Transmedia consumption in television contents: exploring possibilities on a research agenda

Detalhes bibliográficos
Autor(a) principal: Fechine, Yvana Carla
Data de Publicação: 2015
Outros Autores: Bronsztein, Karla Patriota
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista FAMECOS: Mídia cultura e tecnologia
Texto Completo: https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/21335
Resumo: The paper proposes a research agenda about transmedia consumption of television content, making an exploratory analysis of quantitative data on the use of means capable of giving signals for the understanding of transmedia consumption practices. For the analysis, we use the Sisem Suite software and we worked over the first quarter of 2014 Database of Media General Study - EGM, conducted by Ipsos MediaCT between sixteen Brazilian markets. In this exploration, we have chosen television as the privileged place of observation (reference media), on the basis of our research interests and from data provided by the EGM itself in relation to so-called heavy users. Analysis on the agenda and preliminary field observations allow us to assume that the development of transmídias television content by Brazilian producers should be guided more by strategies of “feedback / resonances” that “expansions / deepening “of content.
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spelling Transmedia consumption in television contents: exploring possibilities on a research agendaConsumo transmedias de contenidos televisivos: exploraciones en torno a una agenda de investigaciónConsumo transmídias de conteúdos televisivos: explorações em torno de uma agenda de investigaçãoTransmedia consumptionSoup operasMiniseriesTransmedia consumptionConsumo transmediaTelenovelasMiniseriesTelenovelasConsumo transmídiaTelenovelasMinissériesTelenovelasThe paper proposes a research agenda about transmedia consumption of television content, making an exploratory analysis of quantitative data on the use of means capable of giving signals for the understanding of transmedia consumption practices. For the analysis, we use the Sisem Suite software and we worked over the first quarter of 2014 Database of Media General Study - EGM, conducted by Ipsos MediaCT between sixteen Brazilian markets. In this exploration, we have chosen television as the privileged place of observation (reference media), on the basis of our research interests and from data provided by the EGM itself in relation to so-called heavy users. Analysis on the agenda and preliminary field observations allow us to assume that the development of transmídias television content by Brazilian producers should be guided more by strategies of “feedback / resonances” that “expansions / deepening “of content.El artículo propone una agenda de investigación del consumo transmedia de contenidos televisivos, haciendo un análisis exploratorio de datos referidos al consumo de los medios, capaces de dar señales para la comprensión de las prácticas de consumo transmedias. Para este análisis, usamos el software Sisem Suíte y nos inclinamos por el banco de datos del primer semestre de 2014 del Estudio General de Meios –EGM, realizado por Ipsos Marplan MediaCT, entre 16 mercados brasileños que, juntos, representan el 86% de todas las inversiones publicitarias en Brasil. En esta exploración, elegimos la televisión como lugar privilegiado de observación (media de referencia), en función de nuestros intereses de pesquisa y a partir de los datos ofrecidos por el propio EGM, con relación a los llamados heavy users.O artigo propõe uma agenda de investigação do consumo transmídia de conteúdos televisivos, fazendo uma análise exploratória de dados referentes ao consumo dos meios, capazes de dar sinalizações para a compreensão das práticas de consumo transmídias. Para esta análise, usamos o software Sisem Suíte e nos debruçamos sobre o banco de dados do primeiro trimestre de 2014 do Estudo Geral dos Meios – EGM, realizado pelo Ipsos Marplan MediaCT entre dezesseis mercados brasileiros que, juntos, representam 86% de todos os investimentos publicitários no Brasil. Nesta exploração, elegemos a televisão como lugar privilegiado de observação (mídia de referência), em função dos nossos interesses de pesquisa e a partir de dados oferecidos pelo próprio EGM em relação aos chamados heavy users.Editora da PUCRS - ediPUCRS2015-11-11info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/2133510.15448/1980-3729.2016.1.21335Revista FAMECOS; Vol. 23 No. 1 (2016); ID21335Revista FAMECOS; Vol. 23 Núm. 1 (2016); ID21335Revista FAMECOS; v. 23 n. 1 (2016); ID213351980-37291415-054910.15448/1980-3729.2016.1reponame:Revista FAMECOS: Mídia cultura e tecnologiainstname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)instacron:PUC_RSporhttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/21335/13703https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/21335/14831Copyright (c) 2015 Revista FAMECOSinfo:eu-repo/semantics/openAccessFechine, Yvana CarlaBronsztein, Karla Patriota2017-06-19T14:32:07Zoai:ojs.revistaseletronicas.pucrs.br:article/21335Revistahttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecosPRIhttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/oai||revistafamecos@gmail.com1980-37291980-3729opendoar:2017-06-19T14:32:07Revista FAMECOS: Mídia cultura e tecnologia - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)false
