O impacto do estudo do corpo na formação do comunicador e em novas práticas empresariais

• Autor(a) principal: Bambini, Simone Ribeiro de Oliveira
• Data de Publicação: 2008
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://tede2.pucsp.br/handle/handle/5068
• topic: Comunicação social; Comunicação interna; Organização empresarial; Corpomídia; Profissionais de comunicação; Propaganda e marketing; Comunicacao de massa; Comunicacao empresarial; Corpo humano -- Aspectos sociais; Social communication; Internal communication; Organization communication; Bodymedia; Communication professionals; Merchandising and marketing; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

In our days, In Brazil, all communication graduations tend to ignore the human body in communication relationships. This sector was built with no consideration to the human body importance in the communication relationship. Consequences of that behaviour are very clear e can be perceived in every phase of the communication relationship. The subject identification was the starting point for a research, which has been detailed here in the format of a paper, which has identified the urgency in modifying the actual education of futures communication professionals, creating new communication practices. In order to respond to this question, this research has focused in what occurs with the social communication within companies. Its object is the human communication study within companies, investigating the human body impact in the communicator education, as it understands the relationship between communication theory taught in the universities and obstacles for the creation of new and expected companies practices as the central point. Its objective is to discuss this process and strategies applied by communication professionals from the market as being a result of the bibliography which are adopted by communication graduations and are part of these professionals education. While mapping the actual situation, it has been surged the theory that it is possible to relate what is taught in the universities in public relationship, publicity, merchandising and marketing graduations, with the criticism absence of these professionals in the market. This was the starting point for the proposal that another bibliography, more adequate to encourage students to apply a critic reflection, could be included in actual universities, to help future professionals to become able to deal with this growing society complexity