A persuasão implícita em memes: uma abordagem da Linguística Sistêmico-Funcional

Detalhes bibliográficos
Autor(a) principal: Silva, Leila Cristina da
Data de Publicação: 2019
Tipo de documento: Tese
Idioma: por
Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
Texto Completo: https://tede2.pucsp.br/handle/handle/22923
Resumo: The objective of this doctoral thesis is the critical examination of implicit persuasion and its occurrence in multimodal memes circulating on Facebook, focusing on the verb-visual relationship under the eyes of metaphor and metonymy. Metaphor permeates everyday life, not only in language but also in thought and action. Our common conceptual system, in terms of which we think and act, is fundamentally metaphorical in nature. The metonymy is considered fundamental in the construction of the verb-visual meaning, because besides being iconic, it is also a way for the representation of objects and events as well as abstract concepts. As an index, metonymy is a cognitive process that evokes a frame, allowing the addressee to infer the implicit content of the message through verb-visual cues, supported by its cultural knowledge and immediate context of communication. There is a relationship between metaphor and metonymy: all conceptual metaphors necessarily need underlying metonymizations. On the other hand, persuasion, according as participants must be convinced that they have not been convinced, tends to be highly implicit and to avoid the evaluative language normally associated with interpersonal meaning. Thus, persuasion depends largely on the shared value system, involving notions such as frame and intersubjectivity. Methodologically, this research relies on Visual Grammatical Sociosemiotics and Systemic-Functional Linguistics, with special attention to the notion of transitivity and apprasial. This thesis answers the following questions: (a) How is implicit persuasion made in verb-visual memes? (b) What is the function of metonymy and metaphor in this process? (c) How can Systemic Functional Linguistics through transitivity and apprasial contribute to the persuasive process of memes? The results show that implied persuasion in memes is made with the support of apprasial and transitivity resources, helping the producer to express his point of view indirectly while interacting with readers. The images complement the verbal meaning in the persuasive process through the conceptual metaphor, with the contribution of the conceptual metonymy that helps in the message capture, even in minute extensions of our data, because of its power to evoke the implicit message by the frame reader
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spelling Ikeda, Sumiko Nishitanihttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4293057E6Silva, Leila Cristina da2020-02-11T13:06:44Z2019-11-26Silva, Leila Cristina da. A persuasão implícita em memes: uma abordagem da Linguística Sistêmico-Funcional. 2019. 119 f. Tese (Doutorado em Linguística Aplicada e Estudos da Linguagem) - Programa de Estudos Pós-Graduados em Linguística Aplicada e Estudos da Linguagem, Pontifícia Universidade Católica de São Paulo, São Paulo, 2019.https://tede2.pucsp.br/handle/handle/22923The objective of this doctoral thesis is the critical examination of implicit persuasion and its occurrence in multimodal memes circulating on Facebook, focusing on the verb-visual relationship under the eyes of metaphor and metonymy. Metaphor permeates everyday life, not only in language but also in thought and action. Our common conceptual system, in terms of which we think and act, is fundamentally metaphorical in nature. The metonymy is considered fundamental in the construction of the verb-visual meaning, because besides being iconic, it is also a way for the representation of objects and events as well as abstract concepts. As an index, metonymy is a cognitive process that evokes a frame, allowing the addressee to infer the implicit content of the message through verb-visual cues, supported by its cultural knowledge and immediate context of communication. There is a relationship between metaphor and metonymy: all conceptual metaphors necessarily need underlying metonymizations. On the other hand, persuasion, according as participants must be convinced that they have not been convinced, tends to be highly implicit and to avoid the evaluative language normally associated with interpersonal meaning. Thus, persuasion depends largely on the shared value system, involving notions such as frame and intersubjectivity. Methodologically, this research relies on Visual Grammatical Sociosemiotics and Systemic-Functional Linguistics, with special attention to the notion of transitivity and apprasial. This thesis answers the following questions: (a) How is implicit persuasion made in verb-visual memes? (b) What is the function of metonymy and