The Diário de Luanda and the Carnival Festival of 1937: Propaganda and Corporatism in a Colonial Space

Detalhes bibliográficos
Autor(a) principal: Marzano, Andrea
Data de Publicação: 2023
Tipo de documento: Artigo
Idioma: por
Título da fonte: Estudos Ibero-Americanos
Texto Completo: https://revistaseletronicas.pucrs.br/index.php/iberoamericana/article/view/44692
Resumo: The object of this paper is a carnival festival organized in 1937 by the newspaper Diário de Luanda. It is intended to investigate how the festival, and its representations in the press, spread, in the capital of the colony of Angola, central elements of the corporative model and Salazarist propaganda, divulged, in Portugal, through the realization of great events, such as parades of popular marches and expositions. Analysing journalistic articles about the festival, it is intended to demonstrate organic, harmonious and hierarchical representations of society, consistent with the principles of corporatism; the exhibition of symbols of social and industrial progress, which would justify the colonial presence; the dissemination of a mythical, timeless and heroic image of the Portuguese people, destinated to bring civilization to the tropics; and the appreciation of regional customs, understood as folkloric manifestations that formed an indivisible whole, characterized as the “Portuguese world”.
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spelling The Diário de Luanda and the Carnival Festival of 1937: Propaganda and Corporatism in a Colonial SpaceDiário de Luanda y el Festival de Carnaval de 1937: Propaganda y Corporativismo en uno Espacio ColonialO Diário de Luanda e o Festival Carnavalesco de 1937: Propaganda e Corporativismo em Ambiente ColonialAngolaCarnivalSalazarist PropagandaCorporatismColonialismAngolaCarnavalPropaganda SalazaristaCorporativismoColonialismoAngolaCarnavalPropaganda SalazaristacorporativismoColonialismoThe object of this paper is a carnival festival organized in 1937 by the newspaper Diário de Luanda. It is intended to investigate how the festival, and its representations in the press, spread, in the capital of the colony of Angola, central elements of the corporative model and Salazarist propaganda, divulged, in Portugal, through the realization of great events, such as parades of popular marches and expositions. Analysing journalistic articles about the festival, it is intended to demonstrate organic, harmonious and hierarchical representations of society, consistent with the principles of corporatism; the exhibition of symbols of social and industrial progress, which would justify the colonial presence; the dissemination of a mythical, timeless and heroic image of the Portuguese people, destinated to bring civilization to the tropics; and the appreciation of regional customs, understood as folkloric manifestations that formed an indivisible whole, characterized as the “Portuguese world”.El tema de este artículo es el festival de carnaval organizado en 1937 por iniciativa del Diário de Luanda. Se pretende investigar cómo la fiesta, y sus representaciones en la prensa, difundieron, en la capital de la colonia de Angola, elementos centrales del modelo corporativo y de la propaganda salazarista, que tuvo lugar, en la metrópoli, a través de la realización de grandes eventos, tales como desfiles de marchas populares y exposiciones. En los artículos periodísticos sobre el festival, se pretende demostrar representaciones orgánicas, armoniosas y jerarquizadas de la sociedad, congruentes con los principios del corporativismo; la exhibición de símbolos de progreso social e industrial, que justificarían la presencia colonial; la difusión de una imagen mítica, atemporal y heroica del pueblo portugués, destinado, desde tiempos inmemoriales, a llevar la civilización a los trópicos; y la apreciación de las costumbres regionales, entendidas como manifestaciones folclóricas que compondrían un todo indivisible, caracterizado como el “mundo portugués”.  O tema deste artigo é um festival carnavalesco organizado, em 1937, por iniciativa do Diário de Luanda. Pretende-se investigar de que forma o festival, e suas representações na imprensa, espraiaram, na capital da colônia de Angola, elementos centrais do modelo corporativo e da propaganda salazarista, que tinha lugar, na metrópole, através da realização de grandes eventos, como desfiles de marchas populares e exposições. Em matérias jornalísticas sobre o festival, pretende-se demonstrar representações orgânicas, harmônicas e hierarquizadas da sociedade, condizentes com os princípios do corporativismo; a exibição de símbolos do progresso social e industrial, que justificariam a presença colonial; a divulgação de uma imagem mítica, atemporal e heroica do povo português, fadado, desde tempos imemoriais, a levar a civilização aos trópicos; e a valorização de costumes regionais, entendidos como manifestações folclóricas que comporiam um todo indivisível, caracterizado como o “mundo português”.Editora da PUCRS - ediPUCRS2023-12-22info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistaseletronicas.pucrs.br/index.php/iberoamericana/article/view/4469210.15448/1980-864X.2023.1.44692Estudos Ibero-Americanos; Vol. 49 No. 1 (2023): Single Volume ; e44692Estudos Ibero-Americanos; Vol. 