ASYNCHRONOUS ONLINE FOCUS GROUPS: A BRIEF REFLECTION ON ITS APPLICATION

Detalhes bibliográficos
Autor(a) principal: Faria, Aline Mariane de
Data de Publicação: 2019
Outros Autores: Oliveira Junior, Moacir de Miranda
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Economia & Gestão
Texto Completo: http://periodicos.pucminas.br/index.php/economiaegestao/article/view/16806
Resumo: The increasing prominence of the Internet in people's daily lives has spawned innovations in various areas of knowledge. It could not be different with the Qualitative Research Methodology, which had some of its traditional methods adapted to the online application. However, the online context brings opportunities and challenges that give new characteristics to the methods. With this in view, this essay aims to discuss an emerging method of research: online focus groups, especially those known as 'asynchronous'. The main methodological peculiarities involved in the use of the method, as well as its limitations and advantages will be treated in comparison to the traditional face-to-face method.
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spelling ASYNCHRONOUS ONLINE FOCUS GROUPS: A BRIEF REFLECTION ON ITS APPLICATIONGRUPOS DE FOCO ON-LINE ASSÍNCRONOS: UMA BREVE REFLEXÃO SOBRE SUA APLICAÇÃOQualitative Research; Asynchronous Online Focus Groups; Methodological ChallengesPesquisa QualitativaGrupo de Foco On-line AssíncronoDesafios Metodológicos.The increasing prominence of the Internet in people's daily lives has spawned innovations in various areas of knowledge. It could not be different with the Qualitative Research Methodology, which had some of its traditional methods adapted to the online application. However, the online context brings opportunities and challenges that give new characteristics to the methods. With this in view, this essay aims to discuss an emerging method of research: online focus groups, especially those known as 'asynchronous'. The main methodological peculiarities involved in the use of the method, as well as its limitations and advantages will be treated in comparison to the traditional face-to-face method.A proeminência crescente da Internet no cotidiano das pessoas gerou inovações em várias áreas do conhecimento. Não poderia ser diferente com a Metodologia da Pesquisa Qualitativa, que teve alguns de seus métodos tradicionais adaptados para a aplicação on-line. Entretanto, o contexto on-line traz consigo oportunidades e desafios que dão características totalmente novas aos métodos. Tendo isso em vista, este ensaio tem o objetivo de discutir um método emergente de pesquisa: grupos focais on-line, especialmente aqueles conhecidos como ‘assíncronos’. Para tanto, são tratadas as principais peculiaridades metodológicas envolvidas no uso do método, bem como suas limitações e vantagens em comparação ao método tradicional presencial.Editora PUC Minas2019-12-20info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://periodicos.pucminas.br/index.php/economiaegestao/article/view/16806Revista Economia & Gestão; v. 19 n. 54 (2019): E&G - SET/DEZ; 194-2021984-66061678-8982reponame:Revista Economia & Gestãoinstname:Pontifícia Universidade Católica de Minas Gerais (PUC Minas)instacron:PUC_MINSporhttp://periodicos.pucminas.br/index.php/economiaegestao/article/view/16806/16263Copyright (c) 2019 Revista Economia & Gestãoinfo:eu-repo/semantics/openAccessFaria, Aline Mariane deOliveira Junior, Moacir de Miranda2019-12-20T17:28:13Zoai:ojs.pkp.sfu.ca:article/16806Revistahttp://periodicos.pucminas.br/index.php/economiaegestao/ONGhttp://periodicos.pucminas.br/index.php/economiaegestao/oai||economiaegestao@pucminas.br|| marcrez@hotmail.com|| marcrez@hotmail.com1984-66061984-6606opendoar:2019-12-20T17:28:13Revista Economia & Gestão - Pontifícia Universidade Católica de Minas Gerais (PUC Minas)false
dc.title.none.fl_str_mv ASYNCHRONOUS ONLINE FOCUS GROUPS: A BRIEF REFLECTION ON ITS APPLICATION
GRUPOS DE FOCO ON-LINE ASSÍNCRONOS: UMA BREVE REFLEXÃO SOBRE SUA APLICAÇÃO
title ASYNCHRONOUS ONLINE FOCUS GROUPS: A BRIEF REFLECTION ON ITS APPLICATION
spellingShingle ASYNCHRONOUS ONLINE FOCUS GROUPS: A BRIEF REFLECTION ON ITS APPLICATION
Faria, Aline Mariane de
Qualitative Research; Asynchronous Online Focus Groups; Methodological Challenges
Pesquisa Qualitativa
Grupo de Foco On-line Assíncrono
Desafios Metodológicos.