metaphor in this process? (c) How can Systemic Functional Linguistics through transitivity and apprasial contribute to the persuasive process of memes? The results show that implied persuasion in memes is made with the support of apprasial and transitivity resources, helping the producer to express his point of view indirectly while interacting with readers. The images complement the verbal meaning in the persuasive process through the conceptual metaphor, with the contribution of the conceptual metonymy that helps in the message capture, even in minute extensions of our data, because of its power to evoke the implicit message by the frame readerO objetivo desta tese de doutorado é o exame crítico da persuasão implícita e sua ocorrência em memes multimodais que circulam pelo Facebook, tendo como foco a relação verbo-visual sob o olhar da metáfora e da metonímia. A metáfora permeia a vida cotidiana, não somente na língua, mas também no pensamento e na ação. Nosso sistema conceitual comum, em termos do qual pensamos e agimos, é fundamentalmente metafórico por natureza. A metonímia é considerada fundamental na construção do significado verbo-visual, pois além de icônica, é também indicial tanto para representação de objetos e eventos quanto de conceitos abstratos. Como índice, a metonímia é um processo cognitivo que evoca um frame, permitindo ao endereçado inferir o conteúdo implícito da mensagem por meio de pistas verbo-visuais, com apoio do seu conhecimento cultural e do contexto imediato de comunicação. Há uma relação entre metáfora e metonímia: todas as metáforas conceptuais precisam necessariamente de metonimizações subjacentes. Por outro lado, a persuasão, na medida em que os participantes devem sentir-se convencidos de que não foram convencidos, tende a ser altamente implícita e a evitar a linguagem avaliativa normalmente associada ao significado interpessoal. Assim, a persuasão depende em grande parte do sistema de valores partilhados, envolvendo noções como frame e intersubjetividade. Metodologicamente, esta pesquisa conta com a Gramática Visual Sociossemiótica e com a Linguística Sistêmico-Funcional, com especial atenção à noção de transitividade e de avaliatividade. Esta tese responde às seguintes perguntas: (a) Como é feita a persuasão implícita em memes verbo-visuais? (b) Qual é o papel da metonímia e da metáfora nesse processo? (c) Como pode a Linguística Sistêmico-Funcional por meio da transitividade e da avaliatividade contribuir no processo persuasivo dos memes? Os resultados mostram que a persuasão implícita em memes realiza-se com o apoio dos recursos da avaliatividade e da transitividade, auxiliando o produtor a expressar seu ponto de vista de maneira indireta ao mesmo tempo em que interage com os leitores. As imagens complementam o significado verbal no processo persuasivo por meio da metáfora conceptual, contando para isso com contribuição da metonímia conceptual que auxilia na captação da mensagem, mesmo em extensões diminutas dos nossos dados, graças ao seu poder de evocar a mensagem implícita via frame do leitorConselho Nacional de Pesquisa e Desenvolvimento Científico e Tecnológico - CNPqCoordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPESapplication/pdfhttp://tede2.pucsp.br/tede/retrieve/51376/Leila%20Cristina%20da%20Silva.pdf.jpgporPontifícia Universidade Católica de São PauloPrograma de Estudos Pós-Graduados em Linguística Aplicada e Estudos da LinguagemPUC-SPBrasilFaculdade de Filosofia, Comunicação, Letras e ArtesMemesPersuasão (Retórica)MetáforaMultimodal memePersuasion (Rhetoric)MetaphorCNPQ::LINGUISTICA, LETRAS E ARTES::LINGUISTICA::LINGUISTICA APLICADAA persuasão implícita em memes: uma abordagem da Linguística Sistêmico-Funcionalinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesisinfo:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da PUC_SPinstname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPTEXTLeila Cristina da Silva.pdf.txtLeila Cristina da Silva.pdf.txtExtracted texttext/plain253947https://repositorio.pucsp.br/xmlui/bitstream/handle/22923/4/Leila%20Cristina%20da%20Silva.pdf.txt1ba9351deb7c2496d3be12d1e9918dbbMD54LICENSElicense.txtlicense.txttext/plain; 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dc.title.por.fl_str_mv A persuasão implícita em memes: uma abordagem da Linguística Sistêmico-Funcional
title A persuasão implícita em memes: uma abordagem da Linguística Sistêmico-Funcional
spellingShingle A persuasão implícita em memes: uma abordagem da Linguística Sistêmico-Funcional
Silva, Leila Cristina da
Memes
Persuasão (Retórica)
Metáfora
Multimodal meme
Persuasion (Rhetoric)
Metaphor
CNPQ::LINGUISTICA, LETRAS E ARTES::LINGUISTICA::LINGUISTICA APLICADA
title_short A persuasão implícita em memes: uma abordagem da Linguística Sistêmico-Funcional
title_full A persuasão implícita em memes: uma abordagem da Linguística Sistêmico-Funcional
