“Doing their best for the company”: neoliberalism and the subjectivity of shopper workers

Detalhes bibliográficos
Autor(a) principal: Cruz Junior, Brauner Geraldo
Data de Publicação: 2022
Outros Autores: de Camargo Penteado, Claudio Luis, Elias de Souza, Paulo Roberto
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Cadernos Metrópole (Online)
Texto Completo: https://revistas.pucsp.br/index.php/metropole/article/view/55275
Resumo: This article aims to understand the subjectivity of the shopper worker, analyzing uberization in the Brazilian scenario and the impacts of neoliberalism on the social and urban reality. We investigated how shoppers describe their activities, what relationships they establish with platforms and colleagues, and how they manifest their identity. To achieve this, we analyzed two workers who talk about this type of work on YouTube channels. The conclusions point out that the uncertainties experienced in this context are converted into uncertainties regarding their professional identities, which are added to an urban context dominated by lack of protection of millions of workers, who are sometimes seen as entrepreneurs of their own lives seeking to build alternatives of income and work.
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spelling “Doing their best for the company”: neoliberalism and the subjectivity of shopper workers“Vestindo a camisa da empresa”: neoliberalismo e a subjetividade dos trabalhadores shoppersneoliberalismoshopperuberizaçãoinformalidadeneoliberalismshopperuberizationinformalityThis article aims to understand the subjectivity of the shopper worker, analyzing uberization in the Brazilian scenario and the impacts of neoliberalism on the social and urban reality. We investigated how shoppers describe their activities, what relationships they establish with platforms and colleagues, and how they manifest their identity. To achieve this, we analyzed two workers who talk about this type of work on YouTube channels. The conclusions point out that the uncertainties experienced in this context are converted into uncertainties regarding their professional identities, which are added to an urban context dominated by lack of protection of millions of workers, who are sometimes seen as entrepreneurs of their own lives seeking to build alternatives of income and work.O presente artigo visa compreender a subjetividade do trabalhador shopper, avançando na análise da uberização no cenário brasileiro e dos impactos do neoliberalismo no tecido social e urbano. Observamos como os shoppers descrevem suas atividades, quais relações estabelecem com as plataformas e colegas e de que forma manifestam sua identidade. Para tanto, analisamos dois trabalhadores que narram questões sobre esse tipo de trabalho em canais do YouTube. As conclusões sinalizam que as incertezas vivenciadas nesse contexto se convertem em indefinições quanto às suas identidades profissionais, que se somam a um contexto urbano dominado pela falta de proteção de milhões de trabalhadores, por vezes vistos a si mesmos como empreendedores de suas próprias vidas que buscam construir alternativas de renda e trabalho.Pontifícia Universidade Católica de São Paulo2022-05-22info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://revistas.pucsp.br/index.php/metropole/article/view/5527510.1590/2236-9996.2022-5406Cadernos Metrópole; Vol. 24 No. 54 (2022): as metrópoles sob governança neoliberal/ultraliberal; 577-602Cadernos Metrópole; Vol. 24 Núm. 54 (2022): as metrópoles sob governança neoliberal/ultraliberal; 577-602Cadernos Metrópole; Vol. 24 No. 54 (2022): as metrópoles sob governança neoliberal/ultraliberal; 577-602Cadernos Metrópole; v. 24 n. 54 (2022): as metrópoles sob governança neoliberal/ultraliberal; 577-6022236-99961517-2422reponame:Cadernos Metrópole (Online)instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPporenghttps://revistas.pucsp.br/index.php/metropole/article/view/55275/39702https://revistas.pucsp.br/index.php/metropole/article/view/55275/39703Copyright (c) 2022 Brauner Geraldo Cruz Junior, Claudio Luis de Camargo Penteado, Paulo Roberto Elias de Souzahttps://creativecommons.org/licenses/by-nc-nd/4.0info:eu-repo/semantics/openAccessCruz Junior, Brauner Geraldode Camargo Penteado, Claudio Luis Elias de Souza, Paulo Roberto2022-05-23T01:18:46Zoai:ojs.pkp.sfu.ca:article/55275Revistahttps://revistas.pucsp.br/metropolePRIhttps://old.scielo.br/oai/scielo-oai.phpcadernosmetropole@outlook.com||cadernosmetropole@outlook.com2236-99961517-2422opendoar:2022-05-23T01:18:46Cadernos Metrópole (Online) - Pontifícia Universidade Católica de São Paulo (PUC-SP)false
