Narcissus thinks it is ugly which is not mirror: self-referentiality and identity of the newspaper

• Autor(a) principal: Souza Leal, Bruno
• Data de Publicação: 2014
• Outros Autores: Alberto Carvalho, Carlos
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista FAMECOS: Mídia cultura e tecnologia
• Texto Completo: https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/15045
• topic: Journalism; Self-reference; Authentication; Journalism; Periodismo; Autorreferencialidad; Autenticación; Comunicación; Jornalismo; Autorreferencialidade; Autenticação; Jornalismo

The coverage of Folha de São Paulo of the Gay Pride Parade in São Paulo in 2012, in the editions between June 9th and 17th, highlighted the survey about the total public of theevent, carried out by the Datafolha Institute, company of the same corporate group that publishes the newspaper. The same strategy of self-reference has been systematical not only relative to other surveys conducted by Datafolha, as well as the self-promotion of TV Folha, weekly show that the newspaper transmits on TV Cultura on Sunday nights,and dissemination of products sold with Sunday editions, like books about great designers or Latin American writers. More than an indication of the “identity of the newspaper”, as proposed by Eric Landowski (1992), the strategy of selfreference seems to indicate new ways of authentication and sought to legitimize the narratives of the events reported.