Meaning construction within a beer advertisement: a Bakhtinian reading proposal

Detalhes bibliográficos
Autor(a) principal: Barboza, Gabriela
Data de Publicação: 2012
Tipo de documento: Artigo
Idioma: por
Título da fonte: letrônica
Texto Completo: https://revistaseletronicas.pucrs.br/ojs/index.php/letronica/article/view/11125
Resumo: This work objectives to deepen, in some extent, the studies concerning the construction of meaning anchored in Mikhail Bakhtin. For that, we work with concepts such as expressive intonation, style, valuation, and discourse genres, anchored in diverse texts of the Russian philosopher. Then, we describe the selected object of study to be analyzed based on Bakhtinian postulates. The object is a beer advertisement conveyed in the state of Rio Grande do Sul, in the year of 2011. Therein, we analyze the relation between linguistic and non-linguistic aspects, as well as in what way the comprehension of meaning is possible only by the association of the non-linguistic, with the linguistic aspects.
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spelling Meaning construction within a beer advertisement: a Bakhtinian reading proposalA construção dos sentidos em uma propaganda de cerveja: uma proposta de leitura bakhtinianaMikhail Bakhtinmeaning constructionintonationstylebeer advertisement analysis.Mikhail Bakhtinconstrução de sentidospropaganda de cervejaThis work objectives to deepen, in some extent, the studies concerning the construction of meaning anchored in Mikhail Bakhtin. For that, we work with concepts such as expressive intonation, style, valuation, and discourse genres, anchored in diverse texts of the Russian philosopher. Then, we describe the selected object of study to be analyzed based on Bakhtinian postulates. The object is a beer advertisement conveyed in the state of Rio Grande do Sul, in the year of 2011. Therein, we analyze the relation between linguistic and non-linguistic aspects, as well as in what way the comprehension of meaning is possible only by the association of the non-linguistic, with the linguistic aspects.Objetiva-se, com este trabalho, aprofundar, em alguma medida, os estudos concernentes à construção do sentido ancorados em Mikhail Bakhtin. Para tanto, lançamos mão de conceitos como os de entonação expressiva, estilo, valoração e gêneros do discurso, ancorados em diversos textos do filósofo russo. Em seguida, passamos à descrição do corpus selecionado para análise com base nos postulados bakhtinianos. O corpus trata-se de uma propaganda de cerveja veiculada no estado do Rio Grande do Sul no ano de 2011. Nele, analisamos a relação entre o linguístico e o não-linguístico e, ainda, de que modo a compreensão dos sentidos, no caso em questão, só é possível com a associação do não linguístico ao linguístico.Editora da PUCRS - ediPUCRS2012-11-05info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistaseletronicas.pucrs.br/ojs/index.php/letronica/article/view/11125Letrônica; Vol. 5 No. 2 (2012): Estudos do discurso & Literatura em língua portuguesa; 124-138Letrônica; v. 5 n. 2 (2012): Estudos do discurso & Literatura em língua portuguesa; 124-1381984-4301reponame:letrônicainstname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)instacron:PUC_RSporhttps://revistaseletronicas.pucrs.br/ojs/index.php/letronica/article/view/11125/8371Barboza, Gabrielainfo:eu-repo/semantics/openAccess2016-10-19T17:42:32Zoai:ojs.revistaseletronicas.pucrs.br:article/11125Revistahttps://revistaseletronicas.pucrs.br/ojs/index.php/letronicaPRIhttps://revistaseletronicas.pucrs.br/ojs/index.php/letronica/oailetronica@pucrs.br||ivanetemileski@gmail.com1984-43011984-4301opendoar:2016-10-19T17:42:32letrônica - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)false
dc.title.none.fl_str_mv Meaning construction within a beer advertisement: a Bakhtinian reading proposal
A construção dos sentidos em uma propaganda de cerveja: uma proposta de leitura bakhtiniana
title Meaning construction within a beer advertisement: a Bakhtinian reading proposal
spellingShingle Meaning construction within a beer advertisement: a Bakhtinian reading proposal
Barboza, Gabriela
Mikhail Bakhtin
meaning construction
intonation
style
beer advertisement analysis.
Mikhail Bakhtin
construção de sentidos
propaganda de cerveja
title_short Meaning construction within a beer advertisement: a Bakhtinian reading proposal
title_full Meaning construction within a beer advertisement: a Bakhtinian reading proposal
title_fullStr Meaning construction within a beer advertisement: a Bakhtinian reading proposal
title_full_unstemmed Meaning construction within a beer advertisement: a Bakhtinian reading proposal
title_sort Meaning construction within a beer advertisement: a Bakhtinian reading proposal
author Barboza, Gabriela
author_facet Barboza, Gabriela
author_role author
dc.contributor.author.fl_str_mv Barboza, Gabriela
dc.subject.por.fl_str_mv Mikhail Bakhtin
meaning construction
intonation
style
beer advertisement analysis.
Mikhail Bakhtin
construção de sentidos
propaganda de cerveja
topic Mikhail Bakhtin
meaning construction
intonation
style
beer advertisement analysis.
Mikhail Bakhtin
construção de sentidos
propaganda de cerveja
description This work objectives to deepen, in some extent, the studies concerning the construction of meaning anchored in Mikhail Bakhtin. For that, we work with concepts such as expressive intonation, style, valuation, and discourse genres, anchored in diverse texts of the Russian philosopher. Then, we describe the selected object of study to be analyzed based on Bakhtinian postulates. The object is a beer advertisement conveyed in the state of Rio Grande do Sul, in the year of 2011. Therein, we analyze the relation between linguistic and non-linguistic aspects, as well as in what way the comprehension of meaning is possible only by the association of the non-linguistic, with the linguistic aspects.
publishDate 2012
dc.date.none.fl_str_mv 2012-11-05
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistaseletronicas.pucrs.br/ojs/index.php/letronica/article/view/11125
url https://revistaseletronicas.pucrs.br/ojs/index.php/letronica/article/view/11125
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistaseletronicas.pucrs.br/ojs/index.php/letronica/article/view/11125/8371
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Editora da PUCRS - ediPUCRS
publisher.none.fl_str_mv Editora da PUCRS - ediPUCRS
dc.source.none.fl_str_mv Letrônica; Vol. 5 No. 2 (2012): Estudos do discurso & Literatura em língua portuguesa; 124-138
Letrônica; v. 5 n. 2 (2012): Estudos do discurso & Literatura em língua portuguesa; 124-138
1984-4301
reponame:letrônica
instname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
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instname_str Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
instacron_str PUC_RS
institution PUC_RS
reponame_str letrônica
collection letrônica
repository.name.fl_str_mv letrônica - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
repository.mail.fl_str_mv letronica@pucrs.br||ivanetemileski@gmail.com
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