Perspectivas organizacional e tecnológica da aplicação de analytics nas organizações

• Autor(a) principal: Britto, Fernando Perez de
• Data de Publicação: 2016
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://tede2.pucsp.br/handle/handle/19282
• topic: Analise computacional sistemática de dados; Suporte à decisãoBig Data; Analytics; Big Data; Insights; CNPQ::ENGENHARIAS

The use of Analytics technologies is gaining prominence in organizations exposed to pressures for greater profitability and efficiency, and to a highly globalized and competitive environment in which cycles of economic growth and recession and cycles of liberalism and interventionism, short or long, are more frequents. However, the use of these technologies is complex and influenced by conceptual, human, organizational and technologicalaspects, the latter especially in relation to the manipulation and analysis of large volumes of data, Big Data. From a bibliographicresearch on the organizational and technological perspectives, this work initially deals with theconcepts and technologies relevant to the use of Analytics in organizations, and then explores issues related to the alignment between business processes and data and information, the assessment of the potential of theuseofAnalytics, the use of Analytics in performance management, in process optimization and as decision support, and the establishment of a continuousimprovement process. Enabling at the enda reflection on the directions, approaches, referrals, opportunities and challenges related to the use of Analytics in organizations