O sabor do saber: divulgação científica em interação no YouTube
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da PUC_SP |
Texto Completo: | https://tede2.pucsp.br/handle/handle/21311 |
Resumo: | This research seeks to understand which are the different enunciative strategies and the regimes of meaning and interaction of scientific communication brazilian channels on online videos - especially on YouTube s platform - as a way to cultivate the taste for science. Therefore, we aim: investigate the constructed senses and ways of presence of scientific communication destinators in the selected digital environment; observe and question the scientific communication terminology; identify enunciation marks that indicate doings shaped by metadestinator YouTube; discuss what leads a certain statement to be credible; debate the scientific communication as an approximation between scientific field and common sense. lt is recognized the relevance of scientific field in contemporary society and the role of scientific communication in dissemination of complex science. Hypotheses to be tested are: YouTube enables multiplicate audiovisual productions about scientific knowledge; scientific communication channels make the taste for science an object of value in the approximation between scientific knowledge and common sense; interactions promoted in this platform provide feedback on the part of the destinee, revealing their simulacra. The object of study consists in channels with scientific content, whose posting is regular, recent and original. A mapping is accomplished of the productions by search and data survey, resulting in an overview of current brazilian productions whose division was made in four categories relating degree of audiovisual production and formal specialization in science. They are: Beginner, Professional Producer, Certificated Specialist and lnitiated. The corpus channels, chosen respectively from each category, are: Alimente o Cerebro, Manual do Mundo, Canal do Pirula and Nerdologia. The theoretical current of French semiotics of Algirdas J. Greimas and his followers, based on the generative course of meaning, will ground the analysis of enunciation in each syncretic text, as well as the meaning and interaction regimes according to Eric Landowski. Regarding the science notion, the main authors are Thomas Kuhn and Edgar Morin and, to discuss scientific communication definition, Wilson Bueno, Carlos Vogt and Bruce Lewestein. ln meaning and interaction regimes, it is possible to see how destinators use strategic narratives to impel the construction of meaning along the destinee in order to accentuate the taste for science as an object of value |
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Martyniuk, Valdenise Leziérhttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4492993A0Reale, Manuella Vieira2018-08-08T11:27:31Z2018-06-21Reale, Manuella Vieira. O sabor do saber: divulgação científica em interação no YouTube. 2018. 165 f. Dissertação (Mestrado em Comunicação e Semiótica) - Programa de Estudos Pós-Graduados em Comunicação e Semiótica, Pontifícia Universidade Católica de São Paulo, São Paulo, 2018.https://tede2.pucsp.br/handle/handle/21311This research seeks to understand which are the different enunciative strategies and the regimes of meaning and interaction of scientific communication brazilian channels on online videos - especially on YouTube s platform - as a way to cultivate the taste for science. Therefore, we aim: investigate the constructed senses and ways of presence of scientific communication destinators in the selected digital environment; observe and question the scientific communication terminology; identify enunciation marks that indicate doings shaped by metadestinator YouTube; discuss what leads a certain statement to be credible; debate the scientific communication as an approximation between scientific field and common sense. lt is recognized the relevance of scientific field in contemporary society and the role of scientific communication in dissemination of complex science. Hypotheses to be tested are: YouTube enables multiplicate audiovisual productions about scientific knowledge; scientific communication channels make the taste for science an object of value in the approximation between scientific knowledge and common sense; interactions promoted in this platform provide feedback on the part of the destinee, revealing their simulacra. The object of study consists in channels with scientific content, whose posting is regular, recent and original. A mapping is accomplished of the productions by search and data survey, resulting in an overview of current brazilian productions whose division was made in four categories relating degree of audiovisual production and formal specialization in science. They are: Beginner, Professional Producer, Certificated Specialist and lnitiated. The corpus channels, chosen respectively from each category, are: Alimente o Cerebro, Manual do Mundo, Canal do Pirula and Nerdologia. The theoretical current of French semiotics of Algirdas J. Greimas and his followers, based on the generative course of meaning, will ground the analysis of enunciation in each syncretic text, as well