Resistance discourses against intolerance through censorship: the Brazil Bank advertising

• Autor(a) principal: Grigoletto, Evandra
• Data de Publicação: 2020
• Outros Autores: França, Thiago Alves
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: letrônica
• Texto Completo: https://revistaseletronicas.pucrs.br/ojs/index.php/letronica/article/view/36069
• topic: Intolerance discourse; Censorship; Irony; Resistance; Discurso intolerante; Censura; Ironia; Resistência

The aim of this article is to analize the intolerance through censorship. We studied this topic through the Brazil Bank advertising, published in 2019. This advertising had its oficial placement prohibited after a negative validation by Jair Bolsonaro, president of Brazil. This analyze shows that the advertising piece had a readability and intelligibility criteria processed by some resistance discourses disseminated by social media. This resistance discourses circulated in social media interacting to the prohibition targeted against the advertising piece. We analyze both discourses: the advertising piece and, also, the dissemination of the resistance discourses. We used the Pecheuxtian Discourse Analize as a methodological option. As partial considerations, the virtual space functions as a medium to the production of intolerance discourses. The virtual spaces also functions as a medium to some resistance discourses. The analyzes shows that the discursive functioning of the virtual space allows both practices: the intolerance through censorship and, also, resistance through irony.