Discursos sobre bebê e creche na propaganda eleitoral de 2012 no Município de São Paulo

Detalhes bibliográficos
Autor(a) principal: Santos, Angela da Cruz
Data de Publicação: 2015
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
Texto Completo: https://tede2.pucsp.br/handle/handle/17109
Resumo: This dissertation has a wider objective to understand the social construction of Brazilian childhood, linking to one of the axis of colective work of Gender, race and age core of studies, which is centered in the enunciation of inequalities of age. The research focused on the treatment given to the theme of education and care of children to the age of 3, in speeches made and broadcasted on radio, by 12 canditates to the city hall of São Paulo on electoral propaganda in 2012. The theorical cut was constituted by the integration of two areas of knowledge: the first concerns the theory of ideology by John B.Thompson (1995), the second, to the Social Studies of Childhood. On methodological field, was used the hermeneutical of depth, proposed by John B.Thompson (1995) and the technique of analises of content developed by Bardin (2011) and Rosemberg (1981). This methodological proposal allowed that the social historical of producton, reproduction and circulation of symbolic ways was defined and to classify kinds of operation of ideology. On electoral propaganda, in a meaningful way, nursery was linked to the needs of infrastructural for the local development. However it was recitifed as a place of service to attend poverty destined to needy population. The concern with the social actor baby, occurred only in the mother testimony, reinforcing gender inequalities. The child was represented or presented in a generical, blurred way and nominated by few terms, that is, dissimulated. The dissimulation glooms assimetrical connections to age and may be interpreted as a strategy of operation of ideology. The family was also mentioned generally, preveting any kind of conclusion about its individual members. And education professionals were subsumed in the teacher category. The corpus analyzed supports and produces the inequalities of age, what allow us to identify as ideological production which does not treat the child as a person of rights, especially the nursery
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spelling Sandoval, Salvadorhttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4315639A4Santos, Angela da Cruz2016-04-29T13:31:17Z2015-05-282015-04-10Santos, Angela da Cruz. Discursos sobre bebê e creche na propaganda eleitoral de 2012 no Município de São Paulo. 2015. 180 f. Dissertação (Mestrado em Psicologia) - Pontifícia Universidade Católica de São Paulo, São Paulo, 2015.https://tede2.pucsp.br/handle/handle/17109This dissertation has a wider objective to understand the social construction of Brazilian childhood, linking to one of the axis of colective work of Gender, race and age core of studies, which is centered in the enunciation of inequalities of age. The research focused on the treatment given to the theme of education and care of children to the age of 3, in speeches made and broadcasted on radio, by 12 canditates to the city hall of São Paulo on electoral propaganda in 2012. The theorical cut was constituted by the integration of two areas of knowledge: the first concerns the theory of ideology by John B.Thompson (1995), the second, to the Social Studies of Childhood. On methodological field, was used the hermeneutical of depth, proposed by John B.Thompson (1995) and the technique of analises of content developed by Bardin (2011) and Rosemberg (1981). This methodological proposal allowed that the social historical of producton, reproduction and circulation of symbolic ways was defined and to classify kinds of operation of ideology. On electoral propaganda, in a meaningful way, nursery was linked to the needs of infrastructural for the local development. However it was recitifed as a place of service to attend poverty destined to needy population. The concern with the social actor baby, occurred only in the mother testimony, reinforcing gender inequalities. The child was represented or presented in a generical, blurred way and nominated by few terms, that is, dissimulated. The dissimulation glooms assimetrical connections to age and may be interpreted as a strategy of operation of ideology. The family was also mentioned