as the meaning and interaction regimes according to Eric Landowski. Regarding the science notion, the main authors are Thomas Kuhn and Edgar Morin and, to discuss scientific communication definition, Wilson Bueno, Carlos Vogt and Bruce Lewestein. ln meaning and interaction regimes, it is possible to see how destinators use strategic narratives to impel the construction of meaning along the destinee in order to accentuate the taste for science as an object of valueA seguinte pesquisa busca compreender quais as diferentes estrategias enunciativas e os regimes de sentido e de interagao dos canais brasileiros de divulgagao cientffica em vfdeos online - especificamente na plataforma YouTube - como modo de cultivo do gosto pela ciencia. Para tanto, objetiva-se: investigar os sentidos construfdos e os modos de presenga dos destinadores de divulgagao cientffica no ambiente digital selecionado; observar e questionar a terminologia da divulgagao cientffica; identificar as marcas de enunciagao que indicam fazeres moldados pelo metadestinador YouTube; discutir o que leva certo enunciado a ser crfvel; debater a divulgagao da ciencia na aproximagao do campo cientffico com o senso comum. Reconhece-se a relevancia do campo do conhecimento cientffico na sociedade contemporanea e o papel da divulgagao cientffica na comunicagao da ciencia complexa. As hip6teses a serem testadas sao: o YouTube possibilita a multiplicagao de produg6es audiovisuais sobre o conhecimento cientffico; os canais de divulgagao cientffica fazem do gosto pela ciencia um objeto de valor na aproximagao entre conhecimento cientffico e senso comum; as interag6es promovidas nessa plataforma proporcionam uma retroalimentagao por parte do destinatario, desvelando seus simulacros. 0 objeto de estudo e composto por canais com conteudo de teor cientffico, cuja postagem dos vfdeos e regular, recente e original. Realiza-se um mapeamento das produg6es da plataforma por procura e levantamento de dados, resultando em um panorama das atuais produg6es brasileiras cuja divisao foi feita em quatro categorias relacionando o grau de produgao audiovisual e a especializagao formal em ciencia. Sao elas: lniciante, Produtor profissional, Especialista titulado e lniciado. 0s canais do corpus, elegidos respectivamente de cada categoria, sao: Alimente o Cerebro, Manual do Mundo, Canal do Pirula e Nerdologia. A corrente te6rica da semi6tica francesa de Algirdas J. Greimas e seus seguidores, a partir do percurso gerativo de sentido, fundamentara o exame da enunciagao de cada texto sincretico, assim como os regimes de sentido e de interagao segundo Eric Landowski. Para a nogao de ciencia, os principais autores sao Thomas Kuhn e Edgar Morin e, para debater a definigao de divulgagao cientffica, Wilson Bueno, Carlos Vogt e Bruce Lewestein. Em diferentes regimes de sentido e de interagao, verifica-se como os destinadores langam mao de narrativas estrategicas para impelir a construgao de sentido conjuntamente com o destinatario a fim de acentuar o gosto pela ciencia enquanto objeto de valorCoordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPESPontifícia Universidade Católica de São Paulo - PUCSPapplication/pdfhttp://tede2.pucsp.br/tede/retrieve/46314/Manuella%20Vieira%20Reale.pdf.jpgporPontifícia Universidade Católica de São PauloPrograma de Estudos Pós-Graduados em Comunicação e SemióticaPUC-SPBrasilFaculdade de Filosofia, Comunicação, Letras e ArtesDivulgação científicaCiência - Aspectos sociaisCiência na comunicação de massaYoutube (Recurso eletrônico)Scientific communicationScience - Social aspectsScience in mass mediaYouTube (Electronic resource)CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAOO sabor do saber: divulgação científica em interação no YouTubeinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da PUC_SPinstname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPTEXTManuella Vieira Reale.pdf.txtManuella Vieira Reale.pdf.txtExtracted texttext/plain344732https://repositorio.pucsp.br/xmlui/bitstream/handle/21311/5/Manuella%20Vieira%20Reale.pdf.txtf52fe25a861956f715ba1ac39b26313dMD55ORIGINALManuella Vieira Reale.pdfManuella Vieira Reale.pdfapplication/pdf52740448https://repositorio.pucsp.br/xmlui/bitstream/handle/21311/2/Manuella%20Vieira%20Reale.pdf6fd6179e2cf5c8a252b6435fa1b358a0MD52LICENSElicense.txtlicense.txttext/plain; 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dc.title.por.fl_str_mv |
O sabor do saber: divulgação científica em interação no YouTube |
title |
O sabor do saber: divulgação científica em interação no YouTube |
spellingShingle |
O sabor do saber: divulgação científica em interação no YouTube Reale, Manuella Vieira Divulgação científica Ciência - Aspectos sociais Ciência na comunicação de massa Youtube (Recurso eletrônico) Scientific communication Science - Social aspects Science in mass media YouTube (Electronic resource) CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
title_short |
O sabor do saber: divulgação científica em interação no YouTube |
title_full |
O sabor do saber: divulgação científica em interação no YouTube |
title_fullStr |
O sabor do saber: divulgação científica em interação no YouTube |
title_full_unstemmed |
