A Galáxia de Zuckerberg e a formação do narrador eletrônico

• Autor(a) principal: Marin, Davi Junqueira
• Data de Publicação: 2018
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://tede2.pucsp.br/handle/handle/21629
• topic: Narrador; Galáxia; Mŷthos; Glocalização; Computadores e civilização; Narrator; Galaxy; Glocalization; Computers and civilization; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

The present dissertation aims to arrive at a concept of narrator that embraces all the complexity of electronic networks writing. In order to do so, Facebook was chosen as an object of study to illustrate the rationale presented together with the concepts debated not only by their amplitude in terms of diversity of use, but as a product that also symbolizes some unanimity in our research context within an even larger environment, which we call here the Galaxy of Zuckerberg in the wake of the works of Marshal McLuhan. Since Walter Benjamin establishes his criticism in The narrator, we seek an analysis of classic concepts from the typographic universe brought by authors such as Paul Ricoeur, mainly, and Gérard Genette and Roland Barthes in the background, along with Todorov. Although our chronology of work beeing ultra contemporary and very current, the debate of concepts goes back to classical antiquity, the Middle Ages and modern times marked by the emergence of the Gutenberg press, when begins the process Benjamin will call death of the experience or death of the narrator. In illustrating the analysis of what we are calling networked writing, of real time narrative through examples drawn from Facebook profiles, we mark the birth of this new media galaxy emerging at the apex of the twentieth century and that made the typography mature while shining at the same time new mechanical-electrical techniques of reproduction of arts and storytelling, or artificial reproduction of experience, as Benjamin puts it. Thus, by pairing great authors in their great works, such as McLuhan and Benjamin, we get an overview of what can be the new electronic age precisely from the study of the transposition of the mŷthos in Paul Ricoeur, through concepts such as point of view and time in the composition of narratives. The central idea is that new faces do not change old habits and that although new media bring in its core the need to review themes and conceptual updates, the core of questions and habits are timeless and always obey the same structure, regardless of their context or their technological support. Concluding poetically as the question is worked in the same way through the course, we will agree with Walter Benjamin on the death of the narrator, but we will also agree with Marshal McLuhan in saying that he may be reborn in his new global village