The Affective Toxicology of Social Media
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Revista FAMECOS: Mídia cultura e tecnologia |
Texto Completo: | https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/42648 |
Resumo: | The toxicity ascribed to social media indicates deeper systemic problems than those usually designated as its toxic ills. Although the widespread afflictions resulting from social media consumption constitute grave social problems in their own right, they allude to a dysfunctionality that precedes and transcends the individual troubles. The ill effects not only predicate toxicity, they indicate social media as both causal factor and self-perpetuating outcome by creating the conditions of reciprocal obligation and the dependency on the “Like!” which together function as the engine behind the compulsion to repeat. Platforms seek to maximize their users’ screen-time because all screen-time is unpaid productive net-work that contributes to the platform’s capital and to its bottom line. We examine the dynamics of social media toxicity as an affective affliction using Marcel Mauss’s ideas of reciprocal obligation from The Gift (1925) and Spinoza’s Ethics (1677) as a practical philosophy that sheds light on the underlying machinism of digital social platforms and the creation of value as the space-time of social networks by way of cultivating narcissism. It does not purport to be the “be-all, end-all” explanation of the phenomenon, but seeks to produce an alternative, supplemental — albeit incomplete — image of social media use. |
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The Affective Toxicology of Social MediaLa toxicología afectiva de las redes socialesA Toxicologia Afetiva das Mídias SociaistoxicitynetworkaffecttoxicidadredafectotoxicidaderedeafetoThe toxicity ascribed to social media indicates deeper systemic problems than those usually designated as its toxic ills. Although the widespread afflictions resulting from social media consumption constitute grave social problems in their own right, they allude to a dysfunctionality that precedes and transcends the individual troubles. The ill effects not only predicate toxicity, they indicate social media as both causal factor and self-perpetuating outcome by creating the conditions of reciprocal obligation and the dependency on the “Like!” which together function as the engine behind the compulsion to repeat. Platforms seek to maximize their users’ screen-time because all screen-time is unpaid productive net-work that contributes to the platform’s capital and to its bottom line. We examine the dynamics of social media toxicity as an affective affliction using Marcel Mauss’s ideas of reciprocal obligation from The Gift (1925) and Spinoza’s Ethics (1677) as a practical philosophy that sheds light on the underlying machinism of digital social platforms and the creation of value as the space-time of social networks by way of cultivating narcissism. It does not purport to be the “be-all, end-all” explanation of the phenomenon, but seeks to produce an alternative, supplemental — albeit incomplete — image of social media use.La toxicidad atribuida a las redes sociales indica problemas sistémicos más profundos que los que generalmente se designan como sus males tóxicos. Aunque las aflicciones resultantes del consumo de redes sociales constituyen serios problemas sociales por derecho propio, aluden a una disfuncionalidad que los antecede y los trasciende. Esos efectos nocivos apuntan simultáneamente a las redes sociales como factores causales y resultados que se autoperpetúan, creando las condiciones de obligación recíproca y de dependencia del “¡Like!”, que funcionan juntos como el motor que impulsa la compulsión a repetir. Se busca maximizar el tiempo de pantalla de los usuarios porque es trabajo productivo no remunerado que contribuye al capital de la plataforma y a sus ganancias. Examinamos la dinámica de la toxicidad como una aflicción afectiva utilizando el concepto de afecto en la Ética (1677) de Spinoza y las ideas de Marcel Mauss sobre la obligación recíproca del Ensayo sobre el don (1925) como una filosofía práctica que arroja luz sobre el maquinismo subyacente y la creación de valor en terminos del espacio-tiempo de las redes sociales a través del cultivo del narcisismo. No pretendemos dar una explicación total del fenómeno, sino que buscamos producir una imagen alternativa, complementaria, aunque incompleta.A toxicidade atribuída às mídias sociais indica problemas sistêmicos mais profundos do que aqueles geralmente designados como seus males tóxicos. Embora as aflições resultantes do consumo das mídias sociais constituam graves problemas sociais por si só, elas aludem a uma disfuncionalidade que precede e transcende os problemas individuais. Os efeitos nocivos indicam simultaneamente as mídias sociais como fatores causais e resultados autoperpetuantes, criando as condições de obrigação recíproca e a dependência do “Curtir!” que juntos funcionam como o motor por trás da compulsão de repetir. As plataformas buscam maximizar o tempo de tela é trabalho produtivo não remunerado que contribui para o capital da plataforma e para seus lucros. Examinamos a dinâmica da toxicidade das mídias sociais como uma aflição afetiva usando o conceito de afeto do Spinoza na Ética (1677) e as ideias de obrigação recíproca de Marcel Mauss no Ensaio sobre a dádiva (1925) como uma filosofia prática que lança luz sobre o maquinismo