Divide Between Academics and Entrepreneurs of Low-Income Contexts

Detalhes bibliográficos
Autor(a) principal: Pereira, Gabriela
Data de Publicação: 2020
Outros Autores: Hemais, Marcus Wilcox, Betine, Mariana
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Economia & Gestão
Texto Completo: http://periodicos.pucminas.br/index.php/economiaegestao/article/view/23427
Resumo: The present study aims to analyze how entrepreneurs in low income contexts operate their businesses, in order to verify how their activities align/distance from the teachings of the academic environment. To this end, in-depth interviews were conducted with nine university professors and eight entrepreneurs in low-income contexts to compare their accounts of which theories, concepts, and marketing model would be important to the success of entrepreneurs. The findings show that, in general, entrepreneurial practices are poorly aligned with academic teachings regarding environmental analysis, marketing research, and segmentation and market positioning practices, but are closer when considering the marketing mix.
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spelling Divide Between Academics and Entrepreneurs of Low-Income ContextsDISTANCIAMENTO ENTRE ACADÊMICOS E EMPREENDEDORES EM CONTEXTOS DE BAIXA RENDALow-income, entrepreneurs, divide, academic environment, practitionerbaixa renda, empreendedor, distanciamento, meio acadêmico, praticanteThe present study aims to analyze how entrepreneurs in low income contexts operate their businesses, in order to verify how their activities align/distance from the teachings of the academic environment. To this end, in-depth interviews were conducted with nine university professors and eight entrepreneurs in low-income contexts to compare their accounts of which theories, concepts, and marketing model would be important to the success of entrepreneurs. The findings show that, in general, entrepreneurial practices are poorly aligned with academic teachings regarding environmental analysis, marketing research, and segmentation and market positioning practices, but are closer when considering the marketing mix.O presente estudo analisa como empreendedores em contextos de baixa renda operam seus negócios, para verificar se suas práticas se alinham/distanciam de ensinamentos do meio acadêmico. Foram realizadas entrevistas em profundidade com nove professores universitários e oito empreendedores desse contexto, para comparar seus relatos a respeito de quais teorias, conceitos e modelo de marketing seriam importantes para o sucesso de empreendedores. Os achados mostram que, em geral, práticas dos empreendedores pouco se alinham com ensinamentos acadêmicos quanto a análise ambiental, pesquisa de marketing e segmentação e posicionamento de mercado, porém se aproximam quando adotadas ações do composto de marketing.Editora PUC Minas2020-11-16info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://periodicos.pucminas.br/index.php/economiaegestao/article/view/2342710.5752/P.1984-6606.2020v20n56p25-44Revista Economia & Gestão; v. 20 n. 56 (2020): E&G - MAIO/AGO; 25-441984-66061678-8982reponame:Revista Economia & Gestãoinstname:Pontifícia Universidade Católica de Minas Gerais (PUC Minas)instacron:PUC_MINSporhttp://periodicos.pucminas.br/index.php/economiaegestao/article/view/23427/17318Copyright (c) 2020 Revista Economia & Gestãoinfo:eu-repo/semantics/openAccessPereira, GabrielaHemais, Marcus WilcoxBetine, Mariana2021-04-07T14:51:15Zoai:ojs.pkp.sfu.ca:article/23427Revistahttp://periodicos.pucminas.br/index.php/economiaegestao/ONGhttp://periodicos.pucminas.br/index.php/economiaegestao/oai||economiaegestao@pucminas.br|| marcrez@hotmail.com|| marcrez@hotmail.com1984-66061984-6606opendoar:2021-04-07T14:51:15Revista Economia & Gestão - Pontifícia Universidade Católica de Minas Gerais (PUC Minas)false
dc.title.none.fl_str_mv Divide Between Academics and Entrepreneurs of Low-Income Contexts
DISTANCIAMENTO ENTRE ACADÊMICOS E EMPREENDEDORES EM CONTEXTOS DE BAIXA RENDA
title Divide Between Academics and Entrepreneurs of Low-Income Contexts
spellingShingle Divide Between Academics and Entrepreneurs of Low-Income Contexts
Pereira, Gabriela
Low-income, entrepreneurs, divide, academic environment, practitioner
baixa renda, empreendedor, distanciamento, meio acadêmico, praticante
title_short Divide Between Academics and Entrepreneurs of Low-Income Contexts
title_full Divide Between Academics and Entrepreneurs of Low-Income Contexts
title_fullStr Divide Between Academics and Entrepreneurs of Low-Income Contexts
title_full_unstemmed Divide Between Academics and Entrepreneurs of Low-Income Contexts
title_sort Divide Between Academics and Entrepreneurs of Low-Income Contexts
author Pereira, Gabriela
author_facet Pereira, Gabriela
Hemais, Marcus Wilcox
Betine, Mariana
author_role author
author2 Hemais, Marcus Wilcox
Betine, Mariana
author2_role author
author
dc.contributor.author.fl_str_mv Pereira, Gabriela
Hemais, Marcus Wilcox
Betine, Mariana
dc.subject.por.fl_str_mv Low-income, entrepreneurs, divide, academic environment, practitioner
baixa renda, empreendedor, distanciamento, meio acadêmico, praticante
topic Low-income, entrepreneurs, divide, academic environment, practitioner
baixa renda, empreendedor, distanciamento, meio acadêmico, praticante
description The present study aims to analyze how entrepreneurs in low income contexts operate their businesses, in order to verify how their activities align/distance from the teachings of the academic environment. To this end, in-depth interviews were conducted with nine university professors and eight entrepreneurs in low-income contexts to compare their accounts of which theories, concepts, and marketing model would be important to the success of entrepreneurs. The findings show that, in general, entrepreneurial practices are poorly aligned with academic teachings regarding environmental analysis, marketing research, and segmentation and market positioning practices, but are closer when considering the marketing mix.
publishDate 2020
dc.date.none.fl_str_mv 2020-11-16
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://periodicos.pucminas.br/index.php/economiaegestao/article/view/23427
10.5752/P.1984-6606.2020v20n56p25-44
url http://periodicos.pucminas.br/index.php/economiaegestao/article/view/23427
identifier_str_mv 10.5752/P.1984-6606.2020v20n56p25-44
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv http://periodicos.pucminas.br/index.php/economiaegestao/article/view/23427/17318
dc.rights.driver.fl_str_mv Copyright (c) 2020 Revista Economia & Gestão
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Revista Economia & Gestão
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Editora PUC Minas
publisher.none.fl_str_mv Editora PUC Minas
dc.source.none.fl_str_mv Revista Economia & Gestão; v. 20 n. 56 (2020): E&G - MAIO/AGO; 25-44
1984-6606
1678-8982
reponame:Revista Economia & Gestão
instname:Pontifícia Universidade Católica de Minas Gerais (PUC Minas)
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instname_str Pontifícia Universidade Católica de Minas Gerais (PUC Minas)
instacron_str PUC_MINS
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reponame_str Revista Economia & Gestão
collection Revista Economia & Gestão
repository.name.fl_str_mv Revista Economia & Gestão - Pontifícia Universidade Católica de Minas Gerais (PUC Minas)
repository.mail.fl_str_mv ||economiaegestao@pucminas.br|| marcrez@hotmail.com|| marcrez@hotmail.com
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