Mídia e educação na cibercultura: uma pesquisa sobre a escola e o desenvolvimento de competências midiáticas

Detalhes bibliográficos
Autor(a) principal: Sternberg, Melina Adissi
Data de Publicação: 2018
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
Texto Completo: https://tede2.pucsp.br/handle/handle/21377
Resumo: This research is aimed at understanding the development of media skills in schools in the context of cybercultural dromocracy. The primary objective is to understand these skills and their links with the social, economic and media context of the school, as well as the perspective of valuing technology in this environment. The corpus of the research will consist of interviews with pedagogical coordinators of the Mater Dei School, a private teaching institution in the city of São Paulo. The school provides digital media for educational purposes as part of the execution of its educational policy project. Intended for the regular activities of all curricular components, digital media are intrinsically linked to students' school routine. In these cases, the development of media skills is at stake, and that’s the central focus of the research. This concept is understood as the sum of technical, practical and cognitive skills that covers both the use of the media and the critical understanding of macrossocial and mediatic processes. As a consequence of technological development, the social, cultural, economic and/or political contexts of life were eventually mediatized, a scenario in which the media permeate the development of contemporary society. In the same context, new models of construction and mediation of knowledge emerge, prompted by the imperative of cyberculture dromocracy in this mediatized capitalist structure. In this scenario, which justifies the need for an in-depth investigation, the research problem concerns how and to what extent the institution appropriates the discourse of competence and/or dromocracy in order to determine the development of media skills in the school system. As a methodological strategy, the interviews with educational managers at the Mater Dei School, as well as the mapping of the characteristics of the school system studied, are based on the following hypothesis: a school has learning objectives focused on the development of media skills, incorporated into the curriculum of pedagogical coordination and teachers, as a consequence of demands outside the school, such as the need to train students able to deal with digital technologies
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spelling Trivinho, Eugêniohttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K8265738E6Sternberg, Melina Adissi2018-08-22T12:17:19Z2018-08-06Sternberg, Melina Adissi. Mídia e educação na cibercultura: uma pesquisa sobre a escola e o desenvolvimento de competências midiáticas. 2018. 65 f . Dissertação (Mestrado em Comunicação e Semiótica) - Programa de Estudos Pós-Graduados em Comunicação e Semiótica, Pontifícia Universidade Católica de São Paulo, São Paulo, 2018.https://tede2.pucsp.br/handle/handle/21377This research is aimed at understanding the development of media skills in schools in the context of cybercultural dromocracy. The primary objective is to understand these skills and their links with the social, economic and media context of the school, as well as the perspective of valuing technology in this environment. The corpus of the research will consist of interviews with pedagogical coordinators of the Mater Dei School, a private teaching institution in the city of São Paulo. The school provides digital media for educational purposes as part of the execution of its educational policy project. Intended for the regular activities of all curricular components, digital media are intrinsically linked to students' school routine. In these cases, the development of media skills is at stake, and that’s the central focus of the research. This concept is understood as the sum of technical, practical and cognitive skills that covers both the use of the media and the critical understanding of macrossocial and mediatic processes. As a consequence of technological development, the social, cultural, economic and/or political contexts of life were eventually mediatized, a scenario in which the media permeate the development of contemporary society. In the same context, new models of construction and mediation of knowledge emerge, prompted by the imperative of cyberculture dromocracy in this mediatized capitalist structure. In this scenario, which justifies the need for an in-depth investigation, the research problem concerns how and to what extent the institution appropriates the discourse of competence and/or dromocracy in order to determine the development of media skills in the school system. As a methodological strategy, the interviews with educational managers at the Mater Dei School, as well as the mapping of the characteristics of the school system