The "Religious Market": considerations on the analytical possibilities of the "Religious Economy" theory to the comprehension of contemporary religiosity

Detalhes bibliográficos
Autor(a) principal: Jungblut, Airton Luiz
Data de Publicação: 2012
Tipo de documento: Artigo
Idioma: por
Título da fonte: Rever (São Paulo. Online)
Texto Completo: https://revistas.pucsp.br/index.php/rever/article/view/14560
Resumo: In this article we seek to address the potential explanatory theory called the “Religious Market” which, in its most recent versions, appears associated with “Theory of Rational Choice” (T.R.C.). At first, some of the key assumptions that constitute this theory will be explained. Next, the potential of such a theory for analyzing the contemporary religiosity will be evaluated. Hence, the article seeks to provide insight to the discussion on the marketing features assumed by many of today’s religious experiences
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spelling The "Religious Market": considerations on the analytical possibilities of the "Religious Economy" theory to the comprehension of contemporary religiosityO "Mercado Religioso": considerações sobre as possibilidades analíticas da teoria da "economia religiosa" para a compreensão da religiosidade contemporâneamercado religiosoeconomia religiosareligiosidade contemporâneareligious marketreligious economycontemporary religiosityIn this article we seek to address the potential explanatory theory called the “Religious Market” which, in its most recent versions, appears associated with “Theory of Rational Choice” (T.R.C.). At first, some of the key assumptions that constitute this theory will be explained. Next, the potential of such a theory for analyzing the contemporary religiosity will be evaluated. Hence, the article seeks to provide insight to the discussion on the marketing features assumed by many of today’s religious experiencesNeste artigo busca-se abordar o potencial elucidativo da chamada teoria do “Mercado Religioso”, que, em suas versões mais recentes, aparece associada à “Teoria da Escolha Racional” (T.E.R.). Num primeiro momento se explicitará alguns dos principais pressupostos que constituem essa teoria. A seguir, avaliar-se-á o potencial de tal teoria para a análise da religiosidade contemporânea. Com tal empreendimento, busca-se oferecer subsídios para a discussão sobre as feições mercadológicas assumidas por muitas das experiências religiosas da atualidadePontifícia Universidade Católica de São Paulo2012-12-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.pucsp.br/index.php/rever/article/view/14560REVER: Journal for the Study of Religion; Vol. 12 No. 2 (2012): Marketing Religioso; 11-22REVER: Revista de Estudos da Religião; v. 12 n. 2 (2012): Marketing Religioso; 11-221677-1222reponame:Rever (São Paulo. Online)instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPporhttps://revistas.pucsp.br/index.php/rever/article/view/14560/10586Jungblut, Airton Luizinfo:eu-repo/semantics/openAccess2023-07-12T12:18:54Zoai:ojs.pkp.sfu.ca:article/14560Revistahttps://revistas.pucsp.br/index.php/rever/PRIhttps://revistas.pucsp.br/rever/oairever@pucsp.br1677-12221677-1222opendoar:2023-07-12T12:18:54Rever (São Paulo. Online) - Pontifícia Universidade Católica de São Paulo (PUC-SP)false
dc.title.none.fl_str_mv The "Religious Market": considerations on the analytical possibilities of the "Religious Economy" theory to the comprehension of contemporary religiosity
O "Mercado Religioso": considerações sobre as possibilidades analíticas da teoria da "economia religiosa" para a compreensão da religiosidade contemporânea
title The "Religious Market": considerations on the analytical possibilities of the "Religious Economy" theory to the comprehension of contemporary religiosity
spellingShingle The "Religious Market": considerations on the analytical possibilities of the "Religious Economy" theory to the comprehension of contemporary religiosity
Jungblut, Airton Luiz
mercado religioso
economia religiosa
religiosidade contemporânea
religious market
religious economy
contemporary religiosity
title_short The "Religious Market": considerations on the analytical possibilities of the "Religious Economy" theory to the comprehension of contemporary religiosity
title_full The "Religious Market": considerations on the analytical possibilities of the "Religious Economy" theory to the comprehension of contemporary religiosity
title_fullStr The "Religious Market": considerations on the analytical possibilities of the "Religious Economy" theory to the comprehension of contemporary religiosity
title_full_unstemmed The "Religious Market": considerations on the analytical possibilities of the "Religious Economy" theory to the comprehension of contemporary religiosity
title_sort The "Religious Market": considerations on the analytical possibilities of the "Religious Economy" theory to the comprehension of contemporary religiosity
author Jungblut, Airton Luiz
author_facet Jungblut, Airton Luiz
author_role author
dc.contributor.author.fl_str_mv Jungblut, Airton Luiz
dc.subject.por.fl_str_mv mercado religioso
economia religiosa
religiosidade contemporânea
religious market
religious economy
contemporary religiosity
topic mercado religioso
economia religiosa
religiosidade contemporânea
religious market
religious economy
contemporary religiosity
description In this article we seek to address the potential explanatory theory called the “Religious Market” which, in its most recent versions, appears associated with “Theory of Rational Choice” (T.R.C.). At first, some of the key assumptions that constitute this theory will be explained. Next, the potential of such a theory for analyzing the contemporary religiosity will be evaluated. Hence, the article seeks to provide insight to the discussion on the marketing features assumed by many of today’s religious experiences
publishDate 2012
dc.date.none.fl_str_mv 2012-12-31
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.pucsp.br/index.php/rever/article/view/14560
url https://revistas.pucsp.br/index.php/rever/article/view/14560
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.pucsp.br/index.php/rever/article/view/14560/10586
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Pontifícia Universidade Católica de São Paulo
publisher.none.fl_str_mv Pontifícia Universidade Católica de São Paulo
dc.source.none.fl_str_mv REVER: Journal for the Study of Religion; Vol. 12 No. 2 (2012): Marketing Religioso; 11-22
REVER: Revista de Estudos da Religião; v. 12 n. 2 (2012): Marketing Religioso; 11-22
1677-1222
reponame:Rever (São Paulo. Online)
instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron:PUC_SP
instname_str Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron_str PUC_SP
institution PUC_SP
reponame_str Rever (São Paulo. Online)
collection Rever (São Paulo. Online)
repository.name.fl_str_mv Rever (São Paulo. Online) - Pontifícia Universidade Católica de São Paulo (PUC-SP)
repository.mail.fl_str_mv rever@pucsp.br
_version_ 1796798386016354304

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