Analysis of the websites of cathedrals in Europe: Structure, content and communication strategies in the pandemic era

Detalhes bibliográficos
Autor(a) principal: Tejedor, Santiago
Data de Publicação: 2023
Outros Autores: Martínez, Jesús, Tusa, Fernanda
Tipo de documento: Artigo
Idioma: spa
Título da fonte: Transinformação (Online)
Texto Completo: https://periodicos.puc-campinas.edu.br/transinfo/article/view/6868
Resumo: This research arises with the aim of analyzing the quality of the websites of European cathedrals and determining how successful their online communication strategies have been. To do, a qualitative methodology based on content analysis and virtual ethnography is applied. As a result, it is inferred that, when speaking of cathedrals, one speaks of a heritage resource highly exploited by cultural tourism on an international scale, but with the COVID-19 pandemic crisis they migrated their tourist proposals from face-to-face to virtual environments, promoting immersive tours, with the use of new technologies through its web portals. The challenge that remains to be taken up is to create, in the field of religious tourism, true user-centered experiences in a context of the metaverse and digitized and infotechnological lives.
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spelling Analysis of the websites of cathedrals in Europe: Structure, content and communication strategies in the pandemic eraAnálisis de los sitios webs de las catedrales de Europa: estructura, contenidos y estrategias comunicativas en la era pandémicaWebsite qualityQuality assessmentReligious tourismEuropean cathedralsWebsite managementDigital communicationContent AnalysisMultimedia communicationcalidad de los sitios webevaluación de la calidadturismo religiosocatedrales europeasgestión del sitio webComunicación digitalAnálisis de contenidoComunicación multimediaQualidade do siteAvaliação da qualidadeTurismo religiosoCatedrais europeiasGestão do sitecomunicação digitalanálise de conteúdocomunicação midiáticaThis research arises with the aim of analyzing the quality of the websites of European cathedrals and determining how successful their online communication strategies have been. To do, a qualitative methodology based on content analysis and virtual ethnography is applied. As a result, it is inferred that, when speaking of cathedrals, one speaks of a heritage resource highly exploited by cultural tourism on an international scale, but with the COVID-19 pandemic crisis they migrated their tourist proposals from face-to-face to virtual environments, promoting immersive tours, with the use of new technologies through its web portals. The challenge that remains to be taken up is to create, in the field of religious tourism, true user-centered experiences in a context of the metaverse and digitized and infotechnological lives.Esta investigación surge con el objetivo de analizar la calidad de los sitios web de las catedrales europeas y determinar qué tan exitosas han sido sus estrategias comunicativas en línea. Para ello, se aplica una metodología cualitativa basada en el análisis de contenido y la etnografía virtual. Como resultado, se infiere que al hablar de catedrales se habla de un recurso patrimonial altamente explotado por el turismo cultural a escala internacional, pero con la crisis pandémica de la COVID-19 migraron sus propuestas turísticas de la presencialidad a los entornos virtuales,potenciando recorridos inmersivos con el uso de las nuevas tecnologías a través de sus portales web. El desafío que queda por asumir es crear, en el ámbito del turismo religioso, verdaderas experiencias centradas en el usuario en un contexto del metaverso y de vidas digitalizadas e infotecnológicas.Núcleo de Editoração - PUC-Campinas2023-08-15info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed ArticleArtículo revisado por paresAvaliado pelos Paresapplication/pdfhttps://periodicos.puc-campinas.edu.br/transinfo/article/view/6868Transinformação; Vol. 35 (2023); 1-13Transinformação; Vol. 35 (2023); 1-13Transinformação; v. 35 (2023); 1-132318-08890103-3786reponame:Transinformação (Online)instname:Pontifícia Universidade Católica de Campinas (PUC-CAMPINAS)instacron:PUC_CAMPspahttps://periodicos.puc-campinas.edu.br/transinfo/article/view/6868/6590Copyright (c) 2023 Transinformaçãohttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessTejedor, SantiagoMartínez, JesúsTusa, Fernanda2024-04-02T12:31:59Zoai:ojs.periodicos.puc-campinas.edu.br:article/6868Revistahttp://periodicos.puc-campinas.edu.br/seer/index.php/transinfo/indexPRIhttps://old.scielo.br/oai/scielo-oai.phpsbi.nucleodeeditoracao@puc-campinas.edu.br2318-08890103-3786opendoar:2024-04-02T12:31:59Transinformação (Online) - Pontifícia Universidade Católica de Campinas (PUC-CAMPINAS)false
dc.title.none.fl_str_mv Analysis of the websites of cathedrals in Europe: Structure, content and communication strategies in the pandemic era
Análisis de los sitios webs de las catedrales de Europa: estructura, contenidos y estrategias comunicativas en la era pandémica
