: por
Título da fonte: Transinformação (Online)
Texto Completo: https://periodicos.puc-campinas.edu.br/transinfo/article/view/6137
Resumo: The present article aims to describe the functioning of Competitive Intelligence, analyzing methods, techniques and newmodels in active organizations in Brazil. Particularly, we seek to describe the set of practical experiences of these organizations.From the methodological point of view, in the qualitative and descriptive research, we used a semi-structured interviewapplied to 13 industrial and services organizations in 2011. It was concluded that the methods and techniques of CompetitiveIntelligence are not disparate, for the most part, involving diverse techniques of market information monitoring, as well as thetreatment of this information. According to the research developed, a disparity was detected in the objectives for the activity, which may be related to factors such as: the activity sector, culture, size and the market place chosen by these organizations.
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spelling Competitive intelligence: functional practices, goals and infrastructure of companies in BrazilInteligência competitiva: práticas funcionais, objetivos e infraestrutura em empresas no BrasilInteligência competitivaMétodos e técnicas de inteligência competitivaOrganizaçõesCompetitive intelligenceCompetitive intelligence methods and techniquesOrganizationsThe present article aims to describe the functioning of Competitive Intelligence, analyzing methods, techniques and newmodels in active organizations in Brazil. Particularly, we seek to describe the set of practical experiences of these organizations.From the methodological point of view, in the qualitative and descriptive research, we used a semi-structured interviewapplied to 13 industrial and services organizations in 2011. It was concluded that the methods and techniques of CompetitiveIntelligence are not disparate, for the most part, involving diverse techniques of market information monitoring, as well as thetreatment of this information. According to the research developed, a disparity was detected in the objectives for the activity, which may be related to factors such as: the activity sector, culture, size and the market place chosen by these organizations.No presente artigo objetivou descrever o funcionamento da Inteligência Competitiva, analisando métodos, técnicas e novos modelos em organizações com atuação no Brasil. Especificamente, procurou-se descrever o conjunto de experiências práticas dessas organizações. Do ponto de vista metodológico, na pesquisa qualitativa e descritiva, utilizou-se um roteiro semiestruturado de entrevista aplicado a 13 organizações industriais e de serviços no ano de 2011. Concluiu-se que os métodos e técnicas de Inteligência Competitiva não são díspares, em sua maioria, envolvendo técnicas diversas de monitoramento de informações de mercado, bem como o tratamento dessas informações. Conforme a pesquisa desenvolvida, detectou-se ainda uma disparidade nos objetivos para a atividade, o que pode estar relacionado a fatores como: o setor de atuação, a cultura, o porte e o posicionamento de mercado escolhido por essas organizações.Núcleo de Editoração - PUC-Campinas2013-11-25info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed ArticleArtículo revisado por paresAvaliado pelos Paresapplication/pdfhttps://periodicos.puc-campinas.edu.br/transinfo/article/view/6137Transinformação; Vol. 25 No. 3 (2013)Transinformação; Vol. 25 Núm. 3 (2013)Transinformação; v. 25 n. 3 (2013)2318-08890103-3786reponame:Transinformação (Online)instname:Pontifícia Universidade Católica de Campinas (PUC-CAMPINAS)instacron:PUC_CAMPporhttps://periodicos.puc-campinas.edu.br/transinfo/article/view/6137/3843Copyright (c) 2022 Transinformaçãohttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccess VIDIGAL, Frederico2024-04-01T14:19:53Zoai:ojs.periodicos.puc-campinas.edu.br:article/6137Revistahttp://periodicos.puc-campinas.edu.br/seer/index.php/transinfo/indexPRIhttps://old.scielo.br/oai/scielo-oai.phpsbi.nucleodeeditoracao@puc-campinas.edu.br2318-08890103-3786opendoar:2024-04-01T14:19:53Transinformação (Online) - Pontifícia Universidade Católica de Campinas (PUC-CAMPINAS)false
dc.title.none.fl_str_mv Competitive intelligence: functional practices, goals and infrastructure of companies in Brazil
Inteligência competitiva: práticas funcionais, objetivos e infraestrutura em empresas no Brasil
title Competitive intelligence: functional practices, goals and infrastructure of companies in Brazil
spellingShingle Competitive intelligence: functional practices, goals and infrastructure of companies in Brazil
VIDIGAL, Frederico
Inteligência competitiva
Métodos e técnicas de inteligência competitiva
Organizações
Competitive intelligence
Competitive intelligence methods and techniques
Organizations
title_short Competitive intelligence: functional practices, goals and infrastructure of companies in Brazil
title_full Competitive intelligence: functional practices, goals and infrastructure of companies in Brazil
title_fullStr Competitive intelligence: functional practices, goals and infrastructure of companies in Brazil
title_full_unstemmed Competitive intelligence: functional practices, goals and infrastructure of companies in Brazil
title_sort Competitive intelligence: functional practices, goals and infrastructure of companies in Brazil
author VIDIGAL, Frederico
author_facet VIDIGAL, Frederico
author_role author
dc.contributor.author.fl_str_mv VIDIGAL, Frederico
dc.subject.por.fl_str_mv Inteligência competitiva
Métodos e técnicas de inteligência competitiva
Organizações
Competitive intelligence
Competitive intelligence methods and techniques
Organizations
topic Inteligência competitiva
Métodos e técnicas de inteligência competitiva
Organizações
Competitive intelligence
Competitive intelligence methods and techniques
Organizations
description The present article aims to describe the functioning of Competitive Intelligence, analyzing methods, techniques and newmodels in active organizations in Brazil. Particularly, we seek to describe the set of practical experiences of these organizations.From the methodological point of view, in the qualitative and descriptive research, we used a semi-structured interviewapplied to 13 industrial and services organizations in 2011. It was concluded that the methods and techniques of CompetitiveIntelligence are not disparate, for the most part, involving diverse techniques of market information monitoring, as well as thetreatment of this information. According to the research developed, a disparity was detected in the objectives for the activity, which may be related to factors such as: the activity sector, culture, size and the market place chosen by these organizations.
publishDate 2013
dc.date.none.fl_str_mv 2013-11-25
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Artículo revisado por pares
Avaliado pelos Pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.puc-campinas.edu.br/transinfo/article/view/6137
url https://periodicos.puc-campinas.edu.br/transinfo/article/view/6137
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.puc-campinas.edu.br/transinfo/article/view/6137/3843
dc.rights.driver.fl_str_mv Copyright (c) 2022 Transinformação
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Transinformação
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Núcleo de Editoração - PUC-Campinas
publisher.none.fl_str_mv Núcleo de Editoração - PUC-Campinas
dc.source.none.fl_str_mv Transinformação; Vol. 25 No. 3 (2013)
Transinformação; Vol. 25 Núm. 3 (2013)
Transinformação; v. 25 n. 3 (2013)
2318-0889
0103-3786
reponame:Transinformação (Online)
instname:Pontifícia Universidade Católica de Campinas (PUC-CAMPINAS)
instacron:PUC_CAMP
instname_str Pontifícia Universidade Católica de Campinas (PUC-CAMPINAS)
instacron_str PUC_CAMP
institution PUC_CAMP
reponame_str Transinformação (Online)
collection Transinformação (Online)
repository.name.fl_str_mv Transinformação (Online) - Pontifícia Universidade Católica de Campinas (PUC-CAMPINAS)
repository.mail.fl_str_mv sbi.nucleodeeditoracao@puc-campinas.edu.br
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