As experiências como revendedoras de cosméticos da empresa Avon na cidade de João Pessoa

Detalhes bibliográficos
Autor(a) principal: Felix, Maria da Conceição Silva
Data de Publicação: 2020
Tipo de documento: Tese
Idioma: por
Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
Texto Completo: https://tede2.pucsp.br/handle/handle/23035
Resumo: Personal selling, door-to-door selling and home selling are nomenclatures that also define the direct selling system. The sector has been growing for the last twenty years as a large labor and consumer market. According to data provided by the Brazilian Direct Selling Association, in the last decade alone the sector has quadrupled in size in Brazil and has already grown to become the third largest in the world market. The aim of this research is to unveil the universe of women resellers of cosmetic products of the Avon company, in order to perceive this activity from the point of view of its main protagonists. The methodological and theoretical basis is supported by Oral History, having an interview as the data collection instrument. Starting from the qualitative approach, we included in the database qualitative data and bibliographic information obtained from documentary sources. The data was obtained through the testimonials of the resellers, the written information present in labor lawsuits, newspapers, magazines, the Avon catalogs, as well as surveys conducted by IBGE, IPEA, ABEVD, ABIHPEC and Avon itself. The guiding hypothesis of the research was that the growth of the cosmetics industry is linked to the spreading of beauty standards, influenced by vanity, manipulated by consumption, constantly creating new needs in individuals. From the analysis, it was observed that the results show that informal labour, characterized by the type of direct selling through autonomous dealers, indicates that there is a satisfaction in developing this activity, despite the evident precariousness of work, which seems contradictory
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spelling Fraga, Estefania Knotz Cangucuhttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4742371Y6Felix, Maria da Conceição Silva2020-07-17T12:02:47Z2020-02-20Felix, Maria da Conceição Silva. As experiências como revendedoras de cosméticos da empresa Avon na cidade de João Pessoa. 2020. 244 f. Tese (Doutorado em História) - Programa de Estudos Pós-Graduados em História, Pontifícia Universidade Católica de São Paulo, São Paulo, 2020.https://tede2.pucsp.br/handle/handle/23035Personal selling, door-to-door selling and home selling are nomenclatures that also define the direct selling system. The sector has been growing for the last twenty years as a large labor and consumer market. According to data provided by the Brazilian Direct Selling Association, in the last decade alone the sector has quadrupled in size in Brazil and has already grown to become the third largest in the world market. The aim of this research is to unveil the universe of women resellers of cosmetic products of the Avon company, in order to perceive this activity from the point of view of its main protagonists. The methodological and theoretical basis is supported by Oral History, having an interview as the data collection instrument. Starting from the qualitative approach, we included in the database qualitative data and bibliographic information obtained from documentary sources. The data was obtained through the testimonials of the resellers, the written information present in labor lawsuits, newspapers, magazines, the Avon catalogs, as well as surveys conducted by IBGE, IPEA, ABEVD, ABIHPEC and Avon itself. The guiding hypothesis of the research was that the growth of the cosmetics industry is linked to the spreading of beauty standards, influenced by vanity, manipulated by consumption, constantly creating new needs in individuals. From the analysis, it was observed that the results show that informal labour, characterized by the type of direct selling through autonomous dealers, indicates that there is a satisfaction in developing this activity, despite the evident precariousness of work, which seems contradictoryVenda pessoal, venda porta a porta e venda domiciliar são nomenclaturas que também definem o sistema de venda direta. O setor vem despontando, nos últimos vinte anos, como um grande mercado de trabalho e de consumo. De acordo com os dados da Associação Brasileira de Venda Direta, só na última década o setor quadruplicou de tamanho no Brasil e já ocupa o terceiro lugar de maior mercado mundial. O objetivo desta pesquisa é o de desvendar o universo das mulheres revendedoras de produtos cosméticos da empresa Avon, para conhecer esta atividade sob o ponto de vista de suas principais protagonistas. O embasamento metodológico e teórico toma como suporte a História Oral cujo instrumento de coleta de dados utilizado foi a entrevista. A partir da abordagem qualitativa, alimentou-se o banco de dados que conterá os dados qualitativos e informações bibliográficas obtidas em fontes documentais. Os dados foram obtidos através dos depoimentos das revendedoras, dos processos frutos das ações trabalhistas, jornais, revistas, os catálogos da Avon, bem como através dos levantamentos realizados pelo IBGE, IPEA, ABEVD, ABIHPEC e da própria Avon A hipótese norteadora da pesquisa foi a de que o crescimento da indústria de cosméticos está vinculado à difusão de padrões de beleza, influenciados pela vaidade, manipulado pelo consumo, criando constantemente novas necessidades nos indivíduos. A partir da análise, observou-se que os resultados apresentados evidenciam que a informalidade, caracterizada pelo tipo de venda direta através das revendedoras autônomas, indica que há uma satisfação em desenvolver essa atividade, apesar da evidente precarização do trabalho, o que parece contraditórioFundação São Paulo - FUNDASPapplication/pdfhttp://tede2.pucsp.br/tede/retrieve/51818/Maria%20da%20Concei%c3%a7%c3%a3o%20Silva%20Felix.pdf.jpgporPontifícia Universidade Católica de São