studied, are based on the following hypothesis: a school has learning objectives focused on the development of media skills, incorporated into the curriculum of pedagogical coordination and teachers, as a consequence of demands outside the school, such as the need to train students able to deal with digital technologiesA presente pesquisa está dedicada à compreensão do desenvolvimento de competências midiáticas em escolas no contexto da dromocracia cibercultural. O objetivo prioritário é a compreensão dessas habilidades e seus vínculos com o contexto socioeconômico e midiático da escola, bem como a perspectiva de valorização da tecnologia nesse ambiente. O corpus da pesquisa consistiu em entrevistas com coordenadores pedagógicos do Colégio Mater Dei, instituição particular de ensino da cidade de São Paulo. A escola disponibiliza mídias digitais para fins educacionais como parte da execução de seu projeto político-pedagógico. Destinadas as atividades regulares de todos os componentes curriculares, as mídias digitais estão, intrinsecamente, ligadas ao cotidiano escolar dos alunos. Está em jogo, neste caso, o desenvolvimento de competências midiáticas — foco central da Pesquisa. Entende-se por este conceito a soma das habilidades técnicas, práticas e cognitivas que abrangem tanto o uso das mídias quanto a compreensão crítica de processos macrossociais e midiáticos. Como consequência do desenvolvimento tecnológico, os contextos sociais, culturais, econômicos e/ou políticos de vida acabaram por ser midiatizados, cenário no qual os meios de comunicação perpassam o modo de desenvolvimento da sociedade contemporânea. No mesmo contexto, emergem novos modelos de construção e mediação do conhecimento, solicitados pelo imperativo da dromocracia cibercultural nessa estrutura capitalista midiatizada. À luz desse panorama, que justifica a necessidade de uma investigação aprofundada, a problemática da pesquisa diz respeito a como e em qual medida a instituição se apropria do discurso da competência e/ou da dromocracia, de modo a determinar o desenvolvimento de competências midiáticas no sistema escolar. Privilegiando, como estratégia metodológica, entrevistas com gestores educacionais no Colégio Mater Dei, bem como o mapeamento das características do sistema escolar estudado, esta Pesquisa se baseia na seguinte hipótese: a escola dispõe de objetivos de aprendizagem focados no desenvolvimento das competências midiáticas, incorporados ao currículo de forma objetiva pela coordenação pedagógica e pelos professores, em consequência de demandas externas à escola, como a necessidade de formação de alunos aptos a lidar com as tecnologias digitaisCoordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPESapplication/pdfhttp://tede2.pucsp.br/tede/retrieve/46475/Melina%20Adissi%20Sternberg.pdf.jpgporPontifícia Universidade Católica de São PauloPrograma de Estudos Pós-Graduados em Comunicação e SemióticaPUC-SPBrasilFaculdade de Filosofia, Comunicação, Letras e ArtesComunicação - Inovações tecnológicasDromocracia ciberculturalEducação - Efeito das inovações tecnológicasCommunication - Technological innovationsCybercultural dromocracyEducation - Effect of technological innovations onCNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAOMídia e educação na cibercultura: uma pesquisa sobre a escola e o desenvolvimento de competências midiáticasMedia and education in cyberculture: a research about the school and media skills developmentinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da PUC_SPinstname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPTEXTMelina Adissi Sternberg.pdf.txtMelina Adissi Sternberg.pdf.txtExtracted texttext/plain133388https://repositorio.pucsp.br/xmlui/bitstream/handle/21377/4/Melina%20Adissi%20Sternberg.pdf.txtf6b10c85092149947055c6836a852993MD54LICENSElicense.txtlicense.txttext/plain; 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dc.title.por.fl_str_mv Mídia e educação na cibercultura: uma pesquisa sobre a escola e o desenvolvimento de competências midiáticas
dc.title.alternative.eng.fl_str_mv Media and education in cyberculture: a research about the school and media skills development
title Mídia e educação na cibercultura: uma pesquisa sobre a escola e o desenvolvimento de competências midiáticas
spellingShingle Mídia e educação na cibercultura: uma pesquisa sobre a escola e o desenvolvimento de competências midiáticas
Sternberg, Melina Adissi
Comunicação - Inovações tecnológicas
Dromocracia cibercultural
Educação - Efeito das inovações tecnológicas
Communication - Technological innovations
Cybercultural dromocracy
Education - Effect of technological innovations on
CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
title_short Mídia e educação na cibercultura: uma pesquisa sobre a escola e o desenvolvimento de competências midiáticas
title_full Mídia e educação na cibercultura: uma pesquisa sobre a escola e o desenvolvimento de competências midiáticas
