Moda e elite em Sex and the City: uma semiótica da distinção

• Autor(a) principal: Rossi, Camila Fanchini
• Data de Publicação: 2013
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://tede2.pucsp.br/handle/handle/4503
• topic: Moda; Semiótica das roupas; Sociologia da distinção; Sex and the City; Fashion; Semiotics of clothing; Sociology of distinction; Sex and the City; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

The purpose of this research is to study contemporary clothing from the standpoint of its dual role as a social profiler and an instrument of self-affirmation and personal expression based on its representation in the media. A question which has been addressed by fashion scholars, the dispute between classes involving the desire for imitation and distinction has been referred to a key driver of fashion and held accountable for the fast pace of renewal cycles and the search for novelty. From this perspective, we will begin with the optimistic outlook of Gilles Lipovetsky, who points to the democratization of fashion in a supposedly re-enchanted world, and then compare it against the disenchanted critique presented by Walter Benjamin and his commentators, who still see the contemporary man reduced to the cultural industry s mass production, seduced by merchandise and conditioned to consumerism. Methodologically speaking, this is a bibliographic and documentary research and analysis underpinned by Roland Barthes contemporary reflections about the myths behind fashion magazine editorials and Pierre Bourdieu s theory of distinction. The corpus of this paper consists of pieces of the chic wardrobe for American television series Sex and the City (1998-2004) and its cinematic sequels (2008 and 2010), signed by fashionista Patricia Field, given the influence of said series on female audiences and its close ties with fashion. We will see that even though fashion designers claim to be inspired by the streets and vice versa, the breaking of class barriers in this field is but illusory, as distinction, by definition, entails high standing and repeals department stores