O culto à beleza e à juventude: uma análise da expansão dos serviços de beleza e a sua importância para a geração de empregos no setor de fitness no Brasil
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Tipo de documento: | Tese |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da PUC_SP |
Texto Completo: | https://tede2.pucsp.br/handle/handle/20917 |
Resumo: | This doctoral thesis aims to study the labor market of professionals dedicated to achieving the ideal of feminine and masculine beauty in their contemporary expressions. The research problematization circulates around the necessary competencies that are required for the exercise of the Physical Education and Fitness profession and if the country is prepared to provide due and responsible training to them. The guiding hypotheses of the work are the illegal exercise of the profession and the need to update the training of the Physical Education and Fitness professionals, a delayed and expensive training, and there are no resources for the country to support it. The justifications for the accomplishment of the work are four: 1) the fact that the labor market is responsible for the income of the majority of the population and for their life chances; 2) the fact that beauty services were not hit by the crisis; 3) the illegal exercise of the profession; and 4) the participation of the beauty services sector in the Brazilian Gross Domestic Product (GDP). The general objectives are to analyze the labor market of beauty service providers, especially those trained in Physical Education, to demonstrate their expansion, the professional skills required and the economic and social importance of these services. It is therefore a question of identifying in these professionals, if in the moments of crisis, these professionals faced some difficulty for the clients conquest. The specific objectives are: 1) To verify that instructors of academies, as professionals in the field and possessing the required professional skills, perceive the profession as promising in the labor market; 2) Justify the data according to the one raised in the current research. As for the methodology, the data that base this research were obtained through semi-structured interviews whose content should confirm or not the guiding hypotheses of the work already mentioned. Regarding the conclusions, with the outcome of the research, it is noticed that the professionals interviewed despite the difficulties that the sector presents, do not think of abandoning the branch as they consider it profitable and promising |
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Lazzareschi, Noêmiahttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4561370D9Montalvão, Sérgio Aguiar2018-03-21T12:12:07Z2018-02-21Montalvão, Sérgio Aguiar. O culto à beleza e à juventude: uma análise da expansão dos serviços de beleza e a sua importância para a geração de empregos no setor de fitness no Brasil. 2017. 205 f. Tese (Doutorado em Ciências Sociais) - Programa de Estudos Pós-Graduados em Ciências Sociais, Pontifícia Universidade Católica de São Paulo, São Paulo, 2017.https://tede2.pucsp.br/handle/handle/20917This doctoral thesis aims to study the labor market of professionals dedicated to achieving the ideal of feminine and masculine beauty in their contemporary expressions. The research problematization circulates around the necessary competencies that are required for the exercise of the Physical Education and Fitness profession and if the country is prepared to provide due and responsible training to them. The guiding hypotheses of the work are the illegal exercise of the profession and the need to update the training of the Physical Education and Fitness professionals, a delayed and expensive training, and there are no resources for the country to support it. The justifications for the accomplishment of the work are four: 1) the fact that the labor market is responsible for the income of the majority of the population and for their life chances; 2) the fact that beauty services were not hit by the crisis; 3) the illegal exercise of the profession; and 4) the participation of the beauty services sector in the Brazilian Gross Domestic Product (GDP). The general objectives are to analyze the labor market of beauty service providers, especially those trained in Physical Education, to demonstrate their expansion, the professional skills required and the economic and social importance of these services. It is therefore a question of identifying in these professionals, if in the moments of crisis, these professionals faced some difficulty for the clients conquest. The specific objectives are: 1) To verify that instructors of academies, as professionals in the field and possessing the required professional skills, perceive the profession as promising in the labor market; 2) Justify the data according to the one raised in the current research. As for the methodology, the data that base this research were obtained through semi-structured interviews whose content should confirm or not the guiding hypotheses of the work already mentioned. Regarding the conclusions, with the outcome of the research, it