Comportamento do consumidor Riachuelo: Grupo Guararapes

• Autor(a) principal: Bergara, Thaís Magliano
• Data de Publicação: 2016
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://repositorio.pucsp.br/jspui/handle/handle/35787
• topic: CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO; Comportamento do consumidor; Desejos do consumidor; Riachuelo; Estratégias de marketing; Posicionamento da marca; Consumer behavior; Consumer desires; Riachuelo; Marketing strategies; Brand positioning

The market this Increasingly Competitive, and in this scenario, where as companies operate, fundamental que How Understanding Consumers YOUR OS, their buying habits, values and All as other features that are important so that we can offer products UO Services that really add value and that meet or exceed customers expectations as ITS. Thus, selling ONLY A became Insufficient Time, you must create a lasting relationship, after AND MUCH MORE expensive paragraph Company win a new customer do que um Keep Old. The here Purpose, and try to trace OS desires these consumers, Understanding OS His Steps and link with the behavior of fashion consumers to entender how important IT and Within an Organization As the Riachuelo and What fast Paths and Strategies SHE COMES adopting To DEMAND meet one of his audience that is more demanding Every Time