PauloPrograma de Estudos Pós-Graduados em HistóriaPUC-SPBrasilFaculdade de Ciências SociaisVenda diretaAvon Products, incInformalidadeRevendedoresDirect sellingInformalityResellerCNPQ::CIENCIAS HUMANAS::HISTORIAAs experiências como revendedoras de cosméticos da empresa Avon na cidade de João PessoaThe experiences as Avon cosmetics resellers in the city of João Pessoainfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesisinfo:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da PUC_SPinstname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPTEXTMaria da Conceição Silva Felix.pdf.txtMaria da Conceição Silva Felix.pdf.txtExtracted texttext/plain471206https://repositorio.pucsp.br/xmlui/bitstream/handle/23035/5/Maria%20da%20Concei%c3%a7%c3%a3o%20Silva%20Felix.pdf.txt51b197ed6e9607108c2427eacb9087dfMD55ORIGINALMaria da Conceição Silva Felix.pdfMaria da Conceição Silva Felix.pdfapplication/pdf4408692https://repositorio.pucsp.br/xmlui/bitstream/handle/23035/2/Maria%20da%20Concei%c3%a7%c3%a3o%20Silva%20Felix.pdf018c1b3c57a3f9c2736f67e5cfc1d3a2MD52LICENSElicense.txtlicense.txttext/plain; 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dc.title.por.fl_str_mv As experiências como revendedoras de cosméticos da empresa Avon na cidade de João Pessoa
dc.title.alternative.eng.fl_str_mv The experiences as Avon cosmetics resellers in the city of João Pessoa
title As experiências como revendedoras de cosméticos da empresa Avon na cidade de João Pessoa
spellingShingle As experiências como revendedoras de cosméticos da empresa Avon na cidade de João Pessoa
Felix, Maria da Conceição Silva
Venda direta
Avon Products, inc
Informalidade
Revendedores
Direct selling
Informality
Reseller
CNPQ::CIENCIAS HUMANAS::HISTORIA
title_short As experiências como revendedoras de cosméticos da empresa Avon na cidade de João Pessoa
title_full As experiências como revendedoras de cosméticos da empresa Avon na cidade de João Pessoa
title_fullStr As experiências como revendedoras de cosméticos da empresa Avon na cidade de João Pessoa
title_full_unstemmed As experiências como revendedoras de cosméticos da empresa Avon na cidade de João Pessoa
title_sort As experiências como revendedoras de cosméticos da empresa Avon na cidade de João Pessoa
author Felix, Maria da Conceição Silva
author_facet Felix, Maria da Conceição Silva
author_role author
dc.contributor.advisor1.fl_str_mv Fraga, Estefania Knotz Cangucu
dc.contributor.authorLattes.fl_str_mv http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4742371Y6
dc.contributor.author.fl_str_mv Felix, Maria da Conceição Silva
contributor_str_mv Fraga, Estefania Knotz Cangucu
dc.subject.por.fl_str_mv Venda direta
Avon Products, inc
Informalidade
topic Venda direta
Avon Products, inc
Informalidade
Revendedores
Direct selling
Informality
Reseller
CNPQ::CIENCIAS HUMANAS::HISTORIA
dc.subject.eng.fl_str_mv Revendedores
Direct selling
Informality
Reseller
dc.subject.cnpq.fl_str_mv CNPQ::CIENCIAS HUMANAS::HISTORIA
description Personal selling, door-to-door selling and home selling are nomenclatures that also define the direct selling system. The sector has been growing for the last twenty years as a large labor and consumer market. According to data provided by the Brazilian Direct Selling Association, in the last decade alone the sector has quadrupled in size in Brazil and has already grown to become the third largest in the world market. The aim of this research is to unveil the universe of women resellers of cosmetic products of the Avon company, in order to perceive this activity from the point of view of its main protagonists. The methodological and theoretical basis is supported by Oral History, having an interview as the data collection instrument. Starting from the qualitative approach, we included in the database qualitative data and bibliographic information obtained from documentary sources. The data was obtained through the testimonials of the resellers, the written information present in labor lawsuits, newspapers, magazines, the Avon catalogs, as well as surveys conducted by IBGE, IPEA, ABEVD, ABIHPEC and Avon itself. The guiding hypothesis of the research was that the growth of the cosmetics industry is linked to the spreading of beauty standards, influenced by vanity, manipulated by consumption, constantly creating new needs in individuals. From the analysis, it was observed that the results show that informal labour, characterized by the type of direct selling through autonomous dealers, indicates that there is a satisfaction in developing this activity, despite the evident precariousness of work, which seems contradictory
publishDate 2020
dc.date.accessioned.fl_str_mv 2020-07-17T12:02:47Z
dc.date.issued.fl_str_mv 2020-02-20
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/doctoralThesis
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dc.identifier.citation.fl_str_mv Felix, Maria da Conceição Silva. As experiências como revendedoras de cosméticos da empresa Avon na cidade de João Pessoa. 2020. 244 f. Tese (Doutorado em História) - Programa de Estudos Pós-Graduados em História, Pontifícia Universidade Católica de São Paulo, São Paulo, 2020.
dc.identifier.uri.fl_str_mv https://tede2.pucsp.br/handle/handle/23035
identifier_str_mv Felix, Maria da Conceição Silva. As experiências como revendedoras de cosméticos da empresa Avon na cidade de João Pessoa. 2020. 244 f. Tese (Doutorado em História) - Programa de Estudos Pós-Graduados em História, Pontifícia Universidade Católica de São Paulo, São Paulo, 2020.
url https://tede2.pucsp.br/handle/handle/23035
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dc.publisher.none.fl_str_mv Pontifícia Universidade Católica de São Paulo
dc.publisher.program.fl_str_mv Programa de Estudos Pós-Graduados em História
dc.publisher.initials.fl_str_mv PUC-SP
dc.publisher.country.fl_str_mv Brasil
dc.publisher.department.fl_str_mv Faculdade de Ciências Sociais
publisher.none.fl_str_mv Pontifícia Universidade Católica de São Paulo
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