49 Núm. 1 (2023): Volumen único ; e44692Estudos Ibero-Americanos; v. 49 n. 1 (2023): Volume Único ; e446921980-864X0101-406410.15448/1980-864X.2023.1reponame:Estudos Ibero-Americanosinstname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)instacron:PUC_RSporhttps://revistaseletronicas.pucrs.br/index.php/iberoamericana/article/view/44692/28410Copyright (c) 2023 Andrea Marzanohttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessMarzano, Andrea2024-01-02T11:36:22Zoai:ojs.revistaseletronicas.pucrs.br:article/44692Revistahttps://revistaseletronicas.pucrs.br/index.php/iberoamericanaPRIhttps://revistaseletronicas.pucrs.br/index.php/iberoamericana/oaieditora.periodicos@pucrs.br||eia@pucrs.br1980-864X0101-4064opendoar:2024-01-02T11:36:22Estudos Ibero-Americanos - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)false
dc.title.none.fl_str_mv The Diário de Luanda and the Carnival Festival of 1937: Propaganda and Corporatism in a Colonial Space
Diário de Luanda y el Festival de Carnaval de 1937: Propaganda y Corporativismo en uno Espacio Colonial
O Diário de Luanda e o Festival Carnavalesco de 1937: Propaganda e Corporativismo em Ambiente Colonial
title The Diário de Luanda and the Carnival Festival of 1937: Propaganda and Corporatism in a Colonial Space
spellingShingle The Diário de Luanda and the Carnival Festival of 1937: Propaganda and Corporatism in a Colonial Space
Marzano, Andrea
Angola
Carnival
Salazarist Propaganda
Corporatism
Colonialism
Angola
Carnaval
Propaganda Salazarista
Corporativismo
Colonialismo
Angola
Carnaval
Propaganda Salazarista
corporativismo
Colonialismo
title_short The Diário de Luanda and the Carnival Festival of 1937: Propaganda and Corporatism in a Colonial Space
title_full The Diário de Luanda and the Carnival Festival of 1937: Propaganda and Corporatism in a Colonial Space
title_fullStr The Diário de Luanda and the Carnival Festival of 1937: Propaganda and Corporatism in a Colonial Space
title_full_unstemmed The Diário de Luanda and the Carnival Festival of 1937: Propaganda and Corporatism in a Colonial Space
title_sort The Diário de Luanda and the Carnival Festival of 1937: Propaganda and Corporatism in a Colonial Space
author Marzano, Andrea
author_facet Marzano, Andrea
author_role author
dc.contributor.author.fl_str_mv Marzano, Andrea
dc.subject.por.fl_str_mv Angola
Carnival
Salazarist Propaganda
Corporatism
Colonialism
Angola
Carnaval
Propaganda Salazarista
Corporativismo
Colonialismo
Angola
Carnaval
Propaganda Salazarista
corporativismo
Colonialismo
topic Angola
Carnival
Salazarist Propaganda
Corporatism
Colonialism
Angola
Carnaval
Propaganda Salazarista
Corporativismo
Colonialismo
Angola
Carnaval
Propaganda Salazarista
corporativismo
Colonialismo
description The object of this paper is a carnival festival organized in 1937 by the newspaper Diário de Luanda. It is intended to investigate how the festival, and its representations in the press, spread, in the capital of the colony of Angola, central elements of the corporative model and Salazarist propaganda, divulged, in Portugal, through the realization of great events, such as parades of popular marches and expositions. Analysing journalistic articles about the festival, it is intended to demonstrate organic, harmonious and hierarchical representations of society, consistent with the principles of corporatism; the exhibition of symbols of social and industrial progress, which would justify the colonial presence; the dissemination of a mythical, timeless and heroic image of the Portuguese people, destinated to bring civilization to the tropics; and the appreciation of regional customs, understood as folkloric manifestations that formed an indivisible whole, characterized as the “Portuguese world”.
publishDate 2023
dc.date.none.fl_str_mv 2023-12-22
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistaseletronicas.pucrs.br/index.php/iberoamericana/article/view/44692
10.15448/1980-864X.2023.1.44692
url https://revistaseletronicas.pucrs.br/index.php/iberoamericana/article/view/44692
identifier_str_mv 10.15448/1980-864X.2023.1.44692
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistaseletronicas.pucrs.br/index.php/iberoamericana/article/view/44692/28410
dc.rights.driver.fl_str_mv Copyright (c) 2023 Andrea Marzano
http://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Andrea Marzano
http://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Editora da PUCRS - ediPUCRS
publisher.none.fl_str_mv Editora da PUCRS - ediPUCRS
dc.source.none.fl_str_mv Estudos Ibero-Americanos; Vol. 49 No. 1 (2023): Single Volume ; e44692
Estudos Ibero-Americanos; Vol. 49 Núm. 1 (2023): Volumen único ; e44692
Estudos Ibero-Americanos; v. 49 n. 1 (2023): Volume Único ; e44692
1980-864X
0101-4064
10.15448/1980-864X.2023.1
reponame:Estudos Ibero-Americanos
instname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
instacron:PUC_RS
instname_str Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
instacron_str PUC_RS
institution PUC_RS
reponame_str Estudos Ibero-Americanos
collection Estudos Ibero-Americanos
repository.name.fl_str_mv Estudos Ibero-Americanos - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
repository.mail.fl_str_mv editora.periodicos@pucrs.br||eia@pucrs.br
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