Dangerous relations: self-help, media and biopower

Detalhes bibliográficos
Autor(a) principal: Tucherman, Ieda
Data de Publicação: 2012
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista FAMECOS: Mídia cultura e tecnologia
Texto Completo: https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/12316
Resumo: The self-help phenomenon deserves our interest as communication sciences research. Its immediate visibility can be founded on the numerous publications about self-help being produced in Brazil and all over the world with expressive numbers printed; besides it is present in many literary genders, conquers audio-visual products and generates social behaviors as the trend, such as Cabala and other oriental mysticisms. This great success can be understood in relation to capitalist reality nowadays, when each man should be the entrepreneur of himself, improving competences that could increase his biocapital and excluding habits that could depreciate it. Self-help presents itself with two goals axis, the first one is related to food for the soul, in which key words would be: self-esteem, self-knowledge, comfort and happiness; the second one is of pragmatic nature, identified by success, money, prestige, beauty and health. In that manner, achieves a marketing operation, one emotional narrative compatible with biopower.
id PUC_RS-12_d61500739769c0bb3fd4997a699bc35f
oai_identifier_str oai:ojs.revistaseletronicas.pucrs.br:article/12316
network_acronym_str PUC_RS-12
network_name_str Revista FAMECOS: Mídia cultura e tecnologia
repository_id_str
spelling Dangerous relations: self-help, media and biopowerRelaciones peligrosas: autoayuda, medios de comunicación y biopoderRelações perigosas: autoajuda, mídia e biopoderSelf helpmediasubjectivitycapitalismbiopowerSelf helpAutoayudaMediosSubjetividadCapitalismoBiopoderAutoayudaAutoajudamídiasubjetividadecapitalismobiopoderAutoajudaThe self-help phenomenon deserves our interest as communication sciences research. Its immediate visibility can be founded on the numerous publications about self-help being produced in Brazil and all over the world with expressive numbers printed; besides it is present in many literary genders, conquers audio-visual products and generates social behaviors as the trend, such as Cabala and other oriental mysticisms. This great success can be understood in relation to capitalist reality nowadays, when each man should be the entrepreneur of himself, improving competences that could increase his biocapital and excluding habits that could depreciate it. Self-help presents itself with two goals axis, the first one is related to food for the soul, in which key words would be: self-esteem, self-knowledge, comfort and happiness; the second one is of pragmatic nature, identified by success, money, prestige, beauty and health. In that manner, achieves a marketing operation, one emotional narrative compatible with biopower.El fenómeno de la autoayuda merece el interés de los investigadores de comunicación. Su visibilidad inmediata es la cantidad de publicaciones que viene produciendo en Brasil y en el mundo con tiradas sorprendentes; además, contagia géneros literarios, conquista el área del audiovisual y genera comportamientos sociales, como la nueva moda de la Cabalá y de las religiones orientales. Este éxito se vincula a la actualidad del capitalismo donde el hombre debe ser un emprendedor de sí mismo, desarrollando competencias que valoren su biocapital y abandonando hábitos que lo deprecien. La autoayuda se presenta con dos nichos de objetivos, uno ligado al alimento para el alma, cuyas palabras clave serían: autoestima, autoconocimiento, bienestar y felicidad; Y el segundo de naturaleza pragmática, identificado por éxito, dinero, prestigio, belleza y salud. De esta manera, realiza una operación de marketing, una narrativa motivacional compatible con el biopoder.O fenômeno da autoajuda merece o interesse dos pesquisadores de comunicação. Sua visibilidade imediata é a quantidade de publicações que vem produzindo no Brasil e no mundo com tiragens surpreendentes; além disto, contagia gêneros literários, conquista a área do audiovisual e gera comportamentos sociais, como a nova moda da Cabala e das religiões orientais. Este sucesso se vincula à atualidade do capitalismo onde o homem deve ser um empreendedor de si mesmo, desenvolvendo competências que valorizem o seu biocapital e abandonando hábitos que o depreciem. A autoajuda apresenta-se com dois nichos de objetivos, um ligado ao alimento para a alma, cujas palavras-chave seriam: autoestima, autoconhecimento, bem estar e felicidade; e o segundo de natureza pragmática, identificado por sucesso, dinheiro, prestígio, beleza