The object, method and methodology in circulation and midiatization research (inferences from Ethnographie de l’exposition)

• Autor(a) principal: Ferreira, Jairo Getúlio
• Data de Publicação: 2020
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista FAMECOS: Mídia cultura e tecnologia
• Texto Completo: https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/36636
• topic: Mediatization; Circulation; Epistemology of communication; Mediatización; Circulación; Epistemología de la comunicación; Midiatização; Circulação; Epistemologia da comunicação; midiatização

This article develops reflections based on the book entitled Ethnographie de l’exposition (VERÓN; LEVASSEUR, 1989). This choice is based on our perception of the richness of the object, method and methodology explicit and implicit in this study to think about the research lineage on mediatization and social processes. Based on our starting hypothesis (first part of this article), we present the work systematically (second part). In the third part, we develop a set of singular inferences, trying to appropriate this investigation as a case – study of a singular medium –, for epistemological and methodological inferences from the perspective of mediatization and circulation. Finally, we point out questions about the relationship between Verón’s semio-anthropological approach and Bourdieu’s concepts of social fields and habitus (within the framework of this ongoing research).