Social Evaluation as a Persuasive Resource in Political Discourses: Clinton vs. Trump

Detalhes bibliográficos
Autor(a) principal: de Oliveira, Ulisses Tadeu Vaz
Data de Publicação: 2020
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Bakhtiniana
Texto Completo: https://revistas.pucsp.br/index.php/bakhtiniana/article/view/45726
Resumo: Political changes have been intensifying debates about how certain discourses set agendas and influence voters. In this scope, Critical Discourse Analysis, Systemic-Functional Linguistics, and together with the theoretical and methodological framework of Appraisal have proved to be successful in investigating ideology in texts, as well as addressing topics such as political polarization. Therefore, this research aims to analyze the Appraisal’s social evaluation as an ideological and persuasive device in Clinton-Trump nomination speeches in 2016. Outcomes raise awareness over rhetorical strategies that can lead voters to the preference of certain sets of values & beliefs. Results revealed that then-candidates used different strategies to persuade electors by constructing negative (Trump) and positive (Clinton) ideological discursive approaches by applying social evaluation as a pivotal rhetorical strategy in those speeches.
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spelling Social Evaluation as a Persuasive Resource in Political Discourses: Clinton vs. TrumpAvaliação social como recurso persuasivo em discursos políticos: Clinton vs. TrumpLinguística Sistêmico-FuncionalAvaliação socialAnálise Crítica do DiscursoAvaliatividadePragmáticaSystemic-Functional LinguisticsSocial evaluationCritical Discourse AnalysisAppraisalPragmaticsPolitical changes have been intensifying debates about how certain discourses set agendas and influence voters. In this scope, Critical Discourse Analysis, Systemic-Functional Linguistics, and together with the theoretical and methodological framework of Appraisal have proved to be successful in investigating ideology in texts, as well as addressing topics such as political polarization. Therefore, this research aims to analyze the Appraisal’s social evaluation as an ideological and persuasive device in Clinton-Trump nomination speeches in 2016. Outcomes raise awareness over rhetorical strategies that can lead voters to the preference of certain sets of values & beliefs. Results revealed that then-candidates used different strategies to persuade electors by constructing negative (Trump) and positive (Clinton) ideological discursive approaches by applying social evaluation as a pivotal rhetorical strategy in those speeches.Mudanças políticas têm intensificado os debates sobre como certos discursos estabelecem agendas e influenciam eleitores. Nesse escopo, a Análise Crítica do Discurso e a Linguística Sistêmico-Funcional, juntamente com o arcabouço teórico-metodológico da Avaliatividade, demonstraram ser bem-sucedidas na investigação da ideologia em textos, bem como na abordagem de tópicos como a polarização política. Portanto, a presente pesquisa tem como objetivo analisar a avaliação social da Teoria da Avaliatividade como um dispositivo ideológico e persuasivo nos discursos de nomeação de Clinton e Trump, em 2016. Os resultados enfatizam usos de estratégias retóricas que podem levar os eleitores à preferência de certos conjuntos de valores e crenças. A análise revelou que, naqueles discursos, os candidatos usaram estratégias diferentes para persuadir os eleitores, construindo abordagens discursivas ideológicas negativas (Trump) e positivas (Clinton), aplicando a avaliação social como estratégia retórica central.Pontifícia Universidade Católica de São Paulo2020-09-21info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://revistas.pucsp.br/index.php/bakhtiniana/article/view/45726Bakhtiniana. Revista de Estudos do Discurso ; Vol. 15 No. 3 (2020); Port. 204-235 / Eng. 210-238Bakhtiniana. Revista de Estudos do Discurso; Vol. 15 Núm. 3 (2020); Port. 204-235 / Eng. 210-238Bakhtiniana. Revista de Estudos do Discurso; Vol. 15 No. 3 (2020); Port. 204-235 / Eng. 210-238Bakhtiniana. Revista de Estudos do Discurso; v. 15 n. 3 (2020); Port. 204-235 / Eng. 210-238Бахтиниана: Журнал дискурсивных исследований; Том 15 № 3 (2020); Port. 204-235 / Eng. 210-2382176-4573reponame:Bakhtinianainstname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPporenghttps://revistas.pucsp.br/index.php/bakhtiniana/article/view/45726/32563https://revistas.pucsp.br/index.php/bakhtiniana/article/view/45726/32564Copyright (c) 2020 Bakhtiniana. Revista de Estudos do Discursoinfo:eu-repo/semantics/openAccessde Oliveira, Ulisses Tadeu Vaz2020-09-21T19:27:33Zoai:ojs.pkp.sfu.ca:article/45726Revistahttps://revistas.pucsp.br/index.php/bakhtiniana/indexPRIhttps://old.scielo.br/oai/scielo-oai.php||bakhtinianarevista@gmail.com2176-45732176-4573opendoar:2020-09-21T19:27:33Bakhtiniana - Pontifícia Universidade Católica de São Paulo (PUC-SP)false
