The Promotional Discourse in Scientific Popularization Articles for Young Readers

Detalhes bibliográficos
Autor(a) principal: Giering, Maria Eduarda
Data de Publicação: 2016
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Bakhtiniana
Texto Completo: https://revistas.pucsp.br/index.php/bakhtiniana/article/view/23516
Resumo: This paper deals with the presence of promotional discourse in scientific popularization texts published in Ciência Hoje das Crianças (CHC) magazine. Observing articles published in CHC, we verified the presence of a discursive aim of incitation directed at young readers. We hypothesized that the promotional discourse could be evidenced in those texts and investigated, in a corpus of 30 texts, the communicational and discursive characteristics of this discourse. The analysis results corroborated our hypothesis, once we found the presence of narrative and argumentative schemes as strategies to make the reader believe that he/she has to do something. We also observed an intention to provoke actions, through scientific popularization, that promote individual or social well-being, valorizing the scientific knowledge and establishing a relation between science and social life. The articles revealed hybridism of domains: scientific, mediatic, didactic, and promotional. We related the presence of promotional discourse to a Contextual Model of public communication of science.
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spelling The Promotional Discourse in Scientific Popularization Articles for Young ReadersO discurso promocional em artigos de divulgação científica midiática para jovens leitoresDivulgação científicaMídiaDiscurso promocionalHibridismoModelo contextualKEYWORDSScientific PopularizationMediaPromotional DiscourseHybridismContextual ModelThis paper deals with the presence of promotional discourse in scientific popularization texts published in Ciência Hoje das Crianças (CHC) magazine. Observing articles published in CHC, we verified the presence of a discursive aim of incitation directed at young readers. We hypothesized that the promotional discourse could be evidenced in those texts and investigated, in a corpus of 30 texts, the communicational and discursive characteristics of this discourse. The analysis results corroborated our hypothesis, once we found the presence of narrative and argumentative schemes as strategies to make the reader believe that he/she has to do something. We also observed an intention to provoke actions, through scientific popularization, that promote individual or social well-being, valorizing the scientific knowledge and establishing a relation between science and social life. The articles revealed hybridism of domains: scientific, mediatic, didactic, and promotional. We related the presence of promotional discourse to a Contextual Model of public communication of science.Este artigo trata da presença do discurso promocional em textos de divulgação científica publicados na revista Ciência Hoje das Crianças (CHC). Ao observamos artigos publicados na CHC, verificamos a presença do fim discursivo de incitação (fazer-fazer) direcionado aos leitores jovens. Levantamos a hipótese de que neles encontra-se o discurso promocional e investigamos, num corpus de 30 textos, as características comunicacionais e discursivas desse discurso. Os resultados da análise confirmaram nossa hipótese, pois constatamos a presença dos esquemas narrativo e argumentativo como estratégias para fazer-crer o leitor com vistas ao fazer. Observamos também o intuito de, por meio da divulgação científica midiática, provocar ações que promovam bem-estar social ou individual, valorizando o saber da ciência e, dessa forma, estabelecendo relação entre ciência e vida social. Os artigos revelaram um hibridismo discursivo: científico, midiático, didático e promocional. Relacionamos a presença do discurso promocional ao Modelo Contextual de comunicação pública da ciência. Pontifícia Universidade Católica de São Paulo2016-03-27info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://revistas.pucsp.br/index.php/bakhtiniana/article/view/23516Bakhtiniana. Revista de Estudos do Discurso ; Vol. 11 No. 2 (2016); Port. 52-68 / Eng. 57-75Bakhtiniana. Revista de Estudos do Discurso; Vol. 11 Núm. 2 (2016); Port. 52-68 / Eng. 57-75Bakhtiniana. Revista de Estudos do Discurso; Vol. 11 No. 2 (2016); Port. 52-68 / Eng. 57-75Bakhtiniana. Revista de Estudos do Discurso; v. 11 n. 2 (2016); Port. 52-68 / Eng. 57-75Бахтиниана: Журнал дискурсивных исследований; Том 11 № 2 (2016); Port. 52-68 / Eng. 57-752176-4573reponame:Bakhtinianainstname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPporenghttps://revistas.pucsp.br/index.php/bakhtiniana/article/view/23516/19234https://revistas.pucsp.br/index.php/bakhtiniana/article/view/23516/19235Giering, Maria Eduardainfo:eu-repo/semantics/openAccess2016-11-06T16:10:44Zoai:ojs.pkp.sfu.ca:article/23516Revistahttps://revistas.pucsp.br/index.php/bakhtiniana/indexPRIhttps://old.scielo.br/oai/scielo-oai.php||bakhtinianarevista@gmail.com2176-45732176-4573opendoar:2016-11-06T16:10:44Bakhtiniana - Pontifícia Universidade Católica de São Paulo (PUC-SP)false
