Women Entrepreneurs Network’s Website: entrepreneurship, culture and self-images

Detalhes bibliográficos
Autor(a) principal: dos Santos, Eliane Davila
Data de Publicação: 2018
Outros Autores: Haubrich, Gislene Feiten
Tipo de documento: Artigo
Idioma: por
Título da fonte: Letras de Hoje (Online)
Texto Completo: https://revistaseletronicas.pucrs.br/ojs/index.php/fale/article/view/30670
Resumo: The article deals with the theme of entrepreneurship, especially the ethos of the entrepreneurial woman. It aims to analyse the representation of female entrepreneurship and identify the cultural aspects that are manifested in enunciative scenes and the discursive ethos in discursive material disclosed in the Women Entrepreneurs Network. The discursive analysis is based on the proposal of Maingueneau (1997, 2008a, b, 2011) and the construction of the corpus is based on content analysis guided by Bardin (2011). As a main result, one can deduce that the effective ethos is linked to the notion of female entrepreneurship through stereotyped scenes, where the woman is still in a peripheral position.
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spelling Women Entrepreneurs Network’s Website: entrepreneurship, culture and self-imagesPortal Rede Mulheres Empreendedoras: empreendedorismo, cultura e imagens de sientrepreneurshipethosculturewomen entrepreneursself-images.empreendedorismoethosculturamulheres empreendedorasimagens de si.The article deals with the theme of entrepreneurship, especially the ethos of the entrepreneurial woman. It aims to analyse the representation of female entrepreneurship and identify the cultural aspects that are manifested in enunciative scenes and the discursive ethos in discursive material disclosed in the Women Entrepreneurs Network. The discursive analysis is based on the proposal of Maingueneau (1997, 2008a, b, 2011) and the construction of the corpus is based on content analysis guided by Bardin (2011). As a main result, one can deduce that the effective ethos is linked to the notion of female entrepreneurship through stereotyped scenes, where the woman is still in a peripheral position.O artigo trata da temática do empreendedorismo, em especial do ethos da mulher empreendedora. Tem como objetivo analisar a representação do empreendedorismo feminino e identificar os aspectos culturais que se manifestam nas cenas enunciativas e no ethos discursivo em materialidades discursivas divulgadas no Portal Rede Mulheres Empreendedoras. A análise discursiva está fundamentada na proposta de Maingueneau (1997, 2008a, b, 2011) e a construção do corpus tem como base a análise de conteúdo orientada por Bardin (2011)1. Como resultado principal, depreende-se que o ethos efetivo vincula-se à noção de empreendedorismo feminino mediante cenas estereotipadas, onde a mulher ainda se encontra em posição periférica.Editora da PUCRS - ediPUCRS2018-12-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionanálise do discursoapplication/pdfhttps://revistaseletronicas.pucrs.br/ojs/index.php/fale/article/view/3067010.15448/1984-7726.2018.3.30670Letras de Hoje; Vol. 53 No. 3 (2018): The discursive ethos: scope, challenges and potentialities; 412-421Letras de Hoje; Vol. 53 Núm. 3 (2018): Ethos discursivo: alcance, desafios e potencialidades; 412-421Letras de Hoje; v. 53 n. 3 (2018): Ethos discursivo: alcance, desafios e potencialidades; 412-4211984-77260101-333510.15448/1984-7726.2018.3reponame:Letras de Hoje (Online)instname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)instacron:PUC_RSporhttps://revistaseletronicas.pucrs.br/ojs/index.php/fale/article/view/30670/17634Copyright (c) 2019 Letras de Hojeinfo:eu-repo/semantics/openAccessdos Santos, Eliane DavilaHaubrich, Gislene Feiten2021-04-27T20:29:22Zoai:ojs.revistaseletronicas.pucrs.br:article/30670Revistahttps://revistaseletronicas.pucrs.br/ojs/index.php/falePRIhttps://revistaseletronicas.pucrs.br/ojs/index.php/fale/oaieditora.periodicos@pucrs.br || letrasdehoje@pucrs.br1984-77260101-3335opendoar:2021-04-27T20:29:22Letras de Hoje (Online) - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)false
dc.title.none.fl_str_mv Women Entrepreneurs Network’s Website: entrepreneurship, culture and self-images
Portal Rede Mulheres Empreendedoras: empreendedorismo, cultura e imagens de si
title Women Entrepreneurs Network’s Website: entrepreneurship, culture and self-images
spellingShingle Women Entrepreneurs Network’s Website: entrepreneurship, culture and self-images
dos Santos, Eliane Davila
entrepreneurship
ethos
culture
women entrepreneurs
self-images.