subjacente das plataformas sociais digitais e a criação de valor como espaço-tempo das redes sociais por meio do cultivo do narcisismo. Não pretende ser a explicação “final” do fenômeno, mas busca produzir uma imagem alternativa, suplementar — embora incompleta — do uso das mídias sociais.Editora da PUCRS - ediPUCRS2023-01-06info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/4264810.15448/1980-3729.2023.1.42648Revista FAMECOS; Vol. 30 No. 1 (2023): Single Volume ; e42648Revista FAMECOS; Vol. 30 Núm. 1 (2023): Volumen único ; e42648Revista FAMECOS; v. 30 n. 1 (2023): Volume Único ; e426481980-37291415-054910.15448/1980-3729.2023.1reponame:Revista FAMECOS: Mídia cultura e tecnologiainstname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)instacron:PUC_RSenghttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/42648/27906Copyright (c) 2023 Revista FAMECOShttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessPalazuelos, Felix Rebolledo2024-04-05T12:55:07Zoai:ojs.revistaseletronicas.pucrs.br:article/42648Revistahttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecosPRIhttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/oai||revistafamecos@gmail.com1980-37291980-3729opendoar:2024-04-05T12:55:07Revista FAMECOS: Mídia cultura e tecnologia - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)false |
dc.title.none.fl_str_mv |
The Affective Toxicology of Social Media La toxicología afectiva de las redes sociales A Toxicologia Afetiva das Mídias Sociais |
title |
The Affective Toxicology of Social Media |
spellingShingle |
The Affective Toxicology of Social Media Palazuelos, Felix Rebolledo toxicity network affect toxicidad red afecto toxicidade rede afeto |
title_short |
The Affective Toxicology of Social Media |
title_full |
The Affective Toxicology of Social Media |
title_fullStr |
The Affective Toxicology of Social Media |
title_full_unstemmed |
The Affective Toxicology of Social Media |
title_sort |
The Affective Toxicology of Social Media |
author |
Palazuelos, Felix Rebolledo |
author_facet |
Palazuelos, Felix Rebolledo |
author_role |
author |
dc.contributor.author.fl_str_mv |
Palazuelos, Felix Rebolledo |
dc.subject.por.fl_str_mv |
toxicity network affect toxicidad red afecto toxicidade rede afeto |
topic |
toxicity network affect toxicidad red afecto toxicidade rede afeto |
description |
The toxicity ascribed to social media indicates deeper systemic problems than those usually designated as its toxic ills. Although the widespread afflictions resulting from social media consumption constitute grave social problems in their own right, they allude to a dysfunctionality that precedes and transcends the individual troubles. The ill effects not only predicate toxicity, they indicate social media as both causal factor and self-perpetuating outcome by creating the conditions of reciprocal obligation and the dependency on the “Like!” which together function as the engine behind the compulsion to repeat. Platforms seek to maximize their users’ screen-time because all screen-time is unpaid productive net-work that contributes to the platform’s capital and to its bottom line. We examine the dynamics of social media toxicity as an affective affliction using Marcel Mauss’s ideas of reciprocal obligation from The Gift (1925) and Spinoza’s Ethics (1677) as a practical philosophy that sheds light on the underlying machinism of digital social platforms and the creation of value as the space-time of social networks by way of cultivating narcissism. It does not purport to be the “be-all, end-all” explanation of the phenomenon, but seeks to produce an alternative, supplemental — albeit incomplete — image of social media use. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-01-06 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/42648 10.15448/1980-3729.2023.1.42648 |
url |
https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/42648 |
identifier_str_mv |
10.15448/1980-3729.2023.1.42648 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/42648/27906 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2023 Revista FAMECOS http://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2023 Revista FAMECOS http://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Editora da PUCRS - ediPUCRS |
publisher.none.fl_str_mv |
Editora da PUCRS - ediPUCRS |
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Revista FAMECOS; Vol. 30 No. 1 (2023): Single Volume ; e42648 Revista FAMECOS; Vol. 30 Núm. 1 (2023): Volumen único ; e42648 Revista FAMECOS; v. 30 n. 1 (2023): Volume Único ; e42648 1980-3729 1415-0549 10.15448/1980-3729.2023.1 reponame:Revista FAMECOS: Mídia cultura e tecnologia instname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) instacron:PUC_RS |
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Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) |
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PUC_RS |
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PUC_RS |
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Revista FAMECOS: Mídia cultura e tecnologia |
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Revista FAMECOS: Mídia cultura e tecnologia |
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Revista FAMECOS: Mídia cultura e tecnologia - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) |
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||revistafamecos@gmail.com |
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