Changes in religious communication: analysis of the two communication models operating in Brazil today
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Civitas - Revista de Ciências Sociais (Porto Alegre. Online) |
Texto Completo: | https://revistaseletronicas.pucrs.br/index.php/civitas/article/view/13010 |
Resumo: | This article aims to analyze the use of modern communication technologies by groups and/or individuals associated with religion and religiosity in Brazil today. This will be done by analyzing both the Mass Communication Media (MCM) and the emerging Computer Mediated Communication (CMC). Special attention will be given to the marketing aspects involved in these uses, since by taking into account this intervening factor, it decisively throws light upon this process to be analyzed. As a result, it is shown that these are two models of communication that have deep religious “elective affinities” with two current ways of religious living experiences: the institutionalized religion of “religious firms” and the autonomous religiosity favored by today’s individualism. |
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Changes in religious communication: analysis of the two communication models operating in Brazil todayTransformações na comunicação religiosa: análise dos dois modelos comunicacionais operantes no Brasil atualreligious communicationreligion and communicationmass media and religionreligion and internetcommunication and religious marketcomunicação religiosareligião e comunicaçãomeios de comunicação de massawavee religiãointernet e religiãomercado religioso e comunicaçãoThis article aims to analyze the use of modern communication technologies by groups and/or individuals associated with religion and religiosity in Brazil today. This will be done by analyzing both the Mass Communication Media (MCM) and the emerging Computer Mediated Communication (CMC). Special attention will be given to the marketing aspects involved in these uses, since by taking into account this intervening factor, it decisively throws light upon this process to be analyzed. As a result, it is shown that these are two models of communication that have deep religious “elective affinities” with two current ways of religious living experiences: the institutionalized religion of “religious firms” and the autonomous religiosity favored by today’s individualism.Busca-se, através deste artigo, a análise da utilização de modernas tecnologias de comunicação por grupos e/ou indivíduos vinculados a religiões e religiosidades no Brasil atual. Isso será feito analisando-se tanto os Meios de Comunicação de Massa (MCM), como a emergente Comunicação Mediada por Computador (CMC). Também será dada especial atenção aos aspectos mercadológicos implicados nestes usos, já que, levando em conta esse fator interveniente, joga-se importantes luzes nesse processo que se pretende analisar. Como resultado ficou a convicção de que se trata de dois modelos de comunicação religiosa que possuem profundas “afinidades eletivas” com duas maneiras atuais de vivenciamento da religião: a religião institucionalizada das “firmas religiosas” e a religiosidade autônoma favorecida pelo individualismo atual.Editora da Pucrs - ediPUCRS2013-01-17info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistaseletronicas.pucrs.br/index.php/civitas/article/view/1301010.15448/1984-7289.2012.3.13010Civitas: journal of Social Sciences; Vol. 12 No. 3 (2012): Religion: contemporary perspectives; 453-468Civitas: revista de Ciências Sociais; Vol. 12 Núm. 3 (2012): Religião: perspectivas contemporâneas; 453-468Civitas: revista de Ciências Sociais; v. 12 n. 3 (2012): Religião: perspectivas contemporâneas; 453-4681984-72891519-608910.15448/1984-7289.2012.3reponame:Civitas - Revista de Ciências Sociais (Porto Alegre. Online)instname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)instacron:PUC_RSporhttps://revistaseletronicas.pucrs.br/index.php/civitas/article/view/13010/8673Copyright (c) 2016 Civitas - Revista de Ciências Sociaishttps://creativecommons.org/licenses/by-nc-nd/4.0info:eu-repo/semantics/openAccessJungblut, Airton Luiz2016-08-29T20:16:32Zoai:ojs.revistaseletronicas.pucrs.br:article/13010Revistahttps://revistaseletronicas.pucrs.br/index.php/civitas/oaiPRIhttp://revistaseletronicas.pucrs.br/ojs/index.php/civitas/oaicivitas@pucrs.br1984-72891519-6089opendoar:2016-08-29T20:16:32Civitas - Revista de Ciências Sociais (Porto Alegre. Online) - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)false |
dc.title.none.fl_str_mv |
Changes in religious communication: analysis of the two communication models operating in Brazil today Transformações na comunicação religiosa: análise dos dois modelos comunicacionais operantes no Brasil atual |
