Changes in religious communication: analysis of the two communication models operating in Brazil today

Detalhes bibliográficos
Autor(a) principal: Jungblut, Airton Luiz
Data de Publicação: 2013
Tipo de documento: Artigo
Idioma: por
Título da fonte: Civitas - Revista de Ciências Sociais (Porto Alegre. Online)
Texto Completo: https://revistaseletronicas.pucrs.br/index.php/civitas/article/view/13010
Resumo: This article aims to analyze the use of modern communication technologies by groups and/or individuals associated with religion and religiosity in Brazil today. This will be done by analyzing both the Mass Communication Media (MCM) and the emerging Computer Mediated Communication (CMC). Special attention will be given to the marketing aspects involved in these uses, since by taking into account this intervening factor, it decisively throws light upon this process to be analyzed. As a result, it is shown that these are two models of communication that have deep religious “elective affinities” with two current ways of religious living experiences: the institutionalized religion of “religious firms” and the autonomous religiosity favored by today’s individualism.
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spelling Changes in religious communication: analysis of the two communication models operating in Brazil todayTransformações na comunicação religiosa: análise dos dois modelos comunicacionais operantes no Brasil atualreligious communicationreligion and communicationmass media and religionreligion and internetcommunication and religious marketcomunicação religiosareligião e comunicaçãomeios de comunicação de massawavee religiãointernet e religiãomercado religioso e comunicaçãoThis article aims to analyze the use of modern communication technologies by groups and/or individuals associated with religion and religiosity in Brazil today. This will be done by analyzing both the Mass Communication Media (MCM) and the emerging Computer Mediated Communication (CMC). Special attention will be given to the marketing aspects involved in these uses, since by taking into account this intervening factor, it decisively throws light upon this process to be analyzed. As a result, it is shown that these are two models of communication that have deep religious “elective affinities” with two current ways of religious living experiences: the institutionalized religion of “religious firms” and the autonomous religiosity favored by today’s individualism.Busca-se, através deste artigo, a análise da utilização de modernas tecnologias de comunicação por grupos e/ou indivíduos vinculados a religiões e religiosidades no Brasil atual. Isso será feito analisando-se tanto os Meios de Comunicação de Massa (MCM), como a emergente Comunicação Mediada por Computador (CMC). Também será dada especial atenção aos aspectos mercadológicos implicados nestes usos, já que, levando em conta esse fator interveniente, joga-se importantes luzes nesse processo que se pretende analisar. Como resultado ficou a convicção de que se trata de dois modelos de comunicação religiosa que possuem profundas “afinidades eletivas” com duas maneiras atuais de vivenciamento da religião: a religião institucionalizada das “firmas religiosas” e a religiosidade autônoma favorecida pelo individualismo atual.Editora da Pucrs - ediPUCRS2013-01-17info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistaseletronicas.pucrs.br/index.php/civitas/article/view/1301010.15448/1984-7289.2012.3.13010Civitas: journal of Social Sciences; Vol. 12 No. 3 (2012): Religion: contemporary perspectives; 453-468Civitas: revista de Ciências Sociais; Vol. 12 Núm. 3 (2012): Religião: perspectivas contemporâneas; 453-468Civitas: revista de Ciências Sociais; v. 12 n. 3 (2012): Religião: perspectivas contemporâneas; 453-4681984-72891519-608910.15448/1984-7289.2012.3reponame:Civitas - Revista de Ciências Sociais (Porto Alegre. Online)instname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)instacron:PUC_RSporhttps://revistaseletronicas.pucrs.br/index.php/civitas/article/view/13010/8673Copyright (c) 2016 Civitas - Revista de Ciências Sociaishttps://creativecommons.org/licenses/by-nc-nd/4.0info:eu-repo/semantics/openAccessJungblut, Airton Luiz2016-08-29T20:16:32Zoai:ojs.revistaseletronicas.pucrs.br:article/13010Revistahttps://revistaseletronicas.pucrs.br/index.php/civitas/oaiPRIhttp://revistaseletronicas.pucrs.br/ojs/index.php/civitas/oaicivitas@pucrs.br1984-72891519-6089opendoar:2016-08-29T20:16:32Civitas - Revista de Ciências Sociais (Porto Alegre. Online) - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)false
