A inclusão das crianças com deficiência em peças publicitárias

• Autor(a) principal: Coletti, Amanda Christina Pereira
• Data de Publicação: 2023
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://repositorio.pucsp.br/jspui/handle/handle/40936
• topic: CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO; Crianças com deficiência; Inclusão social; Comunicação; Pluralidade; Publicidade; Children with disabilities; Social inclusion; Communication; Diversity; Advertising

The present research project aimed to develop a study on the importance of social inclusion and representation of social diversity, with an emphasis on children with disabilities. In this way, we sought to understand how society and cultural environment influence social behavior and how advertising can contribute to the creation of a more inclusive environment. We selected a body of advertisements to create a foundation for understanding the importance of this representation. We contextualized the concepts and uses of advertising in relation to the child audience, as well as identified the characteristics of these narratives, understanding how identity and consumption communicate. To provide a concise foundation on the topic, the methodology used is a literature review with the goal of comprehending the discourse and advertising communication focused on social inclusion and children with disabilities, the subject of this research, providing a theoretical basis for the research conducted. This foundation allowed us to position the study within the existing context, identify gaps in current knowledge, and establish the significance of this research