title |
Changes in religious communication: analysis of the two communication models operating in Brazil today |
spellingShingle |
Changes in religious communication: analysis of the two communication models operating in Brazil today Jungblut, Airton Luiz religious communication religion and communication mass media and religion religion and internet communication and religious market comunicação religiosa religião e comunicação meios de comunicação de massawave e religião internet e religião mercado religioso e comunicação |
title_short |
Changes in religious communication: analysis of the two communication models operating in Brazil today |
title_full |
Changes in religious communication: analysis of the two communication models operating in Brazil today |
title_fullStr |
Changes in religious communication: analysis of the two communication models operating in Brazil today |
title_full_unstemmed |
Changes in religious communication: analysis of the two communication models operating in Brazil today |
title_sort |
Changes in religious communication: analysis of the two communication models operating in Brazil today |
author |
Jungblut, Airton Luiz |
author_facet |
Jungblut, Airton Luiz |
author_role |
author |
dc.contributor.author.fl_str_mv |
Jungblut, Airton Luiz |
dc.subject.por.fl_str_mv |
religious communication religion and communication mass media and religion religion and internet communication and religious market comunicação religiosa religião e comunicação meios de comunicação de massawave e religião internet e religião mercado religioso e comunicação |
topic |
religious communication religion and communication mass media and religion religion and internet communication and religious market comunicação religiosa religião e comunicação meios de comunicação de massawave e religião internet e religião mercado religioso e comunicação |
description |
This article aims to analyze the use of modern communication technologies by groups and/or individuals associated with religion and religiosity in Brazil today. This will be done by analyzing both the Mass Communication Media (MCM) and the emerging Computer Mediated Communication (CMC). Special attention will be given to the marketing aspects involved in these uses, since by taking into account this intervening factor, it decisively throws light upon this process to be analyzed. As a result, it is shown that these are two models of communication that have deep religious “elective affinities” with two current ways of religious living experiences: the institutionalized religion of “religious firms” and the autonomous religiosity favored by today’s individualism. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-01-17 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revistaseletronicas.pucrs.br/index.php/civitas/article/view/13010 10.15448/1984-7289.2012.3.13010 |
url |
https://revistaseletronicas.pucrs.br/index.php/civitas/article/view/13010 |
identifier_str_mv |
10.15448/1984-7289.2012.3.13010 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://revistaseletronicas.pucrs.br/index.php/civitas/article/view/13010/8673 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2016 Civitas - Revista de Ciências Sociais https://creativecommons.org/licenses/by-nc-nd/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2016 Civitas - Revista de Ciências Sociais https://creativecommons.org/licenses/by-nc-nd/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Editora da Pucrs - ediPUCRS |
publisher.none.fl_str_mv |
Editora da Pucrs - ediPUCRS |
dc.source.none.fl_str_mv |
Civitas: journal of Social Sciences; Vol. 12 No. 3 (2012): Religion: contemporary perspectives; 453-468 Civitas: revista de Ciências Sociais; Vol. 12 Núm. 3 (2012): Religião: perspectivas contemporâneas; 453-468 Civitas: revista de Ciências Sociais; v. 12 n. 3 (2012): Religião: perspectivas contemporâneas; 453-468 1984-7289 1519-6089 10.15448/1984-7289.2012.3 reponame:Civitas - Revista de Ciências Sociais (Porto Alegre. Online) instname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) instacron:PUC_RS |
instname_str |
Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) |
instacron_str |
PUC_RS |
institution |
PUC_RS |
reponame_str |
Civitas - Revista de Ciências Sociais (Porto Alegre. Online) |
collection |
Civitas - Revista de Ciências Sociais (Porto Alegre. Online) |
repository.name.fl_str_mv |
Civitas - Revista de Ciências Sociais (Porto Alegre. Online) - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) |
repository.mail.fl_str_mv |
civitas@pucrs.br |
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1799128805703417856 |