is noticed that the professionals interviewed despite the difficulties that the sector presents, do not think of abandoning the branch as they consider it profitable and promisingEsta tese de doutorado tem como objetivo estudar o mercado de trabalho dos profissionais dedicados à realização do ideal de beleza feminina e masculina em suas expressões contemporâneas. A problematização da pesquisa circula em torno das competências necessárias que são exigidas para o exercício da profissão de Educação Física e Fitness e se o país está preparado para fornecer a formação devida e responsável a eles. As hipóteses norteadoras do trabalho são o exercício ilegal da profissão e a necessidade da atualização da formação dos profissionais de Educação Física e Fitness, formação demorada e cara, não havendo recursos para o país sustentá-la. As justificativas para a realização do trabalho são quatro: 1) O fato do mercado de trabalho ser responsável pela renda da maioria da população e por suas oportunidades de vida; 2) o fato de os serviços de beleza não terem sido atingidos pela crise; 3) o exercício ilegal da profissão; e 4) a participação do setor dos serviços de beleza no Produto Interno Bruto (PIB) brasileiro. Os objetivos gerais são analisar o mercado de trabalho dos prestadores de serviços de beleza, sobretudo dos formados em Educação Física, para demonstrar a sua expansão, as competências profissionais requeridas e a importância econômica e social desses serviços. Trata-se, portanto, de identificar nestes profissionais, se nos momentos de crise, esses profissionais enfrentaram alguma dificuldade para a conquista de clientes. Os objetivos específicos são: 1) Verificar se os instrutores de academias, como profissionais da área e possuidores das competências profissionais requeridas, percebem a profissão como promissora no mercado de trabalho; 2) Justificar os dados de acordo com o levantado na atual pesquisa. Quanto à metodologia, os dados que fundamentam esta pesquisa foram obtidos por meio de entrevistas semiestruturadas cujo conteúdo deverá confirmar ou não as hipóteses norteadoras do trabalho já mencionadas. Quanto às conclusões, com o desfecho da pesquisa, percebe-se que os profissionais entrevistados apesar das dificuldades que o setor apresenta, não pensam em abandonar o ramo por considerarem-no rentável e promissorapplication/pdfhttp://tede2.pucsp.br/tede/retrieve/44984/S%c3%a9rgio%20Aguiar%20Montalv%c3%a3o.pdf.jpgporPontifícia Universidade Católica de São PauloPrograma de Estudos Pós-Graduados em Ciências SociaisPUC-SPBrasilFaculdade de Ciências SociaisServiços de belezaGeração de empregosSetor fitnessBeauty servicesGeneration of jobsFitness sectorCNPQ::CIENCIAS SOCIAIS APLICADASO culto à beleza e à juventude: uma análise da expansão dos serviços de beleza e a sua importância para a geração de empregos no setor de fitness no Brasilinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesisinfo:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da PUC_SPinstname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPTEXTSérgio Aguiar Montalvão.pdf.txtSérgio Aguiar Montalvão.pdf.txtExtracted texttext/plain471217https://repositorio.pucsp.br/xmlui/bitstream/handle/20917/4/S%c3%a9rgio%20Aguiar%20Montalv%c3%a3o.pdf.txtdb0469202c6fc2d5227d74d5892a3540MD54LICENSElicense.txtlicense.txttext/plain; charset=utf-82165https://repositorio.pucsp.br/xmlui/bitstream/handle/20917/1/license.txtbd3efa91386c1718a7f26a329fdcb468MD51ORIGINALSérgio Aguiar Montalvão.pdfSérgio Aguiar Montalvão.pdfapplication/pdf1465921https://repositorio.pucsp.br/xmlui/bitstream/handle/20917/2/S%c3%a9rgio%20Aguiar%20Montalv%c3%a3o.pdfd44efba209b846f1bec9747da489ca3bMD52THUMBNAILSérgio Aguiar Montalvão.pdf.jpgSérgio Aguiar Montalvão.pdf.jpgGenerated Thumbnailimage/jpeg1943https://repositorio.pucsp.br/xmlui/bitstream/handle/20917/3/S%c3%a9rgio%20Aguiar%20Montalv%c3%a3o.pdf.jpgcc73c4c239a4c332d642ba1e7c7a9fb2MD53handle/209172022-04-28 12:26:36.072oai:repositorio.pucsp.br: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Biblioteca Digital de Teses e Dissertaçõeshttps://sapientia.pucsp.br/https://sapientia.pucsp.br/oai/requestbngkatende@pucsp.br||rapassi@pucsp.bropendoar:2022-04-28T15:26:36Biblioteca Digital de Teses e Dissertações da PUC_SP - Pontifícia Universidade Católica de São Paulo (PUC-SP)false |
dc.title.por.fl_str_mv |
O culto à beleza e à juventude: uma análise da expansão dos serviços de beleza e a sua importância para a geração de empregos no setor de fitness no Brasil |
title |
O culto à beleza e à juventude: uma análise da expansão dos serviços de beleza e a sua importância para a geração de empregos no setor de fitness no Brasil |
spellingShingle |
O culto à beleza e à juventude: uma análise da expansão dos serviços de beleza e a sua importância para a geração de empregos no setor de fitness no Brasil Montalvão, Sérgio Aguiar Serviços de beleza Geração de empregos Setor fitness Beauty services Generation of jobs Fitness sector CNPQ::CIENCIAS SOCIAIS APLICADAS |
title_short |
O culto à beleza e à juventude: uma análise da expansão dos serviços de beleza e a sua importância para a geração de empregos no setor de fitness no Brasil |
