Divide Between Academics and Entrepreneurs of Low-Income Contexts
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Economia & Gestão |
Texto Completo: | http://periodicos.pucminas.br/index.php/economiaegestao/article/view/23427 |
Resumo: | The present study aims to analyze how entrepreneurs in low income contexts operate their businesses, in order to verify how their activities align/distance from the teachings of the academic environment. To this end, in-depth interviews were conducted with nine university professors and eight entrepreneurs in low-income contexts to compare their accounts of which theories, concepts, and marketing model would be important to the success of entrepreneurs. The findings show that, in general, entrepreneurial practices are poorly aligned with academic teachings regarding environmental analysis, marketing research, and segmentation and market positioning practices, but are closer when considering the marketing mix. |
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Revista Economia & Gestão |
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Divide Between Academics and Entrepreneurs of Low-Income ContextsDISTANCIAMENTO ENTRE ACADÊMICOS E EMPREENDEDORES EM CONTEXTOS DE BAIXA RENDALow-income, entrepreneurs, divide, academic environment, practitionerbaixa renda, empreendedor, distanciamento, meio acadêmico, praticanteThe present study aims to analyze how entrepreneurs in low income contexts operate their businesses, in order to verify how their activities align/distance from the teachings of the academic environment. To this end, in-depth interviews were conducted with nine university professors and eight entrepreneurs in low-income contexts to compare their accounts of which theories, concepts, and marketing model would be important to the success of entrepreneurs. The findings show that, in general, entrepreneurial practices are poorly aligned with academic teachings regarding environmental analysis, marketing research, and segmentation and market positioning practices, but are closer when considering the marketing mix.O presente estudo analisa como empreendedores em contextos de baixa renda operam seus negócios, para verificar se suas práticas se alinham/distanciam de ensinamentos do meio acadêmico. Foram realizadas entrevistas em profundidade com nove professores universitários e oito empreendedores desse contexto, para comparar seus relatos a respeito de quais teorias, conceitos e modelo de marketing seriam importantes para o sucesso de empreendedores. Os achados mostram que, em geral, práticas dos empreendedores pouco se alinham com ensinamentos acadêmicos quanto a análise ambiental, pesquisa de marketing e segmentação e posicionamento de mercado, porém se aproximam quando adotadas ações do composto de marketing.Editora PUC Minas2020-11-16info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://periodicos.pucminas.br/index.php/economiaegestao/article/view/2342710.5752/P.1984-6606.2020v20n56p25-44Revista Economia & Gestão; v. 20 n. 56 (2020): E&G - MAIO/AGO; 25-441984-66061678-8982reponame:Revista Economia & Gestãoinstname:Pontifícia Universidade Católica de Minas Gerais (PUC Minas)instacron:PUC_MINSporhttp://periodicos.pucminas.br/index.php/economiaegestao/article/view/23427/17318Copyright (c) 2020 Revista Economia & Gestãoinfo:eu-repo/semantics/openAccessPereira, GabrielaHemais, Marcus WilcoxBetine, Mariana2021-04-07T14:51:15Zoai:ojs.pkp.sfu.ca:article/23427Revistahttp://periodicos.pucminas.br/index.php/economiaegestao/ONGhttp://periodicos.pucminas.br/index.php/economiaegestao/oai||economiaegestao@pucminas.br|| marcrez@hotmail.com|| marcrez@hotmail.com1984-66061984-6606opendoar:2021-04-07T14:51:15Revista Economia & Gestão - Pontifícia Universidade Católica de Minas Gerais (PUC Minas)false |
dc.title.none.fl_str_mv |
Divide Between Academics and Entrepreneurs of Low-Income Contexts DISTANCIAMENTO ENTRE ACADÊMICOS E EMPREENDEDORES EM CONTEXTOS DE BAIXA RENDA |
title |
Divide Between Academics and Entrepreneurs of Low-Income Contexts |
spellingShingle |
Divide Between Academics and Entrepreneurs of Low-Income Contexts Pereira, Gabriela Low-income, entrepreneurs, divide, academic environment, practitioner baixa renda, empreendedor, distanciamento, meio acadêmico, praticante |
title_short |
Divide Between Academics and Entrepreneurs of Low-Income Contexts |
title_full |
Divide Between Academics and Entrepreneurs of Low-Income Contexts |
title_fullStr |
Divide Between Academics and Entrepreneurs of Low-Income Contexts |
title_full_unstemmed |
Divide Between Academics and Entrepreneurs of Low-Income Contexts |
title_sort |
Divide Between Academics and Entrepreneurs of Low-Income Contexts |
author |
Pereira, Gabriela |
author_facet |
Pereira, Gabriela Hemais, Marcus Wilcox Betine, Mariana |
author_role |
author |
author2 |
Hemais, Marcus Wilcox Betine, Mariana |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Pereira, Gabriela Hemais, Marcus Wilcox Betine, Mariana |
dc.subject.por.fl_str_mv |
Low-income, entrepreneurs, divide, academic environment, practitioner baixa renda, empreendedor, distanciamento, meio acadêmico, praticante |
topic |
Low-income, entrepreneurs, divide, academic environment, practitioner baixa renda, empreendedor, distanciamento, meio acadêmico, praticante |
description |
The present study aims to analyze how entrepreneurs in low income contexts operate their businesses, in order to verify how their activities align/distance from the teachings of the academic environment. To this end, in-depth interviews were conducted with nine university professors and eight entrepreneurs in low-income contexts to compare their accounts of which theories, concepts, and marketing model would be important to the success of entrepreneurs. The findings show that, in general, entrepreneurial practices are poorly aligned with academic teachings regarding environmental analysis, marketing research, and segmentation and market positioning practices, but are closer when considering the marketing mix. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-11-16 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://periodicos.pucminas.br/index.php/economiaegestao/article/view/23427 10.5752/P.1984-6606.2020v20n56p25-44 |
url |
http://periodicos.pucminas.br/index.php/economiaegestao/article/view/23427 |
identifier_str_mv |
10.5752/P.1984-6606.2020v20n56p25-44 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
http://periodicos.pucminas.br/index.php/economiaegestao/article/view/23427/17318 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2020 Revista Economia & Gestão info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2020 Revista Economia & Gestão |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Editora PUC Minas |
publisher.none.fl_str_mv |
Editora PUC Minas |
dc.source.none.fl_str_mv |
Revista Economia & Gestão; v. 20 n. 56 (2020): E&G - MAIO/AGO; 25-44 1984-6606 1678-8982 reponame:Revista Economia & Gestão instname:Pontifícia Universidade Católica de Minas Gerais (PUC Minas) instacron:PUC_MINS |
instname_str |
Pontifícia Universidade Católica de Minas Gerais (PUC Minas) |
instacron_str |
PUC_MINS |
institution |
PUC_MINS |
reponame_str |
Revista Economia & Gestão |
collection |
Revista Economia & Gestão |
repository.name.fl_str_mv |
Revista Economia & Gestão - Pontifícia Universidade Católica de Minas Gerais (PUC Minas) |
repository.mail.fl_str_mv |
||economiaegestao@pucminas.br|| marcrez@hotmail.com|| marcrez@hotmail.com |
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1799124680665202688 |