Spotify and the question concerning audience in platform environments

Detalhes bibliográficos
Autor(a) principal: Girardi Jr, Liráucio
Data de Publicação: 2023
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista FAMECOS: Mídia cultura e tecnologia
Texto Completo: https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/42773
Resumo: In this paper, we address the locus of the "audience", the reconfiguration of the experiences of fruition in platform environments and the way this same problem was faced at the beginning of broadcasting. At first, we review briefly the development of audience research, directly focused on the activities of media organizations, its encounter with administrative research of Paul Lazarsfeld and Frank Stanton and the type of questions that motivated it. Then, we tried to map some important reconfigurations of these same questions in platformized environments and how Spotify has tried to face them. In this trajectory it was possible to identify the construction of a very particular imaginary about the meaning of this experience and the processes of measurement and control developed to capture attention
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spelling Spotify and the question concerning audience in platform environmentsSpotify y el problema de la audiencia en entornos de plataformasO Spotify e a questão da audiência em ambientes plataformizadosaudiencebrodcastingplatformsSpotifyaudienciaradiodifusiónplataformasSpotifyaudiênciaradiodifusãoplataformasSpotifyIn this paper, we address the locus of the "audience", the reconfiguration of the experiences of fruition in platform environments and the way this same problem was faced at the beginning of broadcasting. At first, we review briefly the development of audience research, directly focused on the activities of media organizations, its encounter with administrative research of Paul Lazarsfeld and Frank Stanton and the type of questions that motivated it. Then, we tried to map some important reconfigurations of these same questions in platformized environments and how Spotify has tried to face them. In this trajectory it was possible to identify the construction of a very particular imaginary about the meaning of this experience and the processes of measurement and control developed to capture attentionEn este estudio, abordamos el proceso de reconfiguración del lugar de la "audiencia" en las experiencias de fruición en entornos de plataforma y la forma en que se enfrentó este mismo problema en los inicios de la radiodifusión. En primer lugar, repasamos brevemente el desarrollo de la investigación de audiencias, centrada directamente en las actividades de las organizaciones de medios de comunicación, su encuentro con la investigación administrativa de Paul Lazarsfeld y Frank Stanton y el tipo de preguntas que les motivaron. A continuación, tratamos de trazar un mapa de algunas reconfiguraciones importantes de estos mismos problemas en entornos con plataformas y la forma en que Spotify ha tratado de abordarlos. En esta trayectoria, fue posible identificar la construcción de un imaginario muy particular sobre el significado de esta experiencia y los procesos de medición y control desarrollados para captar la atención. Traducción realizada con la versión gratuita del traductor www.DeepL.com/Translator   Neste estudo, abordamos o processo de reconfiguração do lugar da “audiência” nas experiências de fruição em ambientes plataformizados e o modo pelo qual esse mesmo problema foi enfrentado no início do broadcasting. Em um primeiro momento, resgatamos, brevemente, o desenvolvimento das pesquisas de audiência, voltadas diretamente para as atividades das organizações midiáticas, seu encontro com a pesquisa administrativa de Paul Lazarsfeld e Frank Stanton e o tipo de questões que as motivavam. Na sequência, procuramos mapear algumas importantes reconfigurações dessas mesmas questões em ambientes plataformizados e o modo pelo qual o Spotify tem procurado enfrentá-las. Nesse trajeto foi possível identificar a construção de um imaginário muito particular sobre o significado dessa experiência e os processos de mensuração e controle desenvolvidos para a captura da atenção.Editora da PUCRS - ediPUCRS2023-09-12info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/4277310.15448/1980-3729.2023.1.42773Revista FAMECOS; Vol. 30 No. 1 (2023): Single Volume ; e42773Revista FAMECOS; Vol. 30 Núm. 1 (2023): Volumen único ; e42773Revista FAMECOS; v. 30 n. 1 (2023): Volume Único ; e427731980-37291415-054910.15448/1980-3729.2023.1reponame:Revista FAMECOS: Mídia cultura e tecnologiainstname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)instacron:PUC_RSporhttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/42773/28099Copyright (c) 2023 Revista FAMECOShttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessGirardi Jr, Liráucio2024-04-05T12:55:07Zoai:ojs.revistaseletronicas.pucrs.br:article/42773Revistahttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecosPRIhttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/oai||revistafamecos@gmail.com1980-37291980-3729opendoar:2024-04-05T12:55:07Revista FAMECOS: Mídia cultura e tecnologia - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)false
dc.title.none.fl_str_mv Spotify and the question concerning audience in platform environments
Spotify y el problema de la audiencia en entornos de plataformas
O Spotify e a questão da audiência em ambientes plataformizados
title Spotify and the question concerning audience in platform environments
spellingShingle Spotify and the question concerning audience in platform environments
Girardi Jr, Liráucio
audience
brodcasting
platforms
Spotify
audiencia
radiodifusión
plataformas
Spotify
audiência
radiodifusão
plataformas
Spotify
title_short Spotify and the question concerning audience in platform environments
title_full Spotify and the question concerning audience in platform environments
title_fullStr Spotify and the question concerning audience in platform environments
title_full_unstemmed Spotify and the question concerning audience in platform environments
title_sort Spotify and the question concerning audience in platform environments
author Girardi Jr, Liráucio
author_facet Girardi Jr, Liráucio
author_role author
dc.contributor.author.fl_str_mv Girardi Jr, Liráucio
dc.subject.por.fl_str_mv audience
brodcasting
platforms
Spotify
audiencia
radiodifusión
plataformas
Spotify
audiência
radiodifusão
plataformas
Spotify
topic audience
brodcasting
platforms
Spotify
audiencia
radiodifusión
plataformas
Spotify
audiência
radiodifusão
plataformas
Spotify
description In this paper, we address the locus of the "audience", the reconfiguration of the experiences of fruition in platform environments and the way this same problem was faced at the beginning of broadcasting. At first, we review briefly the development of audience research, directly focused on the activities of media organizations, its encounter with administrative research of Paul Lazarsfeld and Frank Stanton and the type of questions that motivated it. Then, we tried to map some important reconfigurations of these same questions in platformized environments and how Spotify has tried to face them. In this trajectory it was possible to identify the construction of a very particular imaginary about the meaning of this experience and the processes of measurement and control developed to capture attention
publishDate 2023
dc.date.none.fl_str_mv 2023-09-12
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/42773
10.15448/1980-3729.2023.1.42773
url https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/42773
identifier_str_mv 10.15448/1980-3729.2023.1.42773
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/42773/28099
dc.rights.driver.fl_str_mv Copyright (c) 2023 Revista FAMECOS
http://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Revista FAMECOS
http://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Editora da PUCRS - ediPUCRS
publisher.none.fl_str_mv Editora da PUCRS - ediPUCRS
dc.source.none.fl_str_mv Revista FAMECOS; Vol. 30 No. 1 (2023): Single Volume ; e42773
Revista FAMECOS; Vol. 30 Núm. 1 (2023): Volumen único ; e42773
Revista FAMECOS; v. 30 n. 1 (2023): Volume Único ; e42773
1980-3729
1415-0549
10.15448/1980-3729.2023.1
reponame:Revista FAMECOS: Mídia cultura e tecnologia
instname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
instacron:PUC_RS
instname_str Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
instacron_str PUC_RS
institution PUC_RS
reponame_str Revista FAMECOS: Mídia cultura e tecnologia
collection Revista FAMECOS: Mídia cultura e tecnologia
repository.name.fl_str_mv Revista FAMECOS: Mídia cultura e tecnologia - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
repository.mail.fl_str_mv ||revistafamecos@gmail.com
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