empreendedorismo
ethos
cultura
mulheres empreendedoras
imagens de si.
title_short Women Entrepreneurs Network’s Website: entrepreneurship, culture and self-images
title_full Women Entrepreneurs Network’s Website: entrepreneurship, culture and self-images
title_fullStr Women Entrepreneurs Network’s Website: entrepreneurship, culture and self-images
title_full_unstemmed Women Entrepreneurs Network’s Website: entrepreneurship, culture and self-images
title_sort Women Entrepreneurs Network’s Website: entrepreneurship, culture and self-images
author dos Santos, Eliane Davila
author_facet dos Santos, Eliane Davila
Haubrich, Gislene Feiten
author_role author
author2 Haubrich, Gislene Feiten
author2_role author
dc.contributor.author.fl_str_mv dos Santos, Eliane Davila
Haubrich, Gislene Feiten
dc.subject.por.fl_str_mv entrepreneurship
ethos
culture
women entrepreneurs
self-images.
empreendedorismo
ethos
cultura
mulheres empreendedoras
imagens de si.
topic entrepreneurship
ethos
culture
women entrepreneurs
self-images.
empreendedorismo
ethos
cultura
mulheres empreendedoras
imagens de si.
description The article deals with the theme of entrepreneurship, especially the ethos of the entrepreneurial woman. It aims to analyse the representation of female entrepreneurship and identify the cultural aspects that are manifested in enunciative scenes and the discursive ethos in discursive material disclosed in the Women Entrepreneurs Network. The discursive analysis is based on the proposal of Maingueneau (1997, 2008a, b, 2011) and the construction of the corpus is based on content analysis guided by Bardin (2011). As a main result, one can deduce that the effective ethos is linked to the notion of female entrepreneurship through stereotyped scenes, where the woman is still in a peripheral position.
publishDate 2018
dc.date.none.fl_str_mv 2018-12-30
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
análise do discurso
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistaseletronicas.pucrs.br/ojs/index.php/fale/article/view/30670
10.15448/1984-7726.2018.3.30670
url https://revistaseletronicas.pucrs.br/ojs/index.php/fale/article/view/30670
identifier_str_mv 10.15448/1984-7726.2018.3.30670
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistaseletronicas.pucrs.br/ojs/index.php/fale/article/view/30670/17634
dc.rights.driver.fl_str_mv Copyright (c) 2019 Letras de Hoje
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2019 Letras de Hoje
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Editora da PUCRS - ediPUCRS
publisher.none.fl_str_mv Editora da PUCRS - ediPUCRS
dc.source.none.fl_str_mv Letras de Hoje; Vol. 53 No. 3 (2018): The discursive ethos: scope, challenges and potentialities; 412-421
Letras de Hoje; Vol. 53 Núm. 3 (2018): Ethos discursivo: alcance, desafios e potencialidades; 412-421
Letras de Hoje; v. 53 n. 3 (2018): Ethos discursivo: alcance, desafios e potencialidades; 412-421
1984-7726
0101-3335
10.15448/1984-7726.2018.3
reponame:Letras de Hoje (Online)
instname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
instacron:PUC_RS
instname_str Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
instacron_str PUC_RS
institution PUC_RS
reponame_str Letras de Hoje (Online)
collection Letras de Hoje (Online)
repository.name.fl_str_mv Letras de Hoje (Online) - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
repository.mail.fl_str_mv editora.periodicos@pucrs.br || letrasdehoje@pucrs.br
_version_ 1799128781980434432

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