dc.title.none.fl_str_mv The Promotional Discourse in Scientific Popularization Articles for Young Readers
O discurso promocional em artigos de divulgação científica midiática para jovens leitores
title The Promotional Discourse in Scientific Popularization Articles for Young Readers
spellingShingle The Promotional Discourse in Scientific Popularization Articles for Young Readers
Giering, Maria Eduarda
Divulgação científica
Mídia
Discurso promocional
Hibridismo
Modelo contextual
KEYWORDS
Scientific Popularization
Media
Promotional Discourse
Hybridism
Contextual Model
title_short The Promotional Discourse in Scientific Popularization Articles for Young Readers
title_full The Promotional Discourse in Scientific Popularization Articles for Young Readers
title_fullStr The Promotional Discourse in Scientific Popularization Articles for Young Readers
title_full_unstemmed The Promotional Discourse in Scientific Popularization Articles for Young Readers
title_sort The Promotional Discourse in Scientific Popularization Articles for Young Readers
author Giering, Maria Eduarda
author_facet Giering, Maria Eduarda
author_role author
dc.contributor.author.fl_str_mv Giering, Maria Eduarda
dc.subject.por.fl_str_mv Divulgação científica
Mídia
Discurso promocional
Hibridismo
Modelo contextual
KEYWORDS
Scientific Popularization
Media
Promotional Discourse
Hybridism
Contextual Model
topic Divulgação científica
Mídia
Discurso promocional
Hibridismo
Modelo contextual
KEYWORDS
Scientific Popularization
Media
Promotional Discourse
Hybridism
Contextual Model
description This paper deals with the presence of promotional discourse in scientific popularization texts published in Ciência Hoje das Crianças (CHC) magazine. Observing articles published in CHC, we verified the presence of a discursive aim of incitation directed at young readers. We hypothesized that the promotional discourse could be evidenced in those texts and investigated, in a corpus of 30 texts, the communicational and discursive characteristics of this discourse. The analysis results corroborated our hypothesis, once we found the presence of narrative and argumentative schemes as strategies to make the reader believe that he/she has to do something. We also observed an intention to provoke actions, through scientific popularization, that promote individual or social well-being, valorizing the scientific knowledge and establishing a relation between science and social life. The articles revealed hybridism of domains: scientific, mediatic, didactic, and promotional. We related the presence of promotional discourse to a Contextual Model of public communication of science.
publishDate 2016
dc.date.none.fl_str_mv 2016-03-27
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.pucsp.br/index.php/bakhtiniana/article/view/23516
url https://revistas.pucsp.br/index.php/bakhtiniana/article/view/23516
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://revistas.pucsp.br/index.php/bakhtiniana/article/view/23516/19234
https://revistas.pucsp.br/index.php/bakhtiniana/article/view/23516/19235
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Pontifícia Universidade Católica de São Paulo
publisher.none.fl_str_mv Pontifícia Universidade Católica de São Paulo
dc.source.none.fl_str_mv Bakhtiniana. Revista de Estudos do Discurso ; Vol. 11 No. 2 (2016); Port. 52-68 / Eng. 57-75
Bakhtiniana. Revista de Estudos do Discurso; Vol. 11 Núm. 2 (2016); Port. 52-68 / Eng. 57-75
Bakhtiniana. Revista de Estudos do Discurso; Vol. 11 No. 2 (2016); Port. 52-68 / Eng. 57-75
Bakhtiniana. Revista de Estudos do Discurso; v. 11 n. 2 (2016); Port. 52-68 / Eng. 57-75
Бахтиниана: Журнал дискурсивных исследований; Том 11 № 2 (2016); Port. 52-68 / Eng. 57-75
2176-4573
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instname_str Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron_str PUC_SP
institution PUC_SP
reponame_str Bakhtiniana
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repository.name.fl_str_mv Bakhtiniana - Pontifícia Universidade Católica de São Paulo (PUC-SP)
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