dc.title.none.fl_str_mv “Doing their best for the company”: neoliberalism and the subjectivity of shopper workers
“Vestindo a camisa da empresa”: neoliberalismo e a subjetividade dos trabalhadores shoppers
title “Doing their best for the company”: neoliberalism and the subjectivity of shopper workers
spellingShingle “Doing their best for the company”: neoliberalism and the subjectivity of shopper workers
Cruz Junior, Brauner Geraldo
neoliberalismo
shopper
uberização
informalidade
neoliberalism
shopper
uberization
informality
title_short “Doing their best for the company”: neoliberalism and the subjectivity of shopper workers
title_full “Doing their best for the company”: neoliberalism and the subjectivity of shopper workers
title_fullStr “Doing their best for the company”: neoliberalism and the subjectivity of shopper workers
title_full_unstemmed “Doing their best for the company”: neoliberalism and the subjectivity of shopper workers
title_sort “Doing their best for the company”: neoliberalism and the subjectivity of shopper workers
author Cruz Junior, Brauner Geraldo
author_facet Cruz Junior, Brauner Geraldo
de Camargo Penteado, Claudio Luis
Elias de Souza, Paulo Roberto
author_role author
author2 de Camargo Penteado, Claudio Luis
Elias de Souza, Paulo Roberto
author2_role author
author
dc.contributor.author.fl_str_mv Cruz Junior, Brauner Geraldo
de Camargo Penteado, Claudio Luis
Elias de Souza, Paulo Roberto
dc.subject.por.fl_str_mv neoliberalismo
shopper
uberização
informalidade
neoliberalism
shopper
uberization
informality
topic neoliberalismo
shopper
uberização
informalidade
neoliberalism
shopper
uberization
informality
description This article aims to understand the subjectivity of the shopper worker, analyzing uberization in the Brazilian scenario and the impacts of neoliberalism on the social and urban reality. We investigated how shoppers describe their activities, what relationships they establish with platforms and colleagues, and how they manifest their identity. To achieve this, we analyzed two workers who talk about this type of work on YouTube channels. The conclusions point out that the uncertainties experienced in this context are converted into uncertainties regarding their professional identities, which are added to an urban context dominated by lack of protection of millions of workers, who are sometimes seen as entrepreneurs of their own lives seeking to build alternatives of income and work.
publishDate 2022
dc.date.none.fl_str_mv 2022-05-22
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.pucsp.br/index.php/metropole/article/view/55275
10.1590/2236-9996.2022-5406
url https://revistas.pucsp.br/index.php/metropole/article/view/55275
identifier_str_mv 10.1590/2236-9996.2022-5406
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://revistas.pucsp.br/index.php/metropole/article/view/55275/39702
https://revistas.pucsp.br/index.php/metropole/article/view/55275/39703
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by-nc-nd/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Pontifícia Universidade Católica de São Paulo
publisher.none.fl_str_mv Pontifícia Universidade Católica de São Paulo
dc.source.none.fl_str_mv Cadernos Metrópole; Vol. 24 No. 54 (2022): as metrópoles sob governança neoliberal/ultraliberal; 577-602
Cadernos Metrópole; Vol. 24 Núm. 54 (2022): as metrópoles sob governança neoliberal/ultraliberal; 577-602
Cadernos Metrópole; Vol. 24 No. 54 (2022): as metrópoles sob governança neoliberal/ultraliberal; 577-602
Cadernos Metrópole; v. 24 n. 54 (2022): as metrópoles sob governança neoliberal/ultraliberal; 577-602
2236-9996
1517-2422
reponame:Cadernos Metrópole (Online)
instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron:PUC_SP
instname_str Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron_str PUC_SP
institution PUC_SP
reponame_str Cadernos Metrópole (Online)
collection Cadernos Metrópole (Online)
repository.name.fl_str_mv Cadernos Metrópole (Online) - Pontifícia Universidade Católica de São Paulo (PUC-SP)
repository.mail.fl_str_mv cadernosmetropole@outlook.com||cadernosmetropole@outlook.com
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