O sabor do saber: divulgação científica em interação no YouTube |
title_sort |
O sabor do saber: divulgação científica em interação no YouTube |
author |
Reale, Manuella Vieira |
author_facet |
Reale, Manuella Vieira |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Martyniuk, Valdenise Leziér |
dc.contributor.authorLattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4492993A0 |
dc.contributor.author.fl_str_mv |
Reale, Manuella Vieira |
contributor_str_mv |
Martyniuk, Valdenise Leziér |
dc.subject.por.fl_str_mv |
Divulgação científica Ciência - Aspectos sociais Ciência na comunicação de massa Youtube (Recurso eletrônico) |
topic |
Divulgação científica Ciência - Aspectos sociais Ciência na comunicação de massa Youtube (Recurso eletrônico) Scientific communication Science - Social aspects Science in mass media YouTube (Electronic resource) CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
dc.subject.eng.fl_str_mv |
Scientific communication Science - Social aspects Science in mass media YouTube (Electronic resource) |
dc.subject.cnpq.fl_str_mv |
CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
description |
This research seeks to understand which are the different enunciative strategies and the regimes of meaning and interaction of scientific communication brazilian channels on online videos - especially on YouTube s platform - as a way to cultivate the taste for science. Therefore, we aim: investigate the constructed senses and ways of presence of scientific communication destinators in the selected digital environment; observe and question the scientific communication terminology; identify enunciation marks that indicate doings shaped by metadestinator YouTube; discuss what leads a certain statement to be credible; debate the scientific communication as an approximation between scientific field and common sense. lt is recognized the relevance of scientific field in contemporary society and the role of scientific communication in dissemination of complex science. Hypotheses to be tested are: YouTube enables multiplicate audiovisual productions about scientific knowledge; scientific communication channels make the taste for science an object of value in the approximation between scientific knowledge and common sense; interactions promoted in this platform provide feedback on the part of the destinee, revealing their simulacra. The object of study consists in channels with scientific content, whose posting is regular, recent and original. A mapping is accomplished of the productions by search and data survey, resulting in an overview of current brazilian productions whose division was made in four categories relating degree of audiovisual production and formal specialization in science. They are: Beginner, Professional Producer, Certificated Specialist and lnitiated. The corpus channels, chosen respectively from each category, are: Alimente o Cerebro, Manual do Mundo, Canal do Pirula and Nerdologia. The theoretical current of French semiotics of Algirdas J. Greimas and his followers, based on the generative course of meaning, will ground the analysis of enunciation in each syncretic text, as well as the meaning and interaction regimes according to Eric Landowski. Regarding the science notion, the main authors are Thomas Kuhn and Edgar Morin and, to discuss scientific communication definition, Wilson Bueno, Carlos Vogt and Bruce Lewestein. ln meaning and interaction regimes, it is possible to see how destinators use strategic narratives to impel the construction of meaning along the destinee in order to accentuate the taste for science as an object of value |
publishDate |
2018 |
dc.date.accessioned.fl_str_mv |
2018-08-08T11:27:31Z |
dc.date.issued.fl_str_mv |
2018-06-21 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
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masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Reale, Manuella Vieira. O sabor do saber: divulgação científica em interação no YouTube. 2018. 165 f. Dissertação (Mestrado em Comunicação e Semiótica) - Programa de Estudos Pós-Graduados em Comunicação e Semiótica, Pontifícia Universidade Católica de São Paulo, São Paulo, 2018. |
dc.identifier.uri.fl_str_mv |
https://tede2.pucsp.br/handle/handle/21311 |
identifier_str_mv |
Reale, Manuella Vieira. O sabor do saber: divulgação científica em interação no YouTube. 2018. 165 f. Dissertação (Mestrado em Comunicação e Semiótica) - Programa de Estudos Pós-Graduados em Comunicação e Semiótica, Pontifícia Universidade Católica de São Paulo, São Paulo, 2018. |
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https://tede2.pucsp.br/handle/handle/21311 |
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Pontifícia Universidade Católica de São Paulo |
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Programa de Estudos Pós-Graduados em Comunicação e Semiótica |
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PUC-SP |
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Brasil |
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Faculdade de Filosofia, Comunicação, Letras e Artes |
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Pontifícia Universidade Católica de São Paulo |
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