dc.title.none.fl_str_mv Transmedia consumption in television contents: exploring possibilities on a research agenda
Consumo transmedias de contenidos televisivos: exploraciones en torno a una agenda de investigación
Consumo transmídias de conteúdos televisivos: explorações em torno de uma agenda de investigação
title Transmedia consumption in television contents: exploring possibilities on a research agenda
spellingShingle Transmedia consumption in television contents: exploring possibilities on a research agenda
Fechine, Yvana Carla
Transmedia consumption
Soup operas
Miniseries
Transmedia consumption
Consumo transmedia
Telenovelas
Miniseries
Telenovelas
Consumo transmídia
Telenovelas
Minisséries
Telenovelas
title_short Transmedia consumption in television contents: exploring possibilities on a research agenda
title_full Transmedia consumption in television contents: exploring possibilities on a research agenda
title_fullStr Transmedia consumption in television contents: exploring possibilities on a research agenda
title_full_unstemmed Transmedia consumption in television contents: exploring possibilities on a research agenda
title_sort Transmedia consumption in television contents: exploring possibilities on a research agenda
author Fechine, Yvana Carla
author_facet Fechine, Yvana Carla
Bronsztein, Karla Patriota
author_role author
author2 Bronsztein, Karla Patriota
author2_role author
dc.contributor.author.fl_str_mv Fechine, Yvana Carla
Bronsztein, Karla Patriota
dc.subject.por.fl_str_mv Transmedia consumption
Soup operas
Miniseries
Transmedia consumption
Consumo transmedia
Telenovelas
Miniseries
Telenovelas
Consumo transmídia
Telenovelas
Minisséries
Telenovelas
topic Transmedia consumption
Soup operas
Miniseries
Transmedia consumption
Consumo transmedia
Telenovelas
Miniseries
Telenovelas
Consumo transmídia
Telenovelas
Minisséries
Telenovelas
description The paper proposes a research agenda about transmedia consumption of television content, making an exploratory analysis of quantitative data on the use of means capable of giving signals for the understanding of transmedia consumption practices. For the analysis, we use the Sisem Suite software and we worked over the first quarter of 2014 Database of Media General Study - EGM, conducted by Ipsos MediaCT between sixteen Brazilian markets. In this exploration, we have chosen television as the privileged place of observation (reference media), on the basis of our research interests and from data provided by the EGM itself in relation to so-called heavy users. Analysis on the agenda and preliminary field observations allow us to assume that the development of transmídias television content by Brazilian producers should be guided more by strategies of “feedback / resonances” that “expansions / deepening “of content.
publishDate 2015
dc.date.none.fl_str_mv 2015-11-11
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/21335
10.15448/1980-3729.2016.1.21335
url https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/21335
identifier_str_mv 10.15448/1980-3729.2016.1.21335
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/21335/13703
https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/21335/14831
dc.rights.driver.fl_str_mv Copyright (c) 2015 Revista FAMECOS
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Revista FAMECOS
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Editora da PUCRS - ediPUCRS
publisher.none.fl_str_mv Editora da PUCRS - ediPUCRS
dc.source.none.fl_str_mv Revista FAMECOS; Vol. 23 No. 1 (2016); ID21335
Revista FAMECOS; Vol. 23 Núm. 1 (2016); ID21335
Revista FAMECOS; v. 23 n. 1 (2016); ID21335
1980-3729
1415-0549
10.15448/1980-3729.2016.1
reponame:Revista FAMECOS: Mídia cultura e tecnologia
instname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
instacron:PUC_RS
instname_str Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
instacron_str PUC_RS
institution PUC_RS
reponame_str Revista FAMECOS: Mídia cultura e tecnologia
collection Revista FAMECOS: Mídia cultura e tecnologia
repository.name.fl_str_mv Revista FAMECOS: Mídia cultura e tecnologia - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
repository.mail.fl_str_mv ||revistafamecos@gmail.com
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