generally, preveting any kind of conclusion about its individual members. And education professionals were subsumed in the teacher category. The corpus analyzed supports and produces the inequalities of age, what allow us to identify as ideological production which does not treat the child as a person of rights, especially the nurseryEsta dissertação tem como objetivo mais amplo compreender a construção social da infância brasileira, vinculando-se a um dos eixos de trabalho coletivo do Núcleo de Estudos de Gênero Raça e Idade, que está centrado na enunciação de desigualdades de idade. A pesquisa focalizou o tratamento dado ao tema educação e cuidado de crianças pequenas de até 3 anos, os bebês, nos discursos proferidos e veiculados em rádio, pelos(as) 12 candidatos(as) a prefeito(a) do município de São Paulo, na propaganda eleitoral de 2012. O recorte teórico foi constituído pela integração de duas áreas do conhecimento: a primeira diz respeito à teoria de ideologia de John B. Thompson (1995), e a segunda, aos Estudos Sociais da Infância. No campo metodológico, foi usada a Hermenêutica de Profundidade, proposta por John B. Thompson (1995), e técnica de Análise de Conteúdo desenvolvida por Bardin (2011) e Rosemberg (1981). Essa proposta metodológica permitiu que fossem definidos acerca das formas simbólicas analisadas o contexto sócio-histórico de produção, reprodução e circulação, assim como sua análise formal, a classificação dos modos de operação da ideologia e suas respectivas estratégias de construção simbólica. Na propaganda eleitoral, de maneira significativa, a creche esteve associada às necessidades infraestruturais para o desenvolvimento local. Entretanto foi reificada como um local de atendimento destinado à população mais carente. A preocupação com o ator social bebê, ocorreu apenas no depoimento de mãe, reforçando desigualdades de gênero. A criança foi representada ou apresentada de forma genérica, esmaecida e nomeada por poucos termos, ou seja, dissimulada. A dissimulação obscurece relações assimétricas de idade e pode ser interpretada como uma estratégia de construção simbólica da ideologia. A família foi mencionada de forma também genérica, impossibilitando qualquer tipo de conclusão sobre seus membros individualmente. E os profissionais da educação foram subsumidos na categoria professor. O corpus analisado sustenta e produz desigualdades de idade, o que nos permite identificá-lo como produção ideológica, que não trata o bebê como sujeito de direitos, especialmente a crecheConselho Nacional de Desenvolvimento Científico e Tecnológicoapplication/pdfhttp://tede2.pucsp.br/tede/retrieve/35949/Angela%20da%20Cruz%20Santos.pdf.jpgporPontifícia Universidade Católica de São PauloPrograma de Estudos Pós-Graduados em Serviço SocialPUC-SPBRPsicologiaEducação infantilCrecheBebêPropaganda eleitoralEarly childhood educationChildcareBabyElectoral propagandaCNPQ::CIENCIAS HUMANAS::PSICOLOGIADiscursos sobre bebê e creche na propaganda eleitoral de 2012 no Município de São PauloDiscourses on baby and nursery school in the electoral propaganda in 2012, in São Pauloinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da PUC_SPinstname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPTEXTAngela da Cruz Santos.pdf.txtAngela da Cruz Santos.pdf.txtExtracted texttext/plain449656https://repositorio.pucsp.br/xmlui/bitstream/handle/17109/3/Angela%20da%20Cruz%20Santos.pdf.txt920195059255ab1f76138c46e6b3021bMD53ORIGINALAngela da Cruz Santos.pdfapplication/pdf1618988https://repositorio.pucsp.br/xmlui/bitstream/handle/17109/1/Angela%20da%20Cruz%20Santos.pdf39656e3ea5cc1eb68688209d74cf8f42MD51THUMBNAILAngela da Cruz Santos.pdf.jpgAngela da Cruz Santos.pdf.jpgGenerated Thumbnailimage/jpeg1943https://repositorio.pucsp.br/xmlui/bitstream/handle/17109/2/Angela%20da%20Cruz%20Santos.pdf.jpgcc73c4c239a4c332d642ba1e7c7a9fb2MD52handle/171092022-04-28 14:47:05.899oai:repositorio.pucsp.br:handle/17109Biblioteca Digital de Teses e Dissertaçõeshttps://sapientia.pucsp.br/https://sapientia.pucsp.br/oai/requestbngkatende@pucsp.br||rapassi@pucsp.bropendoar:2022-04-28T17:47:05Biblioteca Digital de Teses e Dissertações da PUC_SP - Pontifícia Universidade Católica de São Paulo (PUC-SP)false
dc.title.por.fl_str_mv Discursos sobre bebê e creche na propaganda eleitoral de 2012 no Município de São Paulo
dc.title.alternative.eng.fl_str_mv Discourses on baby and nursery school in the electoral propaganda in 2012, in São Paulo
