Eficácia do planejamento estratégico em instituições de ensino infantil: uma abordagem sob a ótica empresarial e sua influência na qualidade de ensino

• Autor(a) principal: Niza, Rachel Campos
• Data de Publicação: 2009
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://tede2.pucsp.br/handle/handle/1372
• topic: Educação infantil; Empreendedores; Micro e pequenas empresas; Educacao de criancas; Escolas -- Organizacao e administracao; Pequenas e medias empresas -- Administracao; Planejamento estrategico; Planning strategic; Child education; Entrepreneurs; Micro and small companies; CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS

This research sought to assess strategic planning practice in a child educational institution. The work was done through a study single in case a child education center located in the region of Morumbi, which occurred in four steps where interviews and visits have been made in different times and different people related to the establishment. Nursery schools are institutions that should be reviewed with care and often appear in condition of micro and small company, in addition to the specificities of these delicate question that is be a service provider for children from zero to six years. Due to the small business demand educational sector tools that allow your development considering the characteristics of the market in question and impediments commonly found. Planning strategic offers to entrepreneurs of child education centres, conditions evaluate what occurs in internal and external environment of the company and the then define strategies to reach their schools objectives. Often smaller organizations have not or have difficulty in implementing the strategic planning. Finally, the importance of use of this instrument becomes apparent when we discuss the success of entrepreneurs in the nursery industry