Meaning construction within a beer advertisement: a Bakhtinian reading proposal
Autor(a) principal: | |
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Data de Publicação: | 2012 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | letrônica |
Texto Completo: | https://revistaseletronicas.pucrs.br/ojs/index.php/letronica/article/view/11125 |
Resumo: | This work objectives to deepen, in some extent, the studies concerning the construction of meaning anchored in Mikhail Bakhtin. For that, we work with concepts such as expressive intonation, style, valuation, and discourse genres, anchored in diverse texts of the Russian philosopher. Then, we describe the selected object of study to be analyzed based on Bakhtinian postulates. The object is a beer advertisement conveyed in the state of Rio Grande do Sul, in the year of 2011. Therein, we analyze the relation between linguistic and non-linguistic aspects, as well as in what way the comprehension of meaning is possible only by the association of the non-linguistic, with the linguistic aspects. |
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Meaning construction within a beer advertisement: a Bakhtinian reading proposalA construção dos sentidos em uma propaganda de cerveja: uma proposta de leitura bakhtinianaMikhail Bakhtinmeaning constructionintonationstylebeer advertisement analysis.Mikhail Bakhtinconstrução de sentidospropaganda de cervejaThis work objectives to deepen, in some extent, the studies concerning the construction of meaning anchored in Mikhail Bakhtin. For that, we work with concepts such as expressive intonation, style, valuation, and discourse genres, anchored in diverse texts of the Russian philosopher. Then, we describe the selected object of study to be analyzed based on Bakhtinian postulates. The object is a beer advertisement conveyed in the state of Rio Grande do Sul, in the year of 2011. Therein, we analyze the relation between linguistic and non-linguistic aspects, as well as in what way the comprehension of meaning is possible only by the association of the non-linguistic, with the linguistic aspects.Objetiva-se, com este trabalho, aprofundar, em alguma medida, os estudos concernentes à construção do sentido ancorados em Mikhail Bakhtin. Para tanto, lançamos mão de conceitos como os de entonação expressiva, estilo, valoração e gêneros do discurso, ancorados em diversos textos do filósofo russo. Em seguida, passamos à descrição do corpus selecionado para análise com base nos postulados bakhtinianos. O corpus trata-se de uma propaganda de cerveja veiculada no estado do Rio Grande do Sul no ano de 2011. Nele, analisamos a relação entre o linguístico e o não-linguístico e, ainda, de que modo a compreensão dos sentidos, no caso em questão, só é possível com a associação do não linguístico ao linguístico.Editora da PUCRS - ediPUCRS2012-11-05info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistaseletronicas.pucrs.br/ojs/index.php/letronica/article/view/11125Letrônica; Vol. 5 No. 2 (2012): Estudos do discurso & Literatura em língua portuguesa; 124-138Letrônica; v. 5 n. 2 (2012): Estudos do discurso & Literatura em língua portuguesa; 124-1381984-4301reponame:letrônicainstname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)instacron:PUC_RSporhttps://revistaseletronicas.pucrs.br/ojs/index.php/letronica/article/view/11125/8371Barboza, Gabrielainfo:eu-repo/semantics/openAccess2016-10-19T17:42:32Zoai:ojs.revistaseletronicas.pucrs.br:article/11125Revistahttps://revistaseletronicas.pucrs.br/ojs/index.php/letronicaPRIhttps://revistaseletronicas.pucrs.br/ojs/index.php/letronica/oailetronica@pucrs.br||ivanetemileski@gmail.com1984-43011984-4301opendoar:2016-10-19T17:42:32letrônica - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)false |
dc.title.none.fl_str_mv |
Meaning construction within a beer advertisement: a Bakhtinian reading proposal A construção dos sentidos em uma propaganda de cerveja: uma proposta de leitura bakhtiniana |
title |
Meaning construction within a beer advertisement: a Bakhtinian reading proposal |
spellingShingle |
Meaning construction within a beer advertisement: a Bakhtinian reading proposal Barboza, Gabriela Mikhail Bakhtin meaning construction intonation style beer advertisement analysis. Mikhail Bakhtin construção de sentidos propaganda de cerveja |
title_short |
Meaning construction within a beer advertisement: a Bakhtinian reading proposal |
title_full |
Meaning construction within a beer advertisement: a Bakhtinian reading proposal |
title_fullStr |
Meaning construction within a beer advertisement: a Bakhtinian reading proposal |
title_full_unstemmed |
Meaning construction within a beer advertisement: a Bakhtinian reading proposal |
title_sort |
Meaning construction within a beer advertisement: a Bakhtinian reading proposal |
author |
Barboza, Gabriela |
author_facet |
Barboza, Gabriela |
author_role |
author |
dc.contributor.author.fl_str_mv |
Barboza, Gabriela |
dc.subject.por.fl_str_mv |
Mikhail Bakhtin meaning construction intonation style beer advertisement analysis. Mikhail Bakhtin construção de sentidos propaganda de cerveja |
topic |
Mikhail Bakhtin meaning construction intonation style beer advertisement analysis. Mikhail Bakhtin construção de sentidos propaganda de cerveja |
description |
This work objectives to deepen, in some extent, the studies concerning the construction of meaning anchored in Mikhail Bakhtin. For that, we work with concepts such as expressive intonation, style, valuation, and discourse genres, anchored in diverse texts of the Russian philosopher. Then, we describe the selected object of study to be analyzed based on Bakhtinian postulates. The object is a beer advertisement conveyed in the state of Rio Grande do Sul, in the year of 2011. Therein, we analyze the relation between linguistic and non-linguistic aspects, as well as in what way the comprehension of meaning is possible only by the association of the non-linguistic, with the linguistic aspects. |
publishDate |
2012 |
dc.date.none.fl_str_mv |
2012-11-05 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revistaseletronicas.pucrs.br/ojs/index.php/letronica/article/view/11125 |
url |
https://revistaseletronicas.pucrs.br/ojs/index.php/letronica/article/view/11125 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://revistaseletronicas.pucrs.br/ojs/index.php/letronica/article/view/11125/8371 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Editora da PUCRS - ediPUCRS |
publisher.none.fl_str_mv |
Editora da PUCRS - ediPUCRS |
dc.source.none.fl_str_mv |
Letrônica; Vol. 5 No. 2 (2012): Estudos do discurso & Literatura em língua portuguesa; 124-138 Letrônica; v. 5 n. 2 (2012): Estudos do discurso & Literatura em língua portuguesa; 124-138 1984-4301 reponame:letrônica instname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) instacron:PUC_RS |
instname_str |
Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) |
instacron_str |
PUC_RS |
institution |
PUC_RS |
reponame_str |
letrônica |
collection |
letrônica |
repository.name.fl_str_mv |
letrônica - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) |
repository.mail.fl_str_mv |
letronica@pucrs.br||ivanetemileski@gmail.com |
_version_ |
1799128595995557888 |