title_fullStr Mídia e educação na cibercultura: uma pesquisa sobre a escola e o desenvolvimento de competências midiáticas
title_full_unstemmed Mídia e educação na cibercultura: uma pesquisa sobre a escola e o desenvolvimento de competências midiáticas
title_sort Mídia e educação na cibercultura: uma pesquisa sobre a escola e o desenvolvimento de competências midiáticas
author Sternberg, Melina Adissi
author_facet Sternberg, Melina Adissi
author_role author
dc.contributor.advisor1.fl_str_mv Trivinho, Eugênio
dc.contributor.authorLattes.fl_str_mv http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K8265738E6
dc.contributor.author.fl_str_mv Sternberg, Melina Adissi
contributor_str_mv Trivinho, Eugênio
dc.subject.por.fl_str_mv Comunicação - Inovações tecnológicas
Dromocracia cibercultural
Educação - Efeito das inovações tecnológicas
topic Comunicação - Inovações tecnológicas
Dromocracia cibercultural
Educação - Efeito das inovações tecnológicas
Communication - Technological innovations
Cybercultural dromocracy
Education - Effect of technological innovations on
CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
dc.subject.eng.fl_str_mv Communication - Technological innovations
Cybercultural dromocracy
Education - Effect of technological innovations on
dc.subject.cnpq.fl_str_mv CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
description This research is aimed at understanding the development of media skills in schools in the context of cybercultural dromocracy. The primary objective is to understand these skills and their links with the social, economic and media context of the school, as well as the perspective of valuing technology in this environment. The corpus of the research will consist of interviews with pedagogical coordinators of the Mater Dei School, a private teaching institution in the city of São Paulo. The school provides digital media for educational purposes as part of the execution of its educational policy project. Intended for the regular activities of all curricular components, digital media are intrinsically linked to students' school routine. In these cases, the development of media skills is at stake, and that’s the central focus of the research. This concept is understood as the sum of technical, practical and cognitive skills that covers both the use of the media and the critical understanding of macrossocial and mediatic processes. As a consequence of technological development, the social, cultural, economic and/or political contexts of life were eventually mediatized, a scenario in which the media permeate the development of contemporary society. In the same context, new models of construction and mediation of knowledge emerge, prompted by the imperative of cyberculture dromocracy in this mediatized capitalist structure. In this scenario, which justifies the need for an in-depth investigation, the research problem concerns how and to what extent the institution appropriates the discourse of competence and/or dromocracy in order to determine the development of media skills in the school system. As a methodological strategy, the interviews with educational managers at the Mater Dei School, as well as the mapping of the characteristics of the school system studied, are based on the following hypothesis: a school has learning objectives focused on the development of media skills, incorporated into the curriculum of pedagogical coordination and teachers, as a consequence of demands outside the school, such as the need to train students able to deal with digital technologies
publishDate 2018
dc.date.accessioned.fl_str_mv 2018-08-22T12:17:19Z
dc.date.issued.fl_str_mv 2018-08-06
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
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dc.identifier.citation.fl_str_mv Sternberg, Melina Adissi. Mídia e educação na cibercultura: uma pesquisa sobre a escola e o desenvolvimento de competências midiáticas. 2018. 65 f . Dissertação (Mestrado em Comunicação e Semiótica) - Programa de Estudos Pós-Graduados em Comunicação e Semiótica, Pontifícia Universidade Católica de São Paulo, São Paulo, 2018.
dc.identifier.uri.fl_str_mv https://tede2.pucsp.br/handle/handle/21377
identifier_str_mv Sternberg, Melina Adissi. Mídia e educação na cibercultura: uma pesquisa sobre a escola e o desenvolvimento de competências midiáticas. 2018. 65 f . Dissertação (Mestrado em Comunicação e Semiótica) - Programa de Estudos Pós-Graduados em Comunicação e Semiótica, Pontifícia Universidade Católica de São Paulo, São Paulo, 2018.
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dc.publisher.program.fl_str_mv Programa de Estudos Pós-Graduados em Comunicação e Semiótica
dc.publisher.initials.fl_str_mv PUC-SP
dc.publisher.country.fl_str_mv Brasil
dc.publisher.department.fl_str_mv Faculdade de Filosofia, Comunicação, Letras e Artes
publisher.none.fl_str_mv Pontifícia Universidade Católica de São Paulo
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