title Analysis of the websites of cathedrals in Europe: Structure, content and communication strategies in the pandemic era
spellingShingle Analysis of the websites of cathedrals in Europe: Structure, content and communication strategies in the pandemic era
Tejedor, Santiago
Website quality
Quality assessment
Religious tourism
European cathedrals
Website management
Digital communication
Content Analysis
Multimedia communication
calidad de los sitios web
evaluación de la calidad
turismo religioso
catedrales europeas
gestión del sitio web
Comunicación digital
Análisis de contenido
Comunicación multimedia
Qualidade do site
Avaliação da qualidade
Turismo religioso
Catedrais europeias
Gestão do site
comunicação digital
análise de conteúdo
comunicação midiática
title_short Analysis of the websites of cathedrals in Europe: Structure, content and communication strategies in the pandemic era
title_full Analysis of the websites of cathedrals in Europe: Structure, content and communication strategies in the pandemic era
title_fullStr Analysis of the websites of cathedrals in Europe: Structure, content and communication strategies in the pandemic era
title_full_unstemmed Analysis of the websites of cathedrals in Europe: Structure, content and communication strategies in the pandemic era
title_sort Analysis of the websites of cathedrals in Europe: Structure, content and communication strategies in the pandemic era
author Tejedor, Santiago
author_facet Tejedor, Santiago
Martínez, Jesús
Tusa, Fernanda
author_role author
author2 Martínez, Jesús
Tusa, Fernanda
author2_role author
author
dc.contributor.author.fl_str_mv Tejedor, Santiago
Martínez, Jesús
Tusa, Fernanda
dc.subject.por.fl_str_mv Website quality
Quality assessment
Religious tourism
European cathedrals
Website management
Digital communication
Content Analysis
Multimedia communication
calidad de los sitios web
evaluación de la calidad
turismo religioso
catedrales europeas
gestión del sitio web
Comunicación digital
Análisis de contenido
Comunicación multimedia
Qualidade do site
Avaliação da qualidade
Turismo religioso
Catedrais europeias
Gestão do site
comunicação digital
análise de conteúdo
comunicação midiática
topic Website quality
Quality assessment
Religious tourism
European cathedrals
Website management
Digital communication
Content Analysis
Multimedia communication
calidad de los sitios web
evaluación de la calidad
turismo religioso
catedrales europeas
gestión del sitio web
Comunicación digital
Análisis de contenido
Comunicación multimedia
Qualidade do site
Avaliação da qualidade
Turismo religioso
Catedrais europeias
Gestão do site
comunicação digital
análise de conteúdo
comunicação midiática
description This research arises with the aim of analyzing the quality of the websites of European cathedrals and determining how successful their online communication strategies have been. To do, a qualitative methodology based on content analysis and virtual ethnography is applied. As a result, it is inferred that, when speaking of cathedrals, one speaks of a heritage resource highly exploited by cultural tourism on an international scale, but with the COVID-19 pandemic crisis they migrated their tourist proposals from face-to-face to virtual environments, promoting immersive tours, with the use of new technologies through its web portals. The challenge that remains to be taken up is to create, in the field of religious tourism, true user-centered experiences in a context of the metaverse and digitized and infotechnological lives.
publishDate 2023
dc.date.none.fl_str_mv 2023-08-15
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Artículo revisado por pares
Avaliado pelos Pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.puc-campinas.edu.br/transinfo/article/view/6868
url https://periodicos.puc-campinas.edu.br/transinfo/article/view/6868
dc.language.iso.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv https://periodicos.puc-campinas.edu.br/transinfo/article/view/6868/6590
dc.rights.driver.fl_str_mv Copyright (c) 2023 Transinformação
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Transinformação
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Núcleo de Editoração - PUC-Campinas
publisher.none.fl_str_mv Núcleo de Editoração - PUC-Campinas
dc.source.none.fl_str_mv Transinformação; Vol. 35 (2023); 1-13
Transinformação; Vol. 35 (2023); 1-13
Transinformação; v. 35 (2023); 1-13
2318-0889
0103-3786
reponame:Transinformação (Online)
instname:Pontifícia Universidade Católica de Campinas (PUC-CAMPINAS)
instacron:PUC_CAMP
instname_str Pontifícia Universidade Católica de Campinas (PUC-CAMPINAS)
instacron_str PUC_CAMP
institution PUC_CAMP
reponame_str Transinformação (Online)
collection Transinformação (Online)
repository.name.fl_str_mv Transinformação (Online) - Pontifícia Universidade Católica de Campinas (PUC-CAMPINAS)
repository.mail.fl_str_mv sbi.nucleodeeditoracao@puc-campinas.edu.br
_version_ 1799125986819702784

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