Do corpo desmedido ao corpo ultramedido: a revisão do corpo na Revista Veja de 1968 a 2010

• Autor(a) principal: Garrini, Selma Peleias Felerico
• Data de Publicação: 2010
• Tipo de documento: Tese
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://tede2.pucsp.br/handle/handle/4224
• topic: Corpo ultramedido; Culto ao corpo; Beleza feminina; Revista Veja; Ultrashapely body; Cult of the body; Feminine beauty; Veja Newsmagazine; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

Considering that the newsmagazine Veja is a publication of general interest and of main circulation in Brazil and that it has also been a handbook of socio-cultural behaviour since the 1960s., we chose as the object of this research the image of the female body and its meanings liable to be analysed in the cover reports of Veja Magazine which deal with the cult of the body, since its creation on 11th September 1968 to 2010. Which is the image of the female body that Veja has edited in the course of its 42 years of existence? This is the problem we discuss in this work. Based on this topic, there are other questions which guide this investigation: Which bodies have been excluded by the magazine, from its creation in 1968 until nowadays? Which corporal marks and meanings are codified in the media discourse of Veja? Which corporal features does the magazine reveal and depict? The general objective is to analyse the aesthetic metamorphoses gone trough by the manners of dealing with the body in this weekly newsmagazine and also to verify the way in which the newsmagazine constructed its dialogue with its readers. The specific objectives are: to register and to categorize the different types of bodies which have been presented in Veja, since the beginning of its publication and to identify which models are left out. The central hypothesis of this research is the fact that in media discourse there is no ideal of standardized body, but an unshapely body, normalized by such discourse, in accordance with the social customs and the consumption practices of each period of history, taking into consideration that the corporal spectacularization of Brazilian society is depicted, dissected, observed and dictated by Veja. To accompany the alterations of the bodies and to identify the transforming signs of the feminine image in Brazilian society, the corpus is compounded of 56 Veja covers and the respective cover reports which have as a central subject matter the cult of the body. The methodology of the research went through the following order: bibliographical revision in order to select theoretical bases concerning the question which is proposed in this work and documentary research in order to analyse the images of the body. This work offers the possibility of contributing to the new body studies in the field of Communication and to the analysis of the meanings of the body and behaviour images in Brazil´ s recent history