dc.title.none.fl_str_mv Social Evaluation as a Persuasive Resource in Political Discourses: Clinton vs. Trump
Avaliação social como recurso persuasivo em discursos políticos: Clinton vs. Trump
title Social Evaluation as a Persuasive Resource in Political Discourses: Clinton vs. Trump
spellingShingle Social Evaluation as a Persuasive Resource in Political Discourses: Clinton vs. Trump
de Oliveira, Ulisses Tadeu Vaz
Linguística Sistêmico-Funcional
Avaliação social
Análise Crítica do Discurso
Avaliatividade
Pragmática
Systemic-Functional Linguistics
Social evaluation
Critical Discourse Analysis
Appraisal
Pragmatics
title_short Social Evaluation as a Persuasive Resource in Political Discourses: Clinton vs. Trump
title_full Social Evaluation as a Persuasive Resource in Political Discourses: Clinton vs. Trump
title_fullStr Social Evaluation as a Persuasive Resource in Political Discourses: Clinton vs. Trump
title_full_unstemmed Social Evaluation as a Persuasive Resource in Political Discourses: Clinton vs. Trump
title_sort Social Evaluation as a Persuasive Resource in Political Discourses: Clinton vs. Trump
author de Oliveira, Ulisses Tadeu Vaz
author_facet de Oliveira, Ulisses Tadeu Vaz
author_role author
dc.contributor.author.fl_str_mv de Oliveira, Ulisses Tadeu Vaz
dc.subject.por.fl_str_mv Linguística Sistêmico-Funcional
Avaliação social
Análise Crítica do Discurso
Avaliatividade
Pragmática
Systemic-Functional Linguistics
Social evaluation
Critical Discourse Analysis
Appraisal
Pragmatics
topic Linguística Sistêmico-Funcional
Avaliação social
Análise Crítica do Discurso
Avaliatividade
Pragmática
Systemic-Functional Linguistics
Social evaluation
Critical Discourse Analysis
Appraisal
Pragmatics
description Political changes have been intensifying debates about how certain discourses set agendas and influence voters. In this scope, Critical Discourse Analysis, Systemic-Functional Linguistics, and together with the theoretical and methodological framework of Appraisal have proved to be successful in investigating ideology in texts, as well as addressing topics such as political polarization. Therefore, this research aims to analyze the Appraisal’s social evaluation as an ideological and persuasive device in Clinton-Trump nomination speeches in 2016. Outcomes raise awareness over rhetorical strategies that can lead voters to the preference of certain sets of values & beliefs. Results revealed that then-candidates used different strategies to persuade electors by constructing negative (Trump) and positive (Clinton) ideological discursive approaches by applying social evaluation as a pivotal rhetorical strategy in those speeches.
publishDate 2020
dc.date.none.fl_str_mv 2020-09-21
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
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dc.identifier.uri.fl_str_mv https://revistas.pucsp.br/index.php/bakhtiniana/article/view/45726
url https://revistas.pucsp.br/index.php/bakhtiniana/article/view/45726
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://revistas.pucsp.br/index.php/bakhtiniana/article/view/45726/32563
https://revistas.pucsp.br/index.php/bakhtiniana/article/view/45726/32564
dc.rights.driver.fl_str_mv Copyright (c) 2020 Bakhtiniana. Revista de Estudos do Discurso
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Bakhtiniana. Revista de Estudos do Discurso
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Pontifícia Universidade Católica de São Paulo
publisher.none.fl_str_mv Pontifícia Universidade Católica de São Paulo
dc.source.none.fl_str_mv Bakhtiniana. Revista de Estudos do Discurso ; Vol. 15 No. 3 (2020); Port. 204-235 / Eng. 210-238
Bakhtiniana. Revista de Estudos do Discurso; Vol. 15 Núm. 3 (2020); Port. 204-235 / Eng. 210-238
Bakhtiniana. Revista de Estudos do Discurso; Vol. 15 No. 3 (2020); Port. 204-235 / Eng. 210-238
Bakhtiniana. Revista de Estudos do Discurso; v. 15 n. 3 (2020); Port. 204-235 / Eng. 210-238
Бахтиниана: Журнал дискурсивных исследований; Том 15 № 3 (2020); Port. 204-235 / Eng. 210-238
2176-4573
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