Narrativa transmídia: uma releitura conceitual e prática

• Autor(a) principal: Mittermayer, Thiago
• Data de Publicação: 2016
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://tede2.pucsp.br/handle/handle/18206
• topic: Cultura digital; Narrativa transmídia; Leitor ubíquo; Fanfiction; Semiótica; Digital culture; Transmedia storytelling; Ubiquitous reader; Fanfiction; Semiotic; CNPQ::ENGENHARIAS

The contemporary culture is experiencing a period of transformation and acceleration. Inside the connection between the digital culture and communication, new ways of create and participate in fictional narratives have collaborated with these instant changes now a days. The complexity of this theme is intensified from the moment that interaction between media and narrative, both have started to overlap one above the other. And the transmedia storytelling is the prevailing concept that strives to explain this complexity. The main objective of this dissertation is to present an exploratory research that reflects the transmedia storytelling in both aspects, the theoretical and the practical. Expected to propose further discussions on the subject from the consideration of different points of view. The purpose is to show new branches of transmedia storytelling. The main theoretical references that guided the journey were: Carlos Scolari (2009, 2013), Clay Shirky (2011), Henry Jenkins (2009), Lucia Santaella (2004, 2013), Marie-Laure Ryan (2013), Steven Johnson (2003, 2012). Then, the dissertation was divided into four chapters. The first chapter is about the genealogy and the precursors concepts of transmedia storytelling. The second discusses the relationship between the transmedia storytelling and the ubiquitous reader. The third chapter argues about how to plan a transmedia project. The fourth chapter introduces the possibility of discussing the transmedia storytelling from the look of semiotics, especially through the concept of intersemiotic translation