A eficácia persuasiva do discurso iurdiano: uma leitura psicanalítica
Autor(a) principal: | |
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Data de Publicação: | 2015 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da PUC_SP |
Texto Completo: | https://tede2.pucsp.br/handle/handle/15455 |
Resumo: | The aim of this study was to investigate the effectiveness of persuasive iurdiano speech at a psychoanalytic reading. First, it described the history of Protestantism in Brazil, the origin and characteristics of the Pentecostal movement to get the understanding of neo-Pentecostalism, highlighting the Universal Church of the Kingdom of God (UCKG) as the top of the movement and therefore of great expression and interest to this study. Later, he sought to examine ways to persuade through the study of rhetoric and the understanding of how it works basically the effective religious discourse. That being said, it was possible to look into the materials gathered from various media of the universe related to the UCKG for conducting a iurdiano religious speech content analysis in order to understand the persuasive process of each content. It was suggested a triad, later thought to the analysis of the material, which is entitled as systematic persuasion strategy, aimed at a more rational aspect of the analysis. Finally, a thorough psychoanalytic reading of the triad that led us to understand that persuasion has effectiveness because it touches on the emotions of people, in addition to addressing the importance of religious experience within groups, important device in understanding the proposed theme. The speech is addressed mainly to the helpless condition clearly spelled out by Freud, making the discussion extremely current to understand the effectiveness of persuasion in every speech and possible justifications for the accession of the individual to religious discourse |
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Mezan, RenatoBalan, Bruna Anselmo Oliveira2016-04-28T20:39:11Z2015-10-302015-10-16Balan, Bruna Anselmo Oliveira. The persuasive effectiveness of the iurdiano speech: a psychoanalytic reading. 2015. 158 f. Dissertação (Mestrado em Psicologia) - Pontifícia Universidade Católica de São Paulo, São Paulo, 2015.https://tede2.pucsp.br/handle/handle/15455The aim of this study was to investigate the effectiveness of persuasive iurdiano speech at a psychoanalytic reading. First, it described the history of Protestantism in Brazil, the origin and characteristics of the Pentecostal movement to get the understanding of neo-Pentecostalism, highlighting the Universal Church of the Kingdom of God (UCKG) as the top of the movement and therefore of great expression and interest to this study. Later, he sought to examine ways to persuade through the study of rhetoric and the understanding of how it works basically the effective religious discourse. That being said, it was possible to look into the materials gathered from various media of the universe related to the UCKG for conducting a iurdiano religious speech content analysis in order to understand the persuasive process of each content. It was suggested a triad, later thought to the analysis of the material, which is entitled as systematic persuasion strategy, aimed at a more rational aspect of the analysis. Finally, a thorough psychoanalytic reading of the triad that led us to understand that persuasion has effectiveness because it touches on the emotions of people, in addition to addressing the importance of religious experience within groups, important device in understanding the proposed theme. The speech is addressed mainly to the helpless condition clearly spelled out by Freud, making the discussion extremely current to understand the effectiveness of persuasion in every speech and possible justifications for the accession of the individual to religious discourseO objetivo deste estudo foi investigar a eficácia persuasiva do discurso iurdiano em uma leitura psicanalítica. Primeiramente, foi