Universitiy students and credit loans

Detalhes bibliográficos
Autor(a) principal: Teixeira, Eleonora França
Data de Publicação: 2010
Tipo de documento: Artigo
Idioma: por
Título da fonte: Conversas & Controvérsias
Texto Completo: https://revistaseletronicas.pucrs.br/ojs/index.php/conversasecontroversias/article/view/6871
Resumo: This research aims to identify and understand the meanings of young university student´s habits related to consumtion and, mainly, to credit loans offered by financial institutions. Part of this research is the analysis of marketing strategies as well as the language used by the finantial istitutions in order to communicate with the young universitiy students. Through interviews, one seeks to understand how young students manage their financial lives, trying to identify what types of credits are used by them. Furthermore, one analyzes the role educational programs and funding play in the inclusion of young people in universities and their significance in the economic life of these young people.
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spelling Universitiy students and credit loansJovem Universitário e o CréditoThis research aims to identify and understand the meanings of young university student´s habits related to consumtion and, mainly, to credit loans offered by financial institutions. Part of this research is the analysis of marketing strategies as well as the language used by the finantial istitutions in order to communicate with the young universitiy students. Through interviews, one seeks to understand how young students manage their financial lives, trying to identify what types of credits are used by them. Furthermore, one analyzes the role educational programs and funding play in the inclusion of young people in universities and their significance in the economic life of these young people.A pesquisa tem como objetivo identificar e compreender os sentidos das práticas dos jovens universitários relacionadas ao consumo e, principalmente, ao crédito oferecido pelas instituições financeiras. No âmbito dessa pesquisa, estão sendo analisadas as estratégias de marketing, a linguagem utilizadas pelas instituições do sistema bancário em sua comunicação com os jovens universitários. Através de entrevistas, busca-se identificar quais os tipos de créditos utilizados pelos jovens universitários e como os mesmos administram sua vida financeira.Editora da PUCRS - ediPUCRS2010-05-14info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistaseletronicas.pucrs.br/ojs/index.php/conversasecontroversias/article/view/6871Conversas & Controvérsias; Vol. 1 (2010); 57-78Conversas & Controvérsias; v. 1 (2010); 57-782178-5694reponame:Conversas & Controvérsiasinstname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)instacron:PUC_RSporhttps://revistaseletronicas.pucrs.br/ojs/index.php/conversasecontroversias/article/view/6871/5008Teixeira, Eleonora Françainfo:eu-repo/semantics/openAccess2011-05-26T14:24:47Zoai:ojs.revistaseletronicas.pucrs.br:article/6871Revistahttps://revistaseletronicas.pucrs.br/ojs/index.php/conversasecontroversias/indexPUBhttps://revistaseletronicas.pucrs.br/ojs/index.php/conversasecontroversias/oaiteresa.marques@pucrs.br2178-56942178-5694opendoar:2011-05-26T14:24:47Conversas & Controvérsias - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)false
dc.title.none.fl_str_mv Universitiy students and credit loans
Jovem Universitário e o Crédito
title Universitiy students and credit loans
spellingShingle Universitiy students and credit loans
Teixeira, Eleonora França
title_short Universitiy students and credit loans
title_full Universitiy students and credit loans
title_fullStr Universitiy students and credit loans
title_full_unstemmed Universitiy students and credit loans
title_sort Universitiy students and credit loans
author Teixeira, Eleonora França
author_facet Teixeira, Eleonora França
author_role author
dc.contributor.author.fl_str_mv Teixeira, Eleonora França
description This research aims to identify and understand the meanings of young university student´s habits related to consumtion and, mainly, to credit loans offered by financial institutions. Part of this research is the analysis of marketing strategies as well as the language used by the finantial istitutions in order to communicate with the young universitiy students. Through interviews, one seeks to understand how young students manage their financial lives, trying to identify what types of credits are used by them. Furthermore, one analyzes the role educational programs and funding play in the inclusion of young people in universities and their significance in the economic life of these young people.
publishDate 2010
dc.date.none.fl_str_mv 2010-05-14
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistaseletronicas.pucrs.br/ojs/index.php/conversasecontroversias/article/view/6871
url https://revistaseletronicas.pucrs.br/ojs/index.php/conversasecontroversias/article/view/6871
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistaseletronicas.pucrs.br/ojs/index.php/conversasecontroversias/article/view/6871/5008
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Editora da PUCRS - ediPUCRS
publisher.none.fl_str_mv Editora da PUCRS - ediPUCRS
dc.source.none.fl_str_mv Conversas & Controvérsias; Vol. 1 (2010); 57-78
Conversas & Controvérsias; v. 1 (2010); 57-78
2178-5694
reponame:Conversas & Controvérsias
instname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
instacron:PUC_RS
instname_str Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
instacron_str PUC_RS
institution PUC_RS
reponame_str Conversas & Controvérsias
collection Conversas & Controvérsias
repository.name.fl_str_mv Conversas & Controvérsias - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
repository.mail.fl_str_mv teresa.marques@pucrs.br
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