title_fullStr A persuasão implícita em memes: uma abordagem da Linguística Sistêmico-Funcional
title_full_unstemmed A persuasão implícita em memes: uma abordagem da Linguística Sistêmico-Funcional
title_sort A persuasão implícita em memes: uma abordagem da Linguística Sistêmico-Funcional
author Silva, Leila Cristina da
author_facet Silva, Leila Cristina da
author_role author
dc.contributor.advisor1.fl_str_mv Ikeda, Sumiko Nishitani
dc.contributor.authorLattes.fl_str_mv http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4293057E6
dc.contributor.author.fl_str_mv Silva, Leila Cristina da
contributor_str_mv Ikeda, Sumiko Nishitani
dc.subject.por.fl_str_mv Memes
Persuasão (Retórica)
Metáfora
topic Memes
Persuasão (Retórica)
Metáfora
Multimodal meme
Persuasion (Rhetoric)
Metaphor
CNPQ::LINGUISTICA, LETRAS E ARTES::LINGUISTICA::LINGUISTICA APLICADA
dc.subject.eng.fl_str_mv Multimodal meme
Persuasion (Rhetoric)
Metaphor
dc.subject.cnpq.fl_str_mv CNPQ::LINGUISTICA, LETRAS E ARTES::LINGUISTICA::LINGUISTICA APLICADA
description The objective of this doctoral thesis is the critical examination of implicit persuasion and its occurrence in multimodal memes circulating on Facebook, focusing on the verb-visual relationship under the eyes of metaphor and metonymy. Metaphor permeates everyday life, not only in language but also in thought and action. Our common conceptual system, in terms of which we think and act, is fundamentally metaphorical in nature. The metonymy is considered fundamental in the construction of the verb-visual meaning, because besides being iconic, it is also a way for the representation of objects and events as well as abstract concepts. As an index, metonymy is a cognitive process that evokes a frame, allowing the addressee to infer the implicit content of the message through verb-visual cues, supported by its cultural knowledge and immediate context of communication. There is a relationship between metaphor and metonymy: all conceptual metaphors necessarily need underlying metonymizations. On the other hand, persuasion, according as participants must be convinced that they have not been convinced, tends to be highly implicit and to avoid the evaluative language normally associated with interpersonal meaning. Thus, persuasion depends largely on the shared value system, involving notions such as frame and intersubjectivity. Methodologically, this research relies on Visual Grammatical Sociosemiotics and Systemic-Functional Linguistics, with special attention to the notion of transitivity and apprasial. This thesis answers the following questions: (a) How is implicit persuasion made in verb-visual memes? (b) What is the function of metonymy and metaphor in this process? (c) How can Systemic Functional Linguistics through transitivity and apprasial contribute to the persuasive process of memes? The results show that implied persuasion in memes is made with the support of apprasial and transitivity resources, helping the producer to express his point of view indirectly while interacting with readers. The images complement the verbal meaning in the persuasive process through the conceptual metaphor, with the contribution of the conceptual metonymy that helps in the message capture, even in minute extensions of our data, because of its power to evoke the implicit message by the frame reader
publishDate 2019
dc.date.issued.fl_str_mv 2019-11-26
dc.date.accessioned.fl_str_mv 2020-02-11T13:06:44Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/doctoralThesis
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dc.identifier.citation.fl_str_mv Silva, Leila Cristina da. A persuasão implícita em memes: uma abordagem da Linguística Sistêmico-Funcional. 2019. 119 f. Tese (Doutorado em Linguística Aplicada e Estudos da Linguagem) - Programa de Estudos Pós-Graduados em Linguística Aplicada e Estudos da Linguagem, Pontifícia Universidade Católica de São Paulo, São Paulo, 2019.
dc.identifier.uri.fl_str_mv https://tede2.pucsp.br/handle/handle/22923
identifier_str_mv Silva, Leila Cristina da. A persuasão implícita em memes: uma abordagem da Linguística Sistêmico-Funcional. 2019. 119 f. Tese (Doutorado em Linguística Aplicada e Estudos da Linguagem) - Programa de Estudos Pós-Graduados em Linguística Aplicada e Estudos da Linguagem, Pontifícia Universidade Católica de São Paulo, São Paulo, 2019.
url https://tede2.pucsp.br/handle/handle/22923
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dc.publisher.program.fl_str_mv Programa de Estudos Pós-Graduados em Linguística Aplicada e Estudos da Linguagem
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dc.publisher.country.fl_str_mv Brasil
dc.publisher.department.fl_str_mv Faculdade de Filosofia, Comunicação, Letras e Artes
publisher.none.fl_str_mv Pontifícia Universidade Católica de São Paulo
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