A revista na internet: um estudo de caso sobre a Newsweek.com e sua presença nas redes sociais

• Autor(a) principal: Laporta, Taís
• Data de Publicação: 2010
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://repositorio.pucsp.br/jspui/handle/handle/31640
• topic: CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO::JORNALISMO E EDITORACAO; Jornalismo on-line; Revista; Internet; Redes sociais; Newsweek; On-Line Joumalism; Magazine; Internet; Social Networks; Newsweek

This study aims to understand the performance of the U.S. magazine Newsweek on the internet, through the analysis of its on-line version (the website www.newsweek.com),and the observation of content produced by this vehicle in communities of three social networks (YouTube, Facebook and Twitter). Considering the recent crisis that affects the print joumalism market, with a significant decrease in movement of the product, this academic study aims to understand the attitude chosen by a magazine with the size and scope of Newsweek on newsstands, but relatively new in the internet. The proposal is to identify how this new media is being used in order to draw users attention to the brand, and what ways it provides to the joumalism and formatting the product — whether virtual or not