descrita a história do protestantismo no Brasil, a origem e características do movimento pentecostal para chegarmos à compreensão do neopentecostalismo, destacando a Igreja Universal do Reino de Deus (IURD) como sendo a principal desse movimento e, portanto, de grande expressão e interesse para o presente trabalho. Posteriormente, buscou-se analisar os meios para se persuadir através do estudo da retórica e o entendimento de como funciona, basicamente, o discurso religioso eficaz. Isso posto, foi possível debruçar sobre os materiais coletados de diversas mídias do universo relacionado à IURD para a realização de uma análise de conteúdo do discurso religioso iurdiano, a fim de depreendermos o processo persuasivo de cada conteúdo. Sugeriu-se uma tríade, pensada posteriormente à análise do material, que faz jus como estratégia de persuasão sistematizada, voltada a um aspecto mais racional da análise. Por último, uma leitura psicanalítica aprofundada da tríade que nos levou a compreender que a persuasão possui eficácia, porque toca nas emoções das pessoas, além de abordar a importância da experiência religiosa dentro dos grupos, dispositivo também importante na compreensão da temática proposta. O discurso se dirige, sobretudo, à condição de desamparo devidamente explicitada por Freud, tornando a discussão extremamente atual para se entender a eficácia da persuasão em cada discurso e possíveis justificativas para a adesão do indivíduo ao discurso religiosoCoordenação de Aperfeiçoamento de Pessoal de Nível Superiorapplication/pdfhttp://tede2.pucsp.br/tede/retrieve/32320/Bruna%20Anselmo%20Oliveira%20Balan.pdf.jpgporPontifícia Universidade Católica de São PauloPrograma de Estudos Pós-Graduados em Psicologia: Psicologia ClínicaPUC-SPBRPsicologiaPersuasãoPsicanáliseIgreja Universal do Reino de DeusRetóricaPersuasionPsychoanalysisUniversal Church of the Kingdom of GodRhetoricCNPQ::CIENCIAS HUMANAS::PSICOLOGIAA eficácia persuasiva do discurso iurdiano: uma leitura psicanalíticaThe persuasive effectiveness of the iurdiano speech: a psychoanalytic readinginfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da PUC_SPinstname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPTEXTBruna Anselmo Oliveira Balan.pdf.txtBruna Anselmo Oliveira Balan.pdf.txtExtracted texttext/plain381820https://repositorio.pucsp.br/xmlui/bitstream/handle/15455/3/Bruna%20Anselmo%20Oliveira%20Balan.pdf.txtb54a97c896d623edf66608a055b5b294MD53ORIGINALBruna Anselmo Oliveira Balan.pdfapplication/pdf1405704https://repositorio.pucsp.br/xmlui/bitstream/handle/15455/1/Bruna%20Anselmo%20Oliveira%20Balan.pdfeef093c4e30437a57eee06c89a5d1c7bMD51THUMBNAILBruna Anselmo Oliveira Balan.pdf.jpgBruna Anselmo Oliveira Balan.pdf.jpgGenerated Thumbnailimage/jpeg1943https://repositorio.pucsp.br/xmlui/bitstream/handle/15455/2/Bruna%20Anselmo%20Oliveira%20Balan.pdf.jpgcc73c4c239a4c332d642ba1e7c7a9fb2MD52handle/154552022-04-28 13:24:19.029oai:repositorio.pucsp.br:handle/15455Biblioteca Digital de Teses e Dissertaçõeshttps://sapientia.pucsp.br/https://sapientia.pucsp.br/oai/requestbngkatende@pucsp.br||rapassi@pucsp.bropendoar:2022-04-28T16:24:19Biblioteca Digital de Teses e Dissertações da PUC_SP - Pontifícia Universidade Católica de São Paulo (PUC-SP)false |
dc.title.por.fl_str_mv |
A eficácia persuasiva do discurso iurdiano: uma leitura psicanalítica |
dc.title.alternative.eng.fl_str_mv |
The persuasive effectiveness of the iurdiano speech: a psychoanalytic reading |
title |
A eficácia persuasiva do discurso iurdiano: uma leitura psicanalítica |
spellingShingle |
A eficácia persuasiva do discurso iurdiano: uma leitura psicanalítica Balan, Bruna Anselmo Oliveira Persuasão Psicanálise Igreja Universal do Reino de Deus Retórica Persuasion Psychoanalysis Universal Church of the Kingdom of God Rhetoric CNPQ::CIENCIAS HUMANAS::PSICOLOGIA |
title_short |
A eficácia persuasiva do discurso iurdiano: uma leitura psicanalítica |
title_full |
A eficácia persuasiva do discurso iurdiano: uma leitura psicanalítica |
title_fullStr |
A eficácia persuasiva do discurso iurdiano: uma leitura psicanalítica |
title_full_unstemmed |
A eficácia persuasiva do discurso iurdiano: uma leitura psicanalítica |
title_sort |
A eficácia persuasiva do discurso iurdiano: uma leitura psicanalítica |
author |
Balan, Bruna Anselmo Oliveira |
author_facet |
Balan, Bruna Anselmo Oliveira |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Mezan, Renato |
dc.contributor.author.fl_str_mv |
Balan, Bruna Anselmo Oliveira |
contributor_str_mv |
Mezan, Renato |
dc.subject.por.fl_str_mv |
Persuasão Psicanálise Igreja Universal do Reino de Deus Retórica |
topic |
Persuasão Psicanálise Igreja Universal do Reino de Deus Retórica Persuasion Psychoanalysis Universal Church of the Kingdom of God Rhetoric CNPQ::CIENCIAS HUMANAS::PSICOLOGIA |
dc.subject.eng.fl_str_mv |
Persuasion Psychoanalysis Universal Church of the Kingdom of God Rhetoric |
dc.subject.cnpq.fl_str_mv |
CNPQ::CIENCIAS HUMANAS::PSICOLOGIA |
description |
The aim of this study was to investigate the effectiveness of persuasive iurdiano speech at a psychoanalytic reading. First, it described the history of Protestantism in Brazil, the origin and characteristics of the Pentecostal movement to get the understanding of neo-Pentecostalism, highlighting the Universal Church of the Kingdom of God (UCKG) as the top of the movement and therefore of great expression and interest to this study. Later, he sought to examine ways to persuade through the study of rhetoric and the understanding of how it works basically the effective religious discourse. That being said, it was possible to look into the materials gathered from various media of the universe related to the UCKG for conducting a iurdiano religious speech content analysis in order to understand the persuasive process of each content. It was suggested a triad, later thought to the analysis of the material, which is entitled as systematic persuasion strategy, aimed at a more rational aspect of the analysis. Finally, a thorough psychoanalytic reading of the triad that led us to understand that persuasion has effectiveness because it touches on the emotions of people, in addition to addressing the importance of religious experience within groups, important device in understanding the proposed theme. The speech is addressed mainly to the helpless condition clearly spelled out by Freud, making the discussion extremely current to understand the effectiveness of persuasion in every speech and possible justifications for the accession of the individual to religious discourse |
publishDate |
2015 |
dc.date.available.fl_str_mv |
2015-10-30 |
dc.date.issued.fl_str_mv |
2015-10-16 |
dc.date.accessioned.fl_str_mv |
2016-04-28T20:39:11Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Balan, Bruna Anselmo Oliveira. The persuasive effectiveness of the iurdiano speech: a psychoanalytic reading. 2015. 158 f. Dissertação (Mestrado em Psicologia) - Pontifícia Universidade Católica de São Paulo, São Paulo, 2015. |
dc.identifier.uri.fl_str_mv |
https://tede2.pucsp.br/handle/handle/15455 |
identifier_str_mv |
Balan, Bruna Anselmo Oliveira. The persuasive effectiveness of the iurdiano speech: a psychoanalytic reading. 2015. 158 f. Dissertação (Mestrado em Psicologia) - Pontifícia Universidade Católica de São Paulo, São Paulo, 2015. |
url |
https://tede2.pucsp.br/handle/handle/15455 |
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por |
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Pontifícia Universidade Católica de São Paulo |
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Programa de Estudos Pós-Graduados em Psicologia: Psicologia Clínica |
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PUC-SP |
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BR |
dc.publisher.department.fl_str_mv |
Psicologia |
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Pontifícia Universidade Católica de São Paulo |
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