dc.title.none.fl_str_mv Changes in religious communication: analysis of the two communication models operating in Brazil today
Transformações na comunicação religiosa: análise dos dois modelos comunicacionais operantes no Brasil atual
title Changes in religious communication: analysis of the two communication models operating in Brazil today
spellingShingle Changes in religious communication: analysis of the two communication models operating in Brazil today
Jungblut, Airton Luiz
religious communication
religion and communication
mass media and religion
religion and internet
communication and religious market
comunicação religiosa
religião e comunicação
meios de comunicação de massawave
e religião
internet e religião
mercado religioso e comunicação
title_short Changes in religious communication: analysis of the two communication models operating in Brazil today
title_full Changes in religious communication: analysis of the two communication models operating in Brazil today
title_fullStr Changes in religious communication: analysis of the two communication models operating in Brazil today
title_full_unstemmed Changes in religious communication: analysis of the two communication models operating in Brazil today
title_sort Changes in religious communication: analysis of the two communication models operating in Brazil today
author Jungblut, Airton Luiz
author_facet Jungblut, Airton Luiz
author_role author
dc.contributor.author.fl_str_mv Jungblut, Airton Luiz
dc.subject.por.fl_str_mv religious communication
religion and communication
mass media and religion
religion and internet
communication and religious market
comunicação religiosa
religião e comunicação
meios de comunicação de massawave
e religião
internet e religião
mercado religioso e comunicação
topic religious communication
religion and communication
mass media and religion
religion and internet
communication and religious market
comunicação religiosa
religião e comunicação
meios de comunicação de massawave
e religião
internet e religião
mercado religioso e comunicação
description This article aims to analyze the use of modern communication technologies by groups and/or individuals associated with religion and religiosity in Brazil today. This will be done by analyzing both the Mass Communication Media (MCM) and the emerging Computer Mediated Communication (CMC). Special attention will be given to the marketing aspects involved in these uses, since by taking into account this intervening factor, it decisively throws light upon this process to be analyzed. As a result, it is shown that these are two models of communication that have deep religious “elective affinities” with two current ways of religious living experiences: the institutionalized religion of “religious firms” and the autonomous religiosity favored by today’s individualism.
publishDate 2013
dc.date.none.fl_str_mv 2013-01-17
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistaseletronicas.pucrs.br/index.php/civitas/article/view/13010
10.15448/1984-7289.2012.3.13010
url https://revistaseletronicas.pucrs.br/index.php/civitas/article/view/13010
identifier_str_mv 10.15448/1984-7289.2012.3.13010
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistaseletronicas.pucrs.br/index.php/civitas/article/view/13010/8673
dc.rights.driver.fl_str_mv Copyright (c) 2016 Civitas - Revista de Ciências Sociais
https://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 Civitas - Revista de Ciências Sociais
https://creativecommons.org/licenses/by-nc-nd/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Editora da Pucrs - ediPUCRS
publisher.none.fl_str_mv Editora da Pucrs - ediPUCRS
dc.source.none.fl_str_mv Civitas: journal of Social Sciences; Vol. 12 No. 3 (2012): Religion: contemporary perspectives; 453-468
Civitas: revista de Ciências Sociais; Vol. 12 Núm. 3 (2012): Religião: perspectivas contemporâneas; 453-468
Civitas: revista de Ciências Sociais; v. 12 n. 3 (2012): Religião: perspectivas contemporâneas; 453-468
1984-7289
1519-6089
10.15448/1984-7289.2012.3
reponame:Civitas - Revista de Ciências Sociais (Porto Alegre. Online)
instname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
instacron:PUC_RS
instname_str Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
instacron_str PUC_RS
institution PUC_RS
reponame_str Civitas - Revista de Ciências Sociais (Porto Alegre. Online)
collection Civitas - Revista de Ciências Sociais (Porto Alegre. Online)
repository.name.fl_str_mv Civitas - Revista de Ciências Sociais (Porto Alegre. Online) - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
repository.mail.fl_str_mv civitas@pucrs.br
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