Uma contribuição ao estudo da relação entre cultura e racionalidade sob a ótica das atitudes e comportamentos econômicos e financeiros: estudo empírico utilizando a Pesquisa Mundial de Valores para o Brasil (Onda 6, 2014)

• Autor(a) principal: Nardy, André
• Data de Publicação: 2018
• Tipo de documento: Tese
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://tede2.pucsp.br/handle/handle/21352
• topic: Cultura - Aspectos econômicos; Pesquisa Mundial de Valores; Consumidores - Atitudes; Capital social; Culture - Economic aspects; Economic attitudes; World Values Survey; Capital stock; CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO

The objective of this work is to contribute to the discussion of culture as an independent variable in Finance. The relationship between economic and financial attitudes and conceptual models of culture is analyzed; so as the relationship between financial behaviors of saving and borrowing and conceptual models of culture, from the Brazilian sample of the World Values Survey in its last available wave (2014). Individuals are considered as social agents and their context is considered in this analysis. The models of culture tested are based on the literature of anthropology, sociology, psychology, finance and economics: Religious denomination, Religious practices, Practices and denominations, Religious values and denominations, Schwartz personal values scale and Capitalist Culture and Hierarchism. Binary logistic regression is used as the main analysis tool. There is evidence of a Protestant ethic for attitude toward work and wealth generation for the individuals of this denomination, in different models, even in a historically Catholic society such as Brazil. The same is not true for evangelicals. Social capital, in its dimensions of trust in group, network connectivity and cooperation also present statistical significance in the lastly mentioned model. Hierarchism presents little evidence of contributing to the understanding of attitudes and behaviors analyzed