Uma análise da economia circular no segmento de Skin Care da indústria de cosméticos brasileira

• Autor(a) principal: Boness, Larissa Brito
• Data de Publicação: 2023
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://repositorio.pucsp.br/jspui/handle/handle/36402
• topic: CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO; Economia circular; Cosméticos; Sustentabilidade; Skin Care; ESG; Circular economy; Cosmetics; Sustainability; Skin Care; ESG

The climate issue and the production and consumption model proposed by the Linear Economy, added to a growing wave of profiles of conscious and environmentally engaged consumers, are factors that highlight the importance of sustainability as a strategic matrix and competitive advantage, and that bring to debate the urgency for sustainable production and consumption models to be discussed. In this sense, the Circular Economy (CE) has enormous potential to promote more sustainable changes in production and post-consumption chains. That said, this project seeks to point to the Circular Economy as an alternative to the skin care segment of the Brazilian cosmetics industry. With the premise of conceptualizing, analyzing and discussing the main themes and issues from the EC applied to the production and consumption chains of the cosmetics industry, the development of this work has a bibliographic review of the sustainability to the EC, current consumers profiles’, and other topics pertinent to the discussion of the theme, in the addition of the case study of the ‘Balm de Olhos’ (Eye Balm) product developed and commercialized by Simple Organic brand