title_full |
O culto à beleza e à juventude: uma análise da expansão dos serviços de beleza e a sua importância para a geração de empregos no setor de fitness no Brasil |
title_fullStr |
O culto à beleza e à juventude: uma análise da expansão dos serviços de beleza e a sua importância para a geração de empregos no setor de fitness no Brasil |
title_full_unstemmed |
O culto à beleza e à juventude: uma análise da expansão dos serviços de beleza e a sua importância para a geração de empregos no setor de fitness no Brasil |
title_sort |
O culto à beleza e à juventude: uma análise da expansão dos serviços de beleza e a sua importância para a geração de empregos no setor de fitness no Brasil |
author |
Montalvão, Sérgio Aguiar |
author_facet |
Montalvão, Sérgio Aguiar |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Lazzareschi, Noêmia |
dc.contributor.authorLattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4561370D9 |
dc.contributor.author.fl_str_mv |
Montalvão, Sérgio Aguiar |
contributor_str_mv |
Lazzareschi, Noêmia |
dc.subject.por.fl_str_mv |
Serviços de beleza Geração de empregos Setor fitness |
topic |
Serviços de beleza Geração de empregos Setor fitness Beauty services Generation of jobs Fitness sector CNPQ::CIENCIAS SOCIAIS APLICADAS |
dc.subject.eng.fl_str_mv |
Beauty services Generation of jobs Fitness sector |
dc.subject.cnpq.fl_str_mv |
CNPQ::CIENCIAS SOCIAIS APLICADAS |
description |
This doctoral thesis aims to study the labor market of professionals dedicated to achieving the ideal of feminine and masculine beauty in their contemporary expressions. The research problematization circulates around the necessary competencies that are required for the exercise of the Physical Education and Fitness profession and if the country is prepared to provide due and responsible training to them. The guiding hypotheses of the work are the illegal exercise of the profession and the need to update the training of the Physical Education and Fitness professionals, a delayed and expensive training, and there are no resources for the country to support it. The justifications for the accomplishment of the work are four: 1) the fact that the labor market is responsible for the income of the majority of the population and for their life chances; 2) the fact that beauty services were not hit by the crisis; 3) the illegal exercise of the profession; and 4) the participation of the beauty services sector in the Brazilian Gross Domestic Product (GDP). The general objectives are to analyze the labor market of beauty service providers, especially those trained in Physical Education, to demonstrate their expansion, the professional skills required and the economic and social importance of these services. It is therefore a question of identifying in these professionals, if in the moments of crisis, these professionals faced some difficulty for the clients conquest. The specific objectives are: 1) To verify that instructors of academies, as professionals in the field and possessing the required professional skills, perceive the profession as promising in the labor market; 2) Justify the data according to the one raised in the current research. As for the methodology, the data that base this research were obtained through semi-structured interviews whose content should confirm or not the guiding hypotheses of the work already mentioned. Regarding the conclusions, with the outcome of the research, it is noticed that the professionals interviewed despite the difficulties that the sector presents, do not think of abandoning the branch as they consider it profitable and promising |
publishDate |
2018 |
dc.date.accessioned.fl_str_mv |
2018-03-21T12:12:07Z |
dc.date.issued.fl_str_mv |
2018-02-21 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/doctoralThesis |
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doctoralThesis |
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publishedVersion |
dc.identifier.citation.fl_str_mv |
Montalvão, Sérgio Aguiar. O culto à beleza e à juventude: uma análise da expansão dos serviços de beleza e a sua importância para a geração de empregos no setor de fitness no Brasil. 2017. 205 f. Tese (Doutorado em Ciências Sociais) - Programa de Estudos Pós-Graduados em Ciências Sociais, Pontifícia Universidade Católica de São Paulo, São Paulo, 2017. |
dc.identifier.uri.fl_str_mv |
https://tede2.pucsp.br/handle/handle/20917 |
identifier_str_mv |
Montalvão, Sérgio Aguiar. O culto à beleza e à juventude: uma análise da expansão dos serviços de beleza e a sua importância para a geração de empregos no setor de fitness no Brasil. 2017. 205 f. Tese (Doutorado em Ciências Sociais) - Programa de Estudos Pós-Graduados em Ciências Sociais, Pontifícia Universidade Católica de São Paulo, São Paulo, 2017. |
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Pontifícia Universidade Católica de São Paulo |
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PUC-SP |
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Brasil |
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Pontifícia Universidade Católica de São Paulo |
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