e saúde. Dessa maneira, realiza uma operação de marketing, uma narrativa motivacional compatível com o biopoder.Editora da PUCRS - ediPUCRS2012-10-11info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/1231610.15448/1980-3729.2012.2.12316Revista FAMECOS; Vol. 19 No. 2 (2012); 315-335Revista FAMECOS; Vol. 19 Núm. 2 (2012); 315-335Revista FAMECOS; v. 19 n. 2 (2012); 315-3351980-37291415-054910.15448/1980-3729.2012.2reponame:Revista FAMECOS: Mídia cultura e tecnologiainstname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)instacron:PUC_RSporhttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/12316/8257Tucherman, Iedainfo:eu-repo/semantics/openAccess2017-08-14T12:49:50Zoai:ojs.revistaseletronicas.pucrs.br:article/12316Revistahttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecosPRIhttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/oai||revistafamecos@gmail.com1980-37291980-3729opendoar:2017-08-14T12:49:50Revista FAMECOS: Mídia cultura e tecnologia - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)false
dc.title.none.fl_str_mv Dangerous relations: self-help, media and biopower
Relaciones peligrosas: autoayuda, medios de comunicación y biopoder
Relações perigosas: autoajuda, mídia e biopoder
title Dangerous relations: self-help, media and biopower
spellingShingle Dangerous relations: self-help, media and biopower
Tucherman, Ieda
Self help
media
subjectivity
capitalism
biopower
Self help
Autoayuda
Medios
Subjetividad
Capitalismo
Biopoder
Autoayuda
Autoajuda
mídia
subjetividade
capitalismo
biopoder
Autoajuda
title_short Dangerous relations: self-help, media and biopower
title_full Dangerous relations: self-help, media and biopower
title_fullStr Dangerous relations: self-help, media and biopower
title_full_unstemmed Dangerous relations: self-help, media and biopower
title_sort Dangerous relations: self-help, media and biopower
author Tucherman, Ieda
author_facet Tucherman, Ieda
author_role author
dc.contributor.author.fl_str_mv Tucherman, Ieda
dc.subject.por.fl_str_mv Self help
media
subjectivity
capitalism
biopower
Self help
Autoayuda
Medios
Subjetividad
Capitalismo
Biopoder
Autoayuda
Autoajuda
mídia
subjetividade
capitalismo
biopoder
Autoajuda
topic Self help
media
subjectivity
capitalism
biopower
Self help
Autoayuda
Medios
Subjetividad
Capitalismo
Biopoder
Autoayuda
Autoajuda
mídia
subjetividade
capitalismo
biopoder
Autoajuda
description The self-help phenomenon deserves our interest as communication sciences research. Its immediate visibility can be founded on the numerous publications about self-help being produced in Brazil and all over the world with expressive numbers printed; besides it is present in many literary genders, conquers audio-visual products and generates social behaviors as the trend, such as Cabala and other oriental mysticisms. This great success can be understood in relation to capitalist reality nowadays, when each man should be the entrepreneur of himself, improving competences that could increase his biocapital and excluding habits that could depreciate it. Self-help presents itself with two goals axis, the first one is related to food for the soul, in which key words would be: self-esteem, self-knowledge, comfort and happiness; the second one is of pragmatic nature, identified by success, money, prestige, beauty and health. In that manner, achieves a marketing operation, one emotional narrative compatible with biopower.
publishDate 2012
dc.date.none.fl_str_mv 2012-10-11
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/12316
10.15448/1980-3729.2012.2.12316
url https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/12316
identifier_str_mv 10.15448/1980-3729.2012.2.12316
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/12316/8257
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Editora da PUCRS - ediPUCRS
publisher.none.fl_str_mv Editora da PUCRS - ediPUCRS
dc.source.none.fl_str_mv Revista FAMECOS; Vol. 19 No. 2 (2012); 315-335
Revista FAMECOS; Vol. 19 Núm. 2 (2012); 315-335
Revista FAMECOS; v. 19 n. 2 (2012); 315-335
1980-3729
1415-0549
10.15448/1980-3729.2012.2
reponame:Revista FAMECOS: Mídia cultura e tecnologia
instname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
instacron:PUC_RS
instname_str Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
instacron_str PUC_RS
institution PUC_RS
reponame_str Revista FAMECOS: Mídia cultura e tecnologia
collection Revista FAMECOS: Mídia cultura e tecnologia
repository.name.fl_str_mv Revista FAMECOS: Mídia cultura e tecnologia - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
repository.mail.fl_str_mv ||revistafamecos@gmail.com
_version_ 1799128662029631488

Registros relacionados