title Discursos sobre bebê e creche na propaganda eleitoral de 2012 no Município de São Paulo
spellingShingle Discursos sobre bebê e creche na propaganda eleitoral de 2012 no Município de São Paulo
Santos, Angela da Cruz
Educação infantil
Creche
Bebê
Propaganda eleitoral
Early childhood education
Childcare
Baby
Electoral propaganda
CNPQ::CIENCIAS HUMANAS::PSICOLOGIA
title_short Discursos sobre bebê e creche na propaganda eleitoral de 2012 no Município de São Paulo
title_full Discursos sobre bebê e creche na propaganda eleitoral de 2012 no Município de São Paulo
title_fullStr Discursos sobre bebê e creche na propaganda eleitoral de 2012 no Município de São Paulo
title_full_unstemmed Discursos sobre bebê e creche na propaganda eleitoral de 2012 no Município de São Paulo
title_sort Discursos sobre bebê e creche na propaganda eleitoral de 2012 no Município de São Paulo
author Santos, Angela da Cruz
author_facet Santos, Angela da Cruz
author_role author
dc.contributor.advisor1.fl_str_mv Sandoval, Salvador
dc.contributor.authorLattes.fl_str_mv http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4315639A4
dc.contributor.author.fl_str_mv Santos, Angela da Cruz
contributor_str_mv Sandoval, Salvador
dc.subject.por.fl_str_mv Educação infantil
Creche
Bebê
Propaganda eleitoral
topic Educação infantil
Creche
Bebê
Propaganda eleitoral
Early childhood education
Childcare
Baby
Electoral propaganda
CNPQ::CIENCIAS HUMANAS::PSICOLOGIA
dc.subject.eng.fl_str_mv Early childhood education
Childcare
Baby
Electoral propaganda
dc.subject.cnpq.fl_str_mv CNPQ::CIENCIAS HUMANAS::PSICOLOGIA
description This dissertation has a wider objective to understand the social construction of Brazilian childhood, linking to one of the axis of colective work of Gender, race and age core of studies, which is centered in the enunciation of inequalities of age. The research focused on the treatment given to the theme of education and care of children to the age of 3, in speeches made and broadcasted on radio, by 12 canditates to the city hall of São Paulo on electoral propaganda in 2012. The theorical cut was constituted by the integration of two areas of knowledge: the first concerns the theory of ideology by John B.Thompson (1995), the second, to the Social Studies of Childhood. On methodological field, was used the hermeneutical of depth, proposed by John B.Thompson (1995) and the technique of analises of content developed by Bardin (2011) and Rosemberg (1981). This methodological proposal allowed that the social historical of producton, reproduction and circulation of symbolic ways was defined and to classify kinds of operation of ideology. On electoral propaganda, in a meaningful way, nursery was linked to the needs of infrastructural for the local development. However it was recitifed as a place of service to attend poverty destined to needy population. The concern with the social actor baby, occurred only in the mother testimony, reinforcing gender inequalities. The child was represented or presented in a generical, blurred way and nominated by few terms, that is, dissimulated. The dissimulation glooms assimetrical connections to age and may be interpreted as a strategy of operation of ideology. The family was also mentioned generally, preveting any kind of conclusion about its individual members. And education professionals were subsumed in the teacher category. The corpus analyzed supports and produces the inequalities of age, what allow us to identify as ideological production which does not treat the child as a person of rights, especially the nursery
publishDate 2015
dc.date.available.fl_str_mv 2015-05-28
dc.date.issued.fl_str_mv 2015-04-10
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dc.identifier.citation.fl_str_mv Santos, Angela da Cruz. Discursos sobre bebê e creche na propaganda eleitoral de 2012 no Município de São Paulo. 2015. 180 f. Dissertação (Mestrado em Psicologia) - Pontifícia Universidade Católica de São Paulo, São Paulo, 2015.
dc.identifier.uri.fl_str_mv https://tede2.pucsp.br/handle/handle/17109
identifier_str_mv Santos, Angela da Cruz. Discursos sobre bebê e creche na propaganda eleitoral de 2012 no Município de São Paulo. 2015. 180 f. Dissertação (Mestrado em Psicologia) - Pontifícia Universidade Católica de São Paulo, São Paulo, 2015.
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