title_short ASYNCHRONOUS ONLINE FOCUS GROUPS: A BRIEF REFLECTION ON ITS APPLICATION
title_full ASYNCHRONOUS ONLINE FOCUS GROUPS: A BRIEF REFLECTION ON ITS APPLICATION
title_fullStr ASYNCHRONOUS ONLINE FOCUS GROUPS: A BRIEF REFLECTION ON ITS APPLICATION
title_full_unstemmed ASYNCHRONOUS ONLINE FOCUS GROUPS: A BRIEF REFLECTION ON ITS APPLICATION
title_sort ASYNCHRONOUS ONLINE FOCUS GROUPS: A BRIEF REFLECTION ON ITS APPLICATION
author Faria, Aline Mariane de
author_facet Faria, Aline Mariane de
Oliveira Junior, Moacir de Miranda
author_role author
author2 Oliveira Junior, Moacir de Miranda
author2_role author
dc.contributor.author.fl_str_mv Faria, Aline Mariane de
Oliveira Junior, Moacir de Miranda
dc.subject.por.fl_str_mv Qualitative Research; Asynchronous Online Focus Groups; Methodological Challenges
Pesquisa Qualitativa
Grupo de Foco On-line Assíncrono
Desafios Metodológicos.
topic Qualitative Research; Asynchronous Online Focus Groups; Methodological Challenges
Pesquisa Qualitativa
Grupo de Foco On-line Assíncrono
Desafios Metodológicos.
description The increasing prominence of the Internet in people's daily lives has spawned innovations in various areas of knowledge. It could not be different with the Qualitative Research Methodology, which had some of its traditional methods adapted to the online application. However, the online context brings opportunities and challenges that give new characteristics to the methods. With this in view, this essay aims to discuss an emerging method of research: online focus groups, especially those known as 'asynchronous'. The main methodological peculiarities involved in the use of the method, as well as its limitations and advantages will be treated in comparison to the traditional face-to-face method.
publishDate 2019
dc.date.none.fl_str_mv 2019-12-20
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://periodicos.pucminas.br/index.php/economiaegestao/article/view/16806
url http://periodicos.pucminas.br/index.php/economiaegestao/article/view/16806
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv http://periodicos.pucminas.br/index.php/economiaegestao/article/view/16806/16263
dc.rights.driver.fl_str_mv Copyright (c) 2019 Revista Economia & Gestão
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2019 Revista Economia & Gestão
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Editora PUC Minas
publisher.none.fl_str_mv Editora PUC Minas
dc.source.none.fl_str_mv Revista Economia & Gestão; v. 19 n. 54 (2019): E&G - SET/DEZ; 194-202
1984-6606
1678-8982
reponame:Revista Economia & Gestão
instname:Pontifícia Universidade Católica de Minas Gerais (PUC Minas)
instacron:PUC_MINS
instname_str Pontifícia Universidade Católica de Minas Gerais (PUC Minas)
instacron_str PUC_MINS
institution PUC_MINS
reponame_str Revista Economia & Gestão
collection Revista Economia & Gestão
repository.name.fl_str_mv Revista Economia & Gestão - Pontifícia Universidade Católica de Minas Gerais (PUC Minas)
repository.mail.fl_str_mv ||economiaegestao@pucminas.br|| marcrez@hotmail.com|| marcrez@hotmail.com
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