Catholic Church and ecumenism/ inculturation: from concept revision to the impasse of marketing strategies advent

Detalhes bibliográficos
Autor(a) principal: Marques, Luís Henrique
Data de Publicação: 2012
Tipo de documento: Artigo
Idioma: por
Título da fonte: Rever (São Paulo. Online)
Texto Completo: https://revistas.pucsp.br/index.php/rever/article/view/14561
Resumo: This article refers to the concept and the practice both of ecumenism and inculturation recently adopted by the Brazilian Catholic Church in response to the pluralist context and the necessity to struggle for adherents (mainly disputing with the neopentecostais churchs) by using marketing strategies. Due to these circumstances the ecumenical project officially assumed by this institution is suspended und undergoes a crises, since the idea of a reciprocal approximation and cooperation between catholic and other Christian denominations is in­compatible with the strive for religious hegemony within the Brazilian society
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spelling Catholic Church and ecumenism/ inculturation: from concept revision to the impasse of marketing strategies adventIgreja católica e ecumenismo/inculturação: da revisão conceitual ao impasse com o advento das estratégias de marketingEcumenism and inculturationreligious marketingcatholic marketingEcumenismo e inculturaçãomarketing religiosomarketing católicoThis article refers to the concept and the practice both of ecumenism and inculturation recently adopted by the Brazilian Catholic Church in response to the pluralist context and the necessity to struggle for adherents (mainly disputing with the neopentecostais churchs) by using marketing strategies. Due to these circumstances the ecumenical project officially assumed by this institution is suspended und undergoes a crises, since the idea of a reciprocal approximation and cooperation between catholic and other Christian denominations is in­compatible with the strive for religious hegemony within the Brazilian societyEste artigo apresenta a evolução do pensamento e da prática de ecume­nismo e inculturação adotados pela Igreja Católica até sua história mais recente no Brasil, quando o contexto pluralista, a disputa religiosa (sobretudo com as Igrejas neopentecostais) pela conquista de fiéis, notadamente por meio de estratégias de marketing, colocam em suspensão - se não, em crise - o projeto ecumênico oficialmente assumido por essa instituição. Nesse sentido, o esforço de diálogo, de aproximação e cooperação recíproca entre católicos e cristãos de outras denominações está em flagrante conflito com a luta pela hegemonia religiosa na sociedade brasileira.Pontifícia Universidade Católica de São Paulo2012-12-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.pucsp.br/index.php/rever/article/view/14561REVER: Journal for the Study of Religion; Vol. 12 No. 2 (2012): Marketing Religioso; 23-34REVER: Revista de Estudos da Religião; v. 12 n. 2 (2012): Marketing Religioso; 23-341677-1222reponame:Rever (São Paulo. Online)instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPporhttps://revistas.pucsp.br/index.php/rever/article/view/14561/10587Marques, Luís Henriqueinfo:eu-repo/semantics/openAccess2023-07-12T12:18:55Zoai:ojs.pkp.sfu.ca:article/14561Revistahttps://revistas.pucsp.br/index.php/rever/PRIhttps://revistas.pucsp.br/rever/oairever@pucsp.br1677-12221677-1222opendoar:2023-07-12T12:18:55Rever (São Paulo. Online) - Pontifícia Universidade Católica de São Paulo (PUC-SP)false
dc.title.none.fl_str_mv Catholic Church and ecumenism/ inculturation: from concept revision to the impasse of marketing strategies advent
Igreja católica e ecumenismo/inculturação: da revisão conceitual ao impasse com o advento das estratégias de marketing
title Catholic Church and ecumenism/ inculturation: from concept revision to the impasse of marketing strategies advent
spellingShingle Catholic Church and ecumenism/ inculturation: from concept revision to the impasse of marketing strategies advent
Marques, Luís Henrique
Ecumenism and inculturation
religious marketing
catholic marketing
Ecumenismo e inculturação
marketing religioso
marketing católico
title_short Catholic Church and ecumenism/ inculturation: from concept revision to the impasse of marketing strategies advent
title_full Catholic Church and ecumenism/ inculturation: from concept revision to the impasse of marketing strategies advent
title_fullStr Catholic Church and ecumenism/ inculturation: from concept revision to the impasse of marketing strategies advent
title_full_unstemmed Catholic Church and ecumenism/ inculturation: from concept revision to the impasse of marketing strategies advent
title_sort Catholic Church and ecumenism/ inculturation: from concept revision to the impasse of marketing strategies advent
author Marques, Luís Henrique
author_facet Marques, Luís Henrique
author_role author
dc.contributor.author.fl_str_mv Marques, Luís Henrique
dc.subject.por.fl_str_mv Ecumenism and inculturation
religious marketing
catholic marketing
Ecumenismo e inculturação
marketing religioso
marketing católico
topic Ecumenism and inculturation
religious marketing
catholic marketing
Ecumenismo e inculturação
marketing religioso
marketing católico
description This article refers to the concept and the practice both of ecumenism and inculturation recently adopted by the Brazilian Catholic Church in response to the pluralist context and the necessity to struggle for adherents (mainly disputing with the neopentecostais churchs) by using marketing strategies. Due to these circumstances the ecumenical project officially assumed by this institution is suspended und undergoes a crises, since the idea of a reciprocal approximation and cooperation between catholic and other Christian denominations is in­compatible with the strive for religious hegemony within the Brazilian society
publishDate 2012
dc.date.none.fl_str_mv 2012-12-31
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.pucsp.br/index.php/rever/article/view/14561
url https://revistas.pucsp.br/index.php/rever/article/view/14561
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.pucsp.br/index.php/rever/article/view/14561/10587
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Pontifícia Universidade Católica de São Paulo
publisher.none.fl_str_mv Pontifícia Universidade Católica de São Paulo
dc.source.none.fl_str_mv REVER: Journal for the Study of Religion; Vol. 12 No. 2 (2012): Marketing Religioso; 23-34
REVER: Revista de Estudos da Religião; v. 12 n. 2 (2012): Marketing Religioso; 23-34
1677-1222
reponame:Rever (São Paulo. Online)
instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron:PUC_SP
instname_str Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron_str PUC_SP
institution PUC_SP
reponame_str Rever (São Paulo. Online)
collection Rever (São Paulo. Online)
repository.name.fl_str_mv Rever (São Paulo. Online) - Pontifícia Universidade Católica de São Paulo (PUC-SP)
repository.mail.fl_str_mv rever@pucsp.br
_version_ 1796798386018451456

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