Comunicação e antropologia por meio da imagem técnica

• Autor(a) principal: Oliveira, Renata Miranda de
• Data de Publicação: 2007
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://tede2.pucsp.br/handle/handle/4971
• topic: Fotografia; Antropologia; Pierre Verger; Comunicação; Verger, Pierre -- 1902-1996; Antropologia visual; Fotografia em etnologia; Picture; Anthropology; Pierre Verger; Communication; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

This paper had the objective of evaluating how the communicative relationships generated by the photographic sign can be associated to the knowledge production in Anthropology. In general, the Social sciences base on the argument of self-referenciality of the picture to do of her a resource of data production and inferences of hypotheses. However, we know that the communicative possibilities of the image extrapolate that objectivity character. Being like this, we looked for to understand the degree and the nature of the information produced starting from different arrangements photographic signs. The analysis corpus was delimited in the photographer s work and ethnographer Pierre Verger. Her choice is due to the congregation of existent lines in the pictures that, now they send to the ethnography in search of the scientific speech, for now to the photographer building messages with wider communicative objectives. It is fallen back upon the discrimination semiotics of the composition of the image in order to observe his way of performance as element, at the same time, methodological and epistemological. It was possible to observe as the different strategies of construction of the photographic sign determine her communication and complexity of information, and like this to relate them the some parameters that orientate the knowledge production in Anthropology. There are some images, built starting from a more conventional presentation; it establishes an adaptation relationship to the inaugural scientific speech of the Anthropology and Ethnography as sciences. It is the case of pictures based in the argument of indiciality of that sign, that you/ they also present the dominance of the function referential. In other cases, given the polyphonic nature of the visual sign, the photographic image is shown as a field of communicative possibilities, integrating, in her composition, elements capable to generate more refined messages on the object and, therefore, they represent the possibility of production of knowledge shared, correlated to new paradigms of the anthropological research. For so much, firstly we traveled the classic of the Ethnography, detaching the British Functionalism and the American School, for us to understand their orientations and possible influences on the production of images in the anthropological research. Soon afterwards, we fell back upon the current debates of the discipline, that they propose new paradigms for the empiric work in Anthropology and their relationships with the Communication, concentrating on the works of Néstor Garcia Canclini, Clifford Geertz and James Clifford. For these authors, the ethnography should be faced as a resource of apprehension of lines intersubjective and intercultural and, in this view, the visuality is shown as a replete language of possibilities of sense. For us to reach this point, we used the theory semiotics of the culture starting from the propositions of systemic analysis of Iuri Lótman, noticing the mutual realignments and changes of information enters the approached systems. The analyses also make reference to the concepts developed by Charles Sanders Peirce, concerning the interpretation of the images as signs mediators of the knowledge; and the identification of dominant language